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Culture of consumption in contemporary Egyptian society. The Book content: Four Seasons / chapters : 1 package of "images" reflect the culture of consumption in contemporary Egyptian society. 2 package of the system "orders" in the form of ads and text, and comes as an incentive to the consumption process. 3 3 field research with a group of children between 8 to 12 years, and is a series of questions such as "What is your favorite place to picnic? and why? - What do your parents do during the cruise? - What is the function / jop that have hoped in the future? - and why? - This research under title: "The impact of consumption forms on children in contemporary Egyptian society." 4 another research, under title: "consumption forms in Middle Eastern societies," with a focusing on Egyptian society.