Your Bibliography - Created 14 Jun 2014 (5)
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References
Argenti, P. (1998). Corporate communication. 1st ed. Boston: Irwin/McGraw-i!!.
Bea"is#, $. (%&&').Marketing planning. 1st ed. A"sterda": !seier/B*tterwort#
eine"ann.
Bea"is#, $. (%&&').Marketing planning. 1st ed. A"sterda": !seier/B*tterwort#
eine"ann.
Be!c#, G. and Be!c#, M. (%&&1).Advertising and promotion. 1st ed. Boston, Mass.:
Irwin/McGraw-i!!.
Bennett, R. (199'). Organisational behaviour. 1st ed. +ondon: Pit"an.
o#en, . (199). The marketing plan. 1st ed. ew 0or: i!e2.
*nning#a", M. (%&&%). Customer relationship management. 1st ed. 34ford, ng!and:
a5stone P*6.
7*ncan, . and 7*ncan, . (%&&).Principles of advertising & IMC. 1st ed. #icago, I+:
McGraw-i!!/Irwin.
nge!, ., a!es, . and ars#aw, M. (191).Promotional strategy. 1st ed. o"ewood,
I!!.: R.7. Irwin.
;ace6oo, (%&1'). Welcome to acebook ! "og In# $ign %p or "earn More.
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Goog!e.co.*, (%&1'). (oogle.
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?ta5!eton, . and #o"as, M. (1998)..o/ to prepare a marketing plan. 1st ed. A!ders#ot,
a"5s#ire, ng!and: Gower.
?teens, R., +o*don, 7. and arren, . (1991).Marketing planning guide. 1st ed. ew
0or: awort# Press.
@s.coca-co!a.co", (%&1'). Coca!Cola.
