You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!
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Transcript of You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!
![Page 2: You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!](https://reader030.fdocuments.in/reader030/viewer/2022032617/55a98fe71a28ab78488b46d8/html5/thumbnails/2.jpg)
Compe&&ve Advantage is about more than differen&ated value proposi&ons …
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10 years since Blue Ocean Strategy….. the willingness to change is there, but Mental Models are geBng in our way
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![Page 5: You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!](https://reader030.fdocuments.in/reader030/viewer/2022032617/55a98fe71a28ab78488b46d8/html5/thumbnails/5.jpg)
Red Ocean Traps!
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Trap #1
Seeing Market-‐Crea&ng Strategies as Customer-‐Oriented Approaches
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Trap #2
Trea&ng Market-‐Crea&ng Strategies as Niche Strategies
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Trap #3
Confusing Technology Innova&on with Market-‐Crea&ng Strategies
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Technological breakthroughs don’t necessarily create new markets.
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Trap #4
Equa&ng Crea&ve Destruc&on with Market Crea&on
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Does market crea9on always involve destruc9on?
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Trap #5
Equa&ng Market-‐Crea&ng Strategies with Differen&a&on
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Trap #6
Equa&ng Market-‐Crea&ng Strategies with Low-‐Cost Strategies
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Take Aways ….
• Trap One: Seeing Market-‐Crea9ng Strategies as Customer-‐Oriented Approaches
• Trap Two: Trea9ng Market-‐Crea9ng Strategies as Niche Strategies • Trap Three: Confusing Technology Innova9on with Market-‐Crea9ng
Strategies • Trap Four: Equa9ng Crea9ve Destruc9on with Market Crea9on • Trap Five: Equa9ng Market-‐Crea9ng Strategies with Differen9a9on • Trap Six: Equa9ng Market-‐Crea9ng Strategies with Low-‐Cost Strategies
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Don’t get caught ….
Contact us about bring a’ Red Ocean Trap’ Workshop to you! [email protected]
Or office@alinea-‐partners.com