YOU Lead Technology –Technology Leads YOU...concerning creativity, technology,business concepts, for University ofWaterloo, Stratford campus

Dr David H. Jacobson

Director - Emerging Technologies, PwCdavid.h.jacobson@ca.pwc.comThursday, January 27, 2011

www.pwc.com

PwC Slide 2

• 2007: The age of Ubiquitous Participation (UP!)* begins;

• 2008, 2009: The Selfsumer* emerges;

• 2010: Borderless digital mobility*;

• 2011: Borderless mind*; Borderless cross-linking*.

And isn’t this what Stratford is all about?

* PwC defined concepts

Borderless digital communication and participation

PwC Slide 3

What to expect from broadband

PwC Slide 4

Wi-Fi –Direct

• Wi-Fi Alliance®;

• Link devices direct by Wi-Fi;

• Bluetooth killer?

PwC

Borderless camcorder - in space and time

Slide 5

Looxcie

• Click and the last 30 seconds goto your chosen destinations.

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Mobile TV

• LG's mobile digital television thatcan receive a signal even in a movingvehicle;

• Advanced TV Systems CommitteeStandards for Digital mobile TV.

PwC Slide 7Brian Solis and Research Capital

Borderless social networking - established

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Borderless social enterprise – emerging

PwC US 2009

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Borderless digital mobility

• Intimate devices*: 24/7; High-speed networks; Location, directionally and movement aware; Cross-linking experiences; Easy interface, “touch and go”; Transform and emerge*.

• Gesture technologies;

• Out-of-home (e.g. in-store applications);

• Beyond-the-microcosm effectiveness.

* PwC defined concepts

PwC Slide 10

Borderless pathology

http://blumcenter.berkeley.edu/global-poverty-initiatives/mobile-phones-rural-health/remote-disease-diagnosis

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Borderless astronomy – Starwalk the sky above

http://www.youtube.com/watch?v=NgCkXUecS14

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Borderless augmented reality – real estate and rentals

PwC Slide 13

Borderless store. Suggestions, advice and checkout

Springboard Networks

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Factors influencing US Internet users’ financialdecisions

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Mobile devices – a continuum of capabilities

• Smart phones – 24/7; in-the-hand; location; orientation;

• Tablets – larger-screen; higher capacity and speed;

• Business tablets;

• Laptops and sub-laptops – full work and leisure.

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Pad/reader varieties

IEEE Spectrum

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BlackBerry PlayBook and HP Slate 500

An “eye” in bothdirections!

Also two “eye” and fully featured Windows 7!

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Borderless purchasing - mobile pumping eBay

• Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones;

• Even a Lamborghini for $350 000;

• Mobile ordering, bidding, negotiating and payment ;

• eBay expects to top $1.5B in mobile sales this year.

FierceMobile

PwC Slide 19

Mobile commerce

• Selfsumers are ready;

• Ease of use;

• Complementary to other forms of ordering and payment;

• Travelling, geo-positioned, in-the-moment, exclusive offers;

• Comparison and group buying;

• Mechanisms: location; speed; devices; payment; participativemultimedia;

• Unique websites.

PwC Slide 20

Borderless mobile payment

A type of Premium SMS

Paymo by Boku

Square dongle on iPhone, iPad, Android

EnstreamZoompasswallet

…by mFoundry

PwC Slide 21

Borderless group buying – social networking in action

• GroupOn, The Point and LivingSocial

PwC

E-commerce scene changes – Oracle buys ATG

Slide 22

Courtesy ATG

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Multiple stimuli

• Compared to consumers who had only seen a TV ad for a specificdrug, consumers who had seen both a TV and online ad were twiceas likely to ask their doctor about it.

Nielsen

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The new commerce “King” is a triplet!

• Multiple stimuli;

• Participation;

• Completing “The Transaction”!

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Borderless persistent sales “person” – a step too far?

• Shoes that Julie Matlin recently saw on Zappos.com were kind ofcute. But she wasn’t ready to buy and left the site.

• Then the shoes started to follow her everywhere she went online.Zappos had unleashed a persistent salesperson!

New York Times

PwC Slide 26

Borderless privacy: whither or wither privacy?

