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not to cut corners is on friendly, effi-cient staff – not unlike the folks atWestjet. I was more than pleasantlysurprised at how much I enjoyedZoom, especially considering miser-able discount flights in the past.

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And there may be more to come. Ihad lunch with a Lufthansaspokesperson recently, who told meabout a new lounge being built inFrankfurt, exclusively for the top levelof Lufthansa executive class frequentflyers, a lounge with amenitiesexceeding the finest private clubs!Justin Gosling,General Manager ofPassenger Sales, Canada, for the air-line, says that first-class and execu-tive class travellers are very impor-tant to the leading airlines, and thoseairlines are going to do whatever ittakes to make those travellers happy.

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MARCH/APRIL 2005 l exchangemagazine.com l 31

FEATURE STORY

Fun with FuturesT

he only way to make money in stocks or trading is to pre-dict the future to some degree,” says Ed Twardus, aWaterloo businessman, and second place finisher in the

2004 Robbins World Cup Challenge Trade Competition futuresevent “If you are wrong about the future, you’re going to losemoney. No matter what you do.”

Twardus, an engineer by profession, graduated from Univer-sity of Waterloo, class of ’76. He spent years working and inno-vating oil recovery process, and lived in the Arctic working forDome Petroleum, where he survived a helicopter crash, polarbears and bitter cold. He’s ranked 4th in 55+ tennis.

And he loves the market. “Market is my main thing,” he sayswith a smile. And the market was always his hobby, startingwith stocks, then moving to options and currently in futures.He’s lost money and made money. And he fondly recalls hisfirst investment. An investment advisor recommended a pennystock, “Aggressive Mining at 40 cents a share”. In Twardus’words, it was aggressive mining all right, “aggressively miningmy pocket.” That was a useful lesson: “In order to make moneyyou have to develop a very systematic approach to investing.There are a lot of risks, and you have to quantify the risks. Yourpotential for profit has to be bigger than the risk.” He had notquantified the risk inherent in his choice of advisor.

Twardus has competed in various trade competitions for over10 years, but none like the The World Cup Trading Champi-onships. Organizers call it “the competitive arena for futuresand equity traders ... At stake are great prizes, trophies.” Thecompetition is set up with two groups of people; one voluntarygroup goes for the prize money, the other competes for thesake of competing. If you compete for money, there’s a mini-mum $15,000 US investment plus a $1000 entrant fee that ispooled and divided amongst the top three finishers. There is noinvestment limit.

The competition is based on percentage increase over thewhole year. Twardus, who was ahead of the 2004 winner inApril, thinks he dropped to second because his competitor, KurtSakaeda, invested in crude oil. In June, the first place finishertook off in the markets, placing Twardus in second place.

Twardus likes to use what he refers to as a “Americanapproach to life” which he first encountered in an Americanbook when he was young boy in Poland. “The trick in life is toreach a point when your hobby will give you enough income soyou don’t have to work. Then you enjoy what you do and it’snot work ... and it’s great to go through life not working.”

His hobby consumes most of his time, and Twardus says, “Iread a lot, I don’t make decisions based on headlines in news-papers, I have my own software that was written for me overthe years; I had to learn C program to supervise the program-ming. I don’t trust bureaucrats to make the right decision, andas a general rule, I don’t invest in anything China can competewith us in, but I do invest in what China consumes.”

He adds, “When you’re in the market, you have to look atthe mass ... most people don’t realize that the stock market andcommodity market is an auction ... made up of people. So masspsychology and mass people – it’s fascinating.”

E d t w a r d u s m a k e s h i s M a r k i n t h e m a r k e t

BY JON ROHR“

Questions of patent infringement haveexposed more than a local issue in a sin-gle sector of Canadian business. The high

profile case between Research In Motion andNTP Inc., a US holding company, has exposed apotential backdoor for US companies holding patents to reach for greaterinfringement protection. The case has shone a bright light on the issue of pro-tecting against patent infringement suits for many Canadian technology andrelated R&D companies. At the heart of the patent problem, a recent report says,is “the fact that the BlackBerry relay systems described in the NTP and RIM deci-sion is run out of Waterloo, Ontario and the fact that you can be found to infringeU.S. patent by carrying out data processing in Canada and still be considered tobe infringing a patent in the U.S. is scary. It extends U.S. patent law according toU.S. courts into the Canadian or any foreign country,” said a spokesperson forToronto and Montreal based law firm, Ogilvy Renault.

