Young Farmers Clubs of Ulster
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Transcript of Young Farmers Clubs of Ulster
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Young FarmersClubs of Ulster
Stephanie Reid
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Young Farmers Clubs of Ulster
Rebranding the Company
Logo
Young Farmers current logo. My aim was to simplify this and create a more modern up to date look.
I started by sketching a few logo ideas, athough i couldnt come up with something that i felt was better than the orginal. So i de-cided to try a few ideas on adobe illustrator.
The logos on the right are what i came up with.
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I picked this logo as i felt it was the most modern and gave a very clear message with the letters. I used a font called New Garden and changed the sizes and Serifs in Illus-trator and Photoshop.
As the Young Farmers is an organi-sation focused mainly on children. i decided they needed a mascot or some kind of symbol or imagery that a child could relate to. And i started sketching a few ideas.
And i then picked out a couple of farmyard animals and focused on them. I sketched them and then used photoshop to colour them.
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I then decided to take this idea further and created my own set of farmyard animals using adobe illustrator.
I then put my new logo inside the animals to give them the Young Farmers Brand.
Young Farmers’ Clubs Of Ulster
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Young Farmers’ Clubs Of Ulster
Y cOver 80 Years of developing
Ulster’s Rural YouthEstablished 1929,
Patron: Duke of Abercorn K.G.
Head Office: 475 Antrim Road Belfast BT15 3BDTel: (028) 9037 0713 Fax: (028) 9077 7946 Mob 07921108975E-mail: [email protected] Website: www.yfcu.org
Michael ReidChief Exectutive Officer
Business Cardi wanted to make this more appropriate to the brand, as its a compa-ny for children i incorporated the animals onto the business card.
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Letter HeadsAgain i used the animals but made a simplified version also for the times when i more corporate image is necessary for the business.
Young Farmers’ Clubs Of Ulster
Y cYoung Farmers’ Clubs Of Ulster
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StationaryI have branded a couple items of stationary with the new logo.
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Clothing
This is to be sold and used as a club uniform and also for leisurewear. I designed some ideas for different items of clothing and colour schemes.
Young Farmers’ Clubs Of Ulster
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Membership Card
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Leaflets and Posters
I redesigned a series of promotional leaflets and posters to go with the new brand. There are 3 audiences to consider, Juniors, Seniors and As-sociates. I have a few different ideas below and then an information leaflet for the other side.
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Website Design
The current website is very plain and isnt very appealing to children so my aim was to create a more fun and exciting webpage with an online shop to sell the range of clothes i have designed. I did this using photoshop.
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