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You Made a Video, Now What?
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Transcript of You Made a Video, Now What?
You Made a Video,Now What?
Michael Hoffman, CEO
See3 Communications, www.see3.net
You Madea Video,NowWhat?
You Made a Video,Now What?
STEP 1:
Redefine Viral
You Made a Video,Now What?
Viral to who?
You Made a Video,Now What?
You Made a Video,Now What?
STEP 2:
Think BeforeMaking Your Video
You Made a Video,Now What?
1. What are our goals?2. How will we measure success?3. Who do we want to see this?4. How can we build interactivity into the video itself?
Let’s Look @:
Ask These Questions:
You Made a Video,Now What?
You Made a Video,Now What?
You Made a Video,Now What?
STEP 3:
Get YourVideo Online
You Made a Video,Now What?
You Made a Video,Now What?
What’s theDifference?
Video HostingVideo Distribution
You Made a Video,Now What?
1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use
The Case For:
Let’s Look @:
You Made a Video,Now What?
You Made a Video,Now What?
You Made a Video,Now What?
The Case For: All Across the Web
You Made a Video,Now What?
1. More pleasant user experience = more video views2. Better search functionalities3. Rate and discuss within the community4. CMS integration = staff and users can embed video more easily
The Case For: Your Own Video Hosting
Let’s Look @:
You Made a Video,Now What?
You Made a Video,Now What?
“We see integrating video content intoour CMS as a core strategy for the futureof our site…Video content is alsoimportant to capture a younger audiencewho are more used to consuming mediain the video format and have come toexpect video to be usably integrated intowebsites they frequent.”
Brady Swenson,New Media Associate, RH Reality Check
You Made a Video,Now What?
STEP 4:
Spread YourVideos to theCommunity
You Made a Video,Now What?
You Made a Video,Now What?
1. Develop relationships with bloggers2. Build a following3. Find existing communities4. Mix social media outreach with paid advertising5. Connect to an action
Where To Start:
Let’s Look @:
You Made a Video,Now What?
You Made a Video,Now What?
You Made a Video,Now What?
Blog OutreachTwitter OutreachOnline Paid AdsCare2/Hunger Site
Communities Progressive Student/Activist Human Rights/Refugees Women/Children Religious
You Made a Video,Now What?
STEP 5:
Test and Learn!
You Made a Video,Now What?
You Made a Video,Now What?
You Made a Video,Now What?
DiscussionAny Questions?
You Made a Video,Now What?
www.see3.net/guide