United Way CEO John Thompson (Exchange,July/August 2004) will retire in March, marking the endof a 28-year career with the organization. “United Way,the organizations it supports, and the communities itserves are grateful for John’s leadership in helping UnitedWay make a tangible difference in the quality of life forcountless individuals,” says Alex Brown, Chair of UnitedWay Board of Directors. “His leadership through the pastthree decades has laid a solid foundation for continuedsuccess and growth for United Way, and we wish himevery success in his future.” The organization alsoannounced the personality of their Fourth Annual

Celebrity Roast – Bob Astley, former President and CEOof Clarica. The event goes March 19 at the Waterloo Innand Conference Centre. Roastmaster will be Neil Aitchi-son. For information call United Way, 519 886-6100 orvisit www.united-way-kw/org.

Sam Purdy, Vice President of Ryobi TechnologiesCanada Inc. in Cambridge, (Exchange March/April2001), was named the 2004 Nationwide Tour Volun-teer of the Year, at the Whistle Bear Golf Club inJanuary. The club was the site of last year’s Canadian

MARCH/APRIL 2005 l exchangemagazine.com l 33

WATERCOOLER

PGA championship, where Purdy wasvolunteer chairman. As chairman,Purdy made sure the event ran seam-lessly. The Nationwide Tour, headoffice in Florida, held 30 events lastyear. Greg Durocher, CEO of theCambridge Chamber of Com-merce, lauded Purdy’s generosity:“It’s great that Sam is been recognizedfor his contribution.” Purdy is alsoVolunteer Chair of the 2005 event.

2004 house sales in Kitchener andWaterloo toped 2003 sales by 620 unitsand broke a record for housing salesthat had been set in 1988. A strong areaeconomy is cited as the major reason,with the area’s seasonally adjusted,three-month moving average unemploy-ment rate, 4.7%, the lowest of Canada’slarge CMA areas. The average houseprice in the area was $205 782; for a sin-gle dwelling, $232,791.

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fun-to-drive offer in the segment.”–INorm Mort,Automotive Journalist

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The Greater Kitchener WaterlooChamber of Commerce will recog-nize eight area businesses in theirannual Business Excellence Awards.Sixty nominees will be celebrated onFebruary 24, 2005. Awards to be pre-sented: Business Leader of the Year,Small Business Leader of the Year,New Member, Volunteer of the Year,Michael R. Follett Community Leader,Innovation, Environment, and Work-place Training. The awards recognizeChamber members who have madeexceptional contributions to theChamber, to their industries, and tothe community. The Chamber’s Busi-ness Excellence Awards Gala takesplace Feb. 24, 2005 at Bingemans’Marshall Hall.

University of Waterloo architecturegraduate Taymoore Balbaa is thefirst winner of the Canada Councilfor the Arts Prix de Rome in

Architecture for Emerging Practi-t ioners . Balbaa wi l l have anunprecedented opportunity toresearch the architecture of Spainand Egypt along with a $34,000 prize.The prize is awarded to a recentgraduate of one of Canada ’s tenaccredited schools of architecture.

Challenger Motor Freight Inc.made Deloitte’s Canada’s Top 50Best Managed Companies of 2004for the Aviation and TransportationServices sector. For a complete list ofwinners, www.xquarterly.ca.

The Frank Cowan Foundation hasmade a two-year donation totalling$100,000, to Conestoga College Insti-tute of Technology and AdvancedLearning, towards establishment of anew health sciences program to pro-

duce skilled respiratory therapists.The Foundation is able to contributeto charitable causes because of thesuccess of Cowan InsuranceGroup and its three companies —Frank Cowan Company, CowanInsurance Brokers and CowanWright Beauchamp.

GBG of Water loo announced amerger with Charlotte, NC-based Dis-tribution Information SystemsCorp. The merger is part of GBG’songoing effort to create a completein-house solution for wine and spiritdistributors. The merger adds DISC’Sroute accounting system, BeverageManagement Information System.GBG CEO Ted Hastings said “thismerger with DISC is a clear indicatorof the future of the sales and distribu-tion software market.”

As a result of secret store visits andintense judging, Signature InteriorFurnishings won Best DecorativeAccessories/Home Décor Retailer ofthe Year 2004, an award given at theCanadian Gift and Tableware Associa-tion Retailer of the Year Awards.

