You Online - How to Present Yourself Professionally on Social Media
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Transcript of You Online - How to Present Yourself Professionally on Social Media
You Online:Communicating Effectively Through
Social Media
What We Will Cover
• Ways to claim your identity online• Social media channels and how to use them to
communicate• How to protect yourself online
Who Am I?
• Jacob Curtis• 2010 Oregon State Graduate – New Media
Communications• OSU projects
• NetBiz• Bonfire Marketing
• Blogger
Overview
Rise of Social Media
http://bit.ly/SocialMedia_Rise
Overview
Claiming Your Identity
My Story
• Claiming your identity needs to be important to you, own it!
• JacobCurtis.co
Own Your Search Results
• Register a website – Mobile friendly• Free or Paid
• About.me page
Own Your Social Profiles
• Facebook, LinkedIn, Google+, Twitter• Fill out your bio completely• Vanity URL
– Ex: facebook.com/JacobkCurtis• Look out for new platforms
Own Your Face
• Professional Picture across channels• Important for Google Image Search
• No logos
Own Your Reputation
• Consistency across platforms• Language
• Status updates• Compromising pictures
• Email: [email protected]• Bad press?
Own Conversations About You
• Google Alerts• Find conversations
• You’re not a celeb…yet
Overview
Social Media Channels
• Professional Platform– Networking– Finding Jobs– Marketing
• Ranks very high in search results• Actively used by recruiters
Linkedin Profile
LinkedIn Profile
LinkedIn Profile
LinkedIn Networking
LinkedIn Best Practices
• Complete your profile• Professional profile picture
• Ask for recommendations and endorsements• Keep only relevant jobs
• Ask to connect at offline events• Engage in groups
• Updates about industry
Twitter Networking
Twitter Best Practices
• Complete your profile• Describe what will people get from following you
• Professional profile picture• Connect with influencers and monitor what they do
• 140 characters• Relevant hashtaging
• 70% industry content (can be automated), 10% responding, 10% personal, 10% live
• Use @ mention when sharing articles or networking
Facebook Networking
Facebook Best Practices
• Complete your profile• Perfect for personal use
• Keep it clean• Be careful of your updates
• Join Fan pages• Engage in Groups
Google +
Google + Networking
Google+ Best Practices
• Complete your profile• Circle relevant people into segmented groups
• Connect with influencers and monitor what they do• Connected with Gmail, YouTube
• Relevant hashtags• Use + mention when sharing articles or networking
• Engage in communities
Overview
Protect Yourself Online
Facebook Privacy
Facebook Privacy
Twitter Privacy
LinkedIn Privacy
Google + Privacy
Key Privacy Takeaways
• Check your privacy• Watch for platform updates
• Website: WhoIs Domain Security• Be careful what you post
Conclusion
By being here today you learned:
• Ways to claim your identity online• Social media channels and how to use them to
communicate• How to protect yourself online
Conclusion
Thank you and Go Beavs!