Young Marketers 3 - Thách Thức Elite 5 - Phan Trung Hiếu - ĐH Quốc Tế - ĐH Quốc Gia HCM
Transcript of Young Marketers 3 - Thách Thức Elite 5 - Phan Trung Hiếu - ĐH Quốc Tế - ĐH Quốc Gia HCM
ELITE 5 CHALLENGE
CHALLENGE 1About T-shirt:- T-shirts for Top 9 Young Marketers 3 and mini-game winners- Materials: “ca map nhi”,
- Cost for a 150-T-shirt package is 100,000vnd –
110,000vnd/each, may take 3 – 5 days to produce
Challenge: Selling 100 – 150 T-shirts in 10 days- Price floor and price ceiling: 200,000vnd –
400,000vnd/each
- Additional items are allowed but not exceeding
40,000vnd/each
- Minimum net profit: 7 million VND- Target customers: 41,000 fans on YM fanpage
- Other costs cannot exceed 5 million VND
SEGMENTATION 2Age
Engage
ment
35 – 654%
25 – 3410%
18 – 24
86%
According to Young Marketers’s Analysis
Segmentation is based on 2
elements: Age & YM Engagement.
We choose: 18 – 24 with nearly
29,930 people.
They are:
- Male & female
- Living in HCMC
- Students or fresh graduates
- BC+
- Active on YM fanpage and YM
activities
- Potential and passionate about
Marketing
CONSUMER UNDERSTANDING 3OBSERVATION
I like YM fanpage
and other Marketing
related fanpages.
Well, I think I like
Marketing and I want
to know more about
it.
I want to have
more Marketing
knowledge so I can
pursuit my career.
TRUTH
“I want to have more Marketing knowledge so I
can pursuit my career.”
INSIGHT“I want to have more Marketing knowledge so I can pursuit mycareer.
Joining YM activities is a way for me to have deeper & more
practical Marketing knowledge as a whole.”
SELLING T-SHIRT STRATEGY 4
STRATEGY
Create a connection between target customers and YM by
engaging and letting our T-shirt become a souvenir, a thing to
remember, a milestone in their Marketing career!
We sell the event, not the T-shirts themselves.
BIG IDEA 5YM CAMP:
FROM 0 to 0COMMUNICATION IDEA
24 intensive hours of Marketing World
CONCEPT:
- A stimulation of a real Marketing world:
Training, real case practice, pitching,… to
give the audience the picture of how the real
Marketing world operates.
- Trained and facilitated by Empoweres &
Eliters 1
PURPOSE:
- Empower/ignite the next Marketing
generation => Prepare for the return of YM4
- Boost practicality of Marketing knowledge
delivered by YM.
- Sell at least 70 T-shirts (included in price to join
the camp)
DEPLOYMENT PLAN 6
TRIGGER EXPERIENCE AMPLIFY
MESSAGE
KEY HOOK
TACTICS
Raise awareness
about the camp &
receive registration
Empower MKT lovers
& help others realize
Marketing is not for
them
OBJECTIVESpread the
testimonials
24 intensive hours to
define your Marketing
career
Marketing is not an
easy game
How YM Camp
changed me!
Facebook YM CAMP Testimonials
Social media, PR,
influencersSocial media, venue
partnerSocial media
28/11 – 8/12 13/12 14/12 – 16/12
1.5 million VND 3 million VNDBUDGET 500k VND
BUDGET SCENARIOS 7ACTIVITIES COST PRICE Quantity PROFIT
WORST SCENARIOS: 70 PARTICIPANTS | CAMP FEE: 350k/each
T-shirts 110k 200k 70 6300k
Joining fee 70k 150k 70 5600k
Marketing/materi
als
2000k
HR 3000k
TOTAL 6900k
BEST SCENARIOS: 100 PARTICIPANTS | CAMP FEE: 350k/each
T-shirts 110k 200k 100 9000k
Joining fee 70k 150k 100 8000k
Marketing/materi
als
2000k
HR 3000k
TOTAL 12000k
PHAN TRUNG HIEUTHANK YOU