Wilfrid Laurier University is estab-lishing an interdisciplinary researchcentre to study how new ventures inthe earliest stages of development canexploit emerging technologies. TheCentre for the Study of Nascent Entre-preneurship and the eXploitation ofTechnology (NEXT) will research,study and propose developments thatcan help nascent organizations, orpre-organizations typically dominatedby one entrepreneur, exploit technolo-gy and help enhance Canada’s tech-nology environment.

A conference that addressed the mostsalient driver of our economy – the

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transformation of innovation into suc-cessful new ventures – was held inVancouver late in January. “There isno question that turning innovationinto new ventures is the key driver ofour economy”, said John Reid, Presi-dent and CEO of CATAAlliance, oneof the conference organizers. “Up to70% of economic growth today is gen-erated by entrepreneurship and inno-vation; new ventures play a pivotalrole in commercialization.” Reid citedreasons for the rise of new ventures:large organizations are increasinglylooking to new ventures to jump-startnew products; universities are callingfor a tripling of commercialization by2010; government labs are increasing-ly involved with commercialization;and an expanding group of entrepre-neurs are establishing new venturesas a way to realize their career goals.

Sun Life Financial was ranked as theleading provider of employer or group

sponsored retirement and savingsplans in Canada and the country’sfastest-growing supplier, according toBenefits Canada magazine. Assetsunder administration with Sun LifeFinancial increased to $20.1 billion,from $16.8 billion year-over-year. SunLife Financial was also ranked the topCanadian supplier in each of the dif-ferent types of retirement and savingsplans: Defined Contribution pensionplans, Group RRSPs and DeferredProfit Sharing Plans.

Minister of National Revenue JohnMcCallum and Ontario LabourMinister Chris Bentley announced aco-operative initiative to ensure busi-nesses pay their fair share of federalpayroll taxes and workplace healthand safety insurance premiums. TheCanada Revenue Agency and theWorkplace Safety and InsuranceBoard are working to share businessdata about employers in Ontario.

Cross-referencing allows each organi-zation to identify those businessesthat are registered with one agency,but not the other, so appropriateaction can be taken. WSIB PresidentJill Hutcheon said “The agreementmeans Ontario’s employers will beworking on a level playing field andthat the employees of the provincewill have access to expert advice onworkplace health and safety.”

Business owners world-wide aremuch more stressed than just one yearago, according to Grant Thornton's2005 International Business Own-ers Survey (IBOS). Research withmore than 6,000 business owners in24 countries shows stress levels hadrocketed by more than a third. In Tai-wan 69% said their stress levels hadincreased in just one year. They werefollowed by Hong Kong (54%), Turkey(54%), and Mexico (54%). Canadastood at 26%.

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rate citizen of Mark’s Work Wearhouse.We couldn’t ask for a better representa-tive for our company than her.”

Jensen says that Mark’s is an “ideacompany” with a corporate culture thatis innovative, enthusiastic and support-ive of women. As a woman whoprefers running shoes to nylons, Jensenbelieves that one of the keys to successfor Mark’s generally, and her store inparticular, is the wide assortment ofsafety footwear they offer. “If you makepeople’s feet happy, you have happy

continued from page 38MAKING A DIFFERENCE

customers,” she smiles. Another main-stay of her store is the provision of uni-forms for markets like Catholic schools,fire departments and transit workers.

Jensen has also made her mark (punintended) in the community. “Raisingtwo kids on my own I didn’t have thetime or energy to do much volunteer

work in the community,” Jensenreflects. But she met Marion Best of Outof the Cold and the Cambridge ShelterCorporation, since their kids went toschool together. Jensen decided todonate a coat to the program.

Out of this single act, Jensen’s ever-creative mind hatched an idea. Shestarted accepting used coats inexchange for a $10 gift certificate tothe store. The coats were then cleanedand given to the Out of the Cold pro-gram. This venture became so success-ful that it was necessary to expand themarket for the thousands of coats col-lected to include the Cambridge Self-Help Food Bank and Share theWarmth, a program to subsidize heat-ing fuel costs for low-income people.Some of the coats found homes as faraway as Toronto. Other Mark’s storesalso picked up on the idea and thereare now similar programs in Hamilton,London, Milton, Stratford, Goderichand Owen Sound.

