Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

SMART (Participation) Grade (5 min)

What do you deserve today?*One point for each core-value (5 points possible each day). I reserve the right to change these

grades.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

Each day YOU will decide the grade you deserve.*

Do Now (5 min)

What is an advertising

appeal?It is an

advertising request.

Examining Ads and Reviewing Appeals: Part 2

Activity 1.17

1. Do Now (5 min)2. Objectives (1 min)3. Types of Advertising Appeals (10 min)4. Preview Advertisements (5 min)5. Analyze advertisements in groups (15)6. Writing Prompt (15 min)7. Closing (1 min)8. Exit Slip (5 min)9. Participation Grades (3 min)

Agenda

Objectives (2 min)

Content (The knowledge you’ll master today)SWBAT:

1. Analyze the appeals in advertisements2. Define common advertising appeals

Language (How you will master the knowledge)By:

1. Discussing the advertisements in class and filling out a worksheet

2. Taking notes on SpringBoard

Types of Advertising Appeals (Requests) (10 min)Objective: SWBAT: Define common advertising appeals by taking notes on

SpringBoard

Types of Advertising Appeals (Requests) (10 min)Objective: SWBAT: Define common advertising appeals by taking notes on

SpringBoard

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Writing Prompt (15 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

Write a paragraph identifying:

-the target audience-the appeals the ad uses to

reach this audience-whether you think the ad was

effective in persuading the audience of its meaning

Closing (1 min) Did you master the following objectives?

Content (The knowledge you’ll master today)SWBAT:

1. Analyze the appeals in advertisements2. Define common advertising appeals

Language (How you will master the knowledge)By:

1. Discussing the advertisements in class and filling out a worksheet

2. Taking notes on SpringBoard

Exit Slip (5 min)

Which type of appeal do you think is the

most effective? Why?

Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

SMART (Participation) Grade (5 min)

What do you deserve today?*One point for each core-value (5 points possible each day). I reserve the right to change these

grades.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

Each day YOU will decide the grade you deserve.*

Your 5-point daily participation grade is based on CLA’s core-values:

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