You or Google? Who Controls Your Identity

Who’s managing your stuff?Dean Shareski

BLC 10Boston, MA

July 2010

@shareski

[email protected]

ideasandthoughts.org

mailto:[email protected]




Who’s managing it now?

How do I take more control?

Why is this such a big deal?

Should I share more or less?

•the landscape

•you

•your students

•your institution

http://www.flickr.com/photos/will-lion/3974469907/



What happens when you google yourself?

Try it

What type of content appears in the first 5 results?

Or

Spezify

Persona MIT

Google

First impressions matter more than ever

You can’t NOT

play

http://www.flickr.com/photos/sergiopics/1306083834/



Image:Phebe op de laptophttp://www.flickr.com/photos/marcel030nl/2454009573/

http://www.flickr.com/photos/marcel030nl/2454009573/




by DEFAULT

with EFFORT

PRIVATE

PUBLIC

by DEFAULT

with EFFORTPRIVATE

PUBLIC

http://budtheteacher.com/blog/2009/10/10/on-modeling/



Why Is Digital Different?


Easily Copied


Easily Copied Instantly Shared


Easily Copied

Easily Edited

Instantly Shared


Easily Copied

Viewable by MillionsEasily Edited

Instantly Shared

Youhttp://www.flickr.com/photos/siutou_amy/2306794554/

http://www.flickr.com/photos/siutou_amy/2306794554/

http://www.flickr.com/photos/siutou_amy/2306794554/

Google’s not the problem

Try it

Head over to ratemyteacher.comchoose yourself, a colleague or

a school you knowCheck out the results and share

Become clickable

Advocacy

Control

http://www.flickr.com/photos/fhashemi/97033289/



http://www.google.com/profiles



Google Alerts

Image: ilustra-respondendohttp://flickr.com/photos/felipearte/44808639/

http://flickr.com/photos/felipearte/44808639/

http://flickr.com/photos/felipearte/44808639/

What’s the difference?

http://www.flickr.com/photos/iain/4101881178/



http://kylewebb.ca/

http://kylewebb.ca/

http://kylewebb.ca/

Is your Identity worth $10?

Try it

what domains are available to you?http://www.godaddy.com

http://www.godaddy.com

http://www.godaddy.com

shareski.ca

http://flavors.me

http://flavors.me/mcfarljo

http://flavors.me/mcfarljo

become a marketable asset?

When does your digital identity/profile

http://www.flickr.com/photos/48043300@N04/4607149956/






















Your Studentshttp://www.flickr.com/photos/64121897@N00/62716956/



drunken pirate

Gaming the Data

It’s not all bad

WHAT PUTS KIDS AT RISK FOR RECEIVING THE MOST SERIOUS KINDS OF SEXUAL

SOLICITATION ONLINE, SUGGESTS THAT IT’S NOT GIVING OUT PERSONAL INFORMATION THAT PUTS KID AT RISK. IT’S NOT HAVING A

BLOG OR A PERSONAL WEBSITE THAT DOES THAT EITHER. WHAT PUTS KIDS IN

DANGER IS BEING WILLING TO TALK ABOUT SEX ONLINE WITH STRANGER OR HAVING A PATTERN OF MULTIPLE RISKY ACTIVITIES ON THE WEB LIKE GOING TO SEX SITES AND CHAT ROOMS, MEETING LOTS OF PEOPLE THERE, KIND OF BEHAVING IN WHAT

WE CALL LIKE AN INTERNET DAREDEVIL.

“Why are we so obsessed with the registered sex offender side of the puzzle when the troubled kids are right in front of us? Why

are we so obsessed with the Internet side of the puzzle when so many more kids are abused in their

own homes? I feel like this whole conversation has turned into a distraction. Money and time is being spent focusing on the things that people fear rather than the very real and known risks that kids face. This breaks my heart.”

danah boyd

http://delicious.com/shareski/internetsafety




“I want my kids to be

found.”



Your Institutionhttp://www.flickr.com/photos/64121897@N00/62716956/



Try it

What are the search results of your institution?

How many hits? What are others saying?

You don’t control the message now

You probably never did

http://www.flickr.com/photos/larryontheprairie/4534921049/



Allow Constituents a Voice

Tell Stories

Give them places to Share

Let them share

Go Mobile

Work Side by Side

PERSONAL BRAND

You or Google? Who Controls Your Identity

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