Jensen calls Marion Best her“guardian angel.” Best is equally effu-sive in her praise. “Bonny gives herselfand inspires others to do the same,”she notes. By so doing, Jensen is mak-ing difference in her business, in hercommunity and beyond.

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continued on page 36

Happy Feet, Warm HeartBonny Jensen, owner of Mark’s Work Wearhouse in Cambridge,is a Woman of Distinction who prefers running shoes to nylons

BY BR IAN HUNSBERGER

When Bonny Jensen left The Bay in 1981 to join the then-fledgling Mark’sWork Wearhouse, it seemed like an exciting adventure. And it certainlyhas been that and more, Jensen chuckles. From her small office off the

cluttered stockroom in the back of her store on Hespeler Road in Cambridge,Jensen runs one of the company’s most successful franchises. She is one of onlytwo women to do so.

She is also one of many people, including company founder Mark Blumes, tomove from The Bay to Mark’s. Another is Wallace Murray, former head of the Men’sWear Division at The Bay and now Vice-President for Eastern Canada at Mark’s.“Wally has been inspirational to me. He respected hard work and people who didtheir homework. The fact that I was a woman was incidental. He saw me throughtwo pregnancies and gave me opportunities to grow. It is now my challenge to bethe mentor that Wally was to me,” Jensen commented.

By all accounts she has met that challenge. Rhonda Lenarczyk, one of Jensen’sstaff, feels “very lucky to be working for her. Bonny is caring, approachable, honestand fair,” says Lenarczyk, “We really feel like we’re part of a team and we all loveworking for her.”

Jensen got her start in business running a craft store in the 1970s. She subse-quently was hired by The Bay. Although she had a degree in Sociology and Psychol-ogy, she says, “I never felt my degree was worth anything and when I was hired Ididn’t even tell them I had one.” She got some good basic training in retailingworking there and first heard about Mark’s through a colleague whose husbandworked for them. She was hired by Mark’s in 1981.

Jensen is quick to add that she left The Bay on good terms. “I got good trainingthere that really helped me when I went to Mark’s,” she noted. “I loved working atThe Bay and met a lot of wonderful people. I left to pursue an opportunity. The

switch seemed like something that wassupposed to happen,” she reflected.

Mark’s Work Wearhouse was found-ed in Calgary in 1977 by the late MarkBlumes. At the time Blumes was incharge of men’s wear for The Bay inwestern Canada. “Mark felt that menwere treated poorly as customers,”Jensen noted. He started with one storeand made a deal with suppliers likeLevi’s, Tara Footwear and Kaufman’s,with whom he had dealt as a buyerwith The Bay. According to Jensen, “thestore took off like a rocket” and severalcolleagues from The Bay joined him asthe business expanded. Blumes’ keyconcept was to make the averageworking man the primary customer andprovide him with durable, affordableclothing. The company’s brand namesnow include Dakota, Denver Hayes,WindRiver and imagewear. A women’sline was introduced in the late 1990sand it represents a growing share oftheir market. Mark’s is now part of theCanadian Tire group of companies.

Jensen, a native of Burlington, start-ed with Mark’s at the Warden Avenuestore in Toronto. Over the next decadeshe opened a store at Warden andEglinton in Toronto, ran a warehousein Rexdale and looked after outerwearand men’s shirts for eastern Canada. In1991 she became the owner of theCambridge franchise.

“It was tough at first,” Jensen recalls.“The GST had just been introduced, arecession was just setting in and a lot ofbusinesses were failing. Fortunately thewinter gave us the cash flow we neededto make it through the first year. I hadalso been through business cyclesbefore and I was Scottish enough not tospend what I didn’t have. I was scaredto death of banks but was fortunate tohave the support of my family.”

Following these initial growing pains,the business found its footing andbecame the fastest growing store inOntario. “In 2002 we won 12 of 14awards offered by our company,” Jensennotes with pride. She was also recog-nized by the community in May, 2004when she received a YWCA Women ofDistinction Award in the Business,Trades, Professions & Entrepreneurs cat-egory. This honour is affirmed by JohnBlumenthal, District Manager for OntarioCentral for Mark’s who commented:“Bonny Jensen is an outstanding corpo-

MAKING A DIFFERENCE

Bonny Jensen, “Mark’s Work Wearhouse”

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