• Digital Due Process Coalition pushing US Congress to modernizeprivacy laws;

• Includes Microsoft, Google, EFF (Electronic Frontier Foundation),ACLU (American Civil Liberties Union), eBay;

• Privacy not adequately protected; could slow businesses in usingcloud computing, mobile applications.

PwC Slide 27

Borderless regulatory and compliance risk

• In July 2010, the U.S. Food & Drug Administration cracked downon Novartis for using online applications such as Facebook Shareand Share This;

• The FDA said Novartis failed to meet regulatory and compliancestandards when it asked consumers to tell friends and family abouta cancer drug;

• Failed to communicate risk information.

PwC Slide 28

Technology and human behaviour

Research and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University of

Chicago

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Online videos are streeeetching in length. Why?

• Engaging the Selfsumer by capturing intention;

• Higher-speed wired and mobile access to the Internet;

• Larger screens on smartphones and tablets;

• Mobile tablet/pad touch screens;

• The beginning of portable/inbuilt smartphone projectors.

PwC Slide 30

Capturing intention – emotions the key

http://www.youtube.com/watch?v=Zxa6P73Awcg&feature=related

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Capturing intention 2 – emotions the key

http://www.youtube.com/watch?v=lqT_dPApj9U

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Backwards and forwards – playing with emotions

http://www.youtube.com/watch?v=42E2fAWM6rA

PwC

When video is a killer app – capturing emotions

http://www.youtube.com/watch?v=gmxqK8hKPNs

Slide 33

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Borderless cross-linking of experiences

• Takes you to quite asexy video featuringJeans X;

• What are theadvantages of this?

PwC Slide 35

Borderless next-gen ebooks and Stratford Campus*

• Imagine reading Macbeth as a next-gen. e-book;

• Lady Macbeth's soliloquy: "Out, damn'd spot! out, I say!—"

• Touch this passage and be taken to a choice of streaming videoclips of famous actresses playing this scene*;

• Video yourself and ask for a critique of your performance.

* PwC defined concepts

PwC Slide 36

• GestureTek – Toronto;

• Kinect – Microsoft

Mobility is borderless – applicable at Stratford

http://www.youtube.com/watch?v=Mf44bWQr3jc

PwC Slide 37

Scalable Video Coding – high-quality video and audioin video conferencing

Global IP Solutions: 10% packet loss

PwC

Harvard de-icing is pre-de-icing

Slide 38

• Nanostructured materials repel water droplets before they have a chance tofreeze;

• Down to -30C.

PwC Slide 39

Silicon optical tranceivers

INTEL

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Nanotechnology moving in

• Display made by LG is 4.6 centimeters bycentimeters;

• Better color from integration of nanomaterialsusing quantum dots into the backlight;

• The quantum dots are contained in capillariesmade by Nanosys.

Technology Review (top); Nanosys (bottom)

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Nanowire transistors

Nanowire transistors on plastic substrates.Junginn Sohn, Cambridge Nanoscience Center

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Of perfect batteries and practicalities

• Greater surface area using nanotechnologies – higher energy density;

• Quick-charge time – but can you charge it?;

• Dip an ordinary piece of paper into ink infused with carbon nanotubesand silver nanowires, and it turns into a battery or supercapacitor.Crumple the piece of paper, and it still works. Stanford

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Borderless fuel conservation

Aviationchatter.com

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Borderless internal combustion – what, no hybrid?

Aviationchatter.com

• Mazda and others - super-efficient, 70mpg;

• Ford, Mazda spraying fuel at high pressure directly into theengine's combustion chamber rather than input port;

• Avoids pre-ignition, enables use of high compression ratio.

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Computers, robotics, 3D-vision, sensors, adaptivecontrol

http://www.youtube.com/watch?v=cHJJQ0zNNOM

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• When you start looking at a problem and it seems really simple yoursolutions are way too oversimplified, and they don't work;

• Then you get into the problem, and you see it's really complicated. Andyou come up with convoluted solutions which work for a while;

• The really great innovator will keep on going and find the key, underlyingprinciple/concept of the problem and come up with a beautiful elegantsolution that works. Steve Jobs, paraphrased, 1984

How innovation goes – to success

PwC

PwC

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