You have a website - now what? - Updated Feb 2014
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Allison Miller, Vanguard Visions Consulting Salisbury / Modbury You have a website, now what?
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So you have a website for your business, or you know you should have a website for your business, but what do you actually do with it? Every business should have website, a social media presence, and be blogging or be regularly posting new content to the web, but this requires careful consideration and planning. This presentation will help you plan your digital business approach to ensure you are making the most of your online business opportunities. See our other online business success workshops and webinars at: http://vanguardvisions.com.au/ebusiness-services/online-business-success-workshops-webinar/
Transcript of You have a website - now what? - Updated Feb 2014
Allison Miller, Vanguard Visions Consulting
Salisbury / Modbury
You have a website, now what?
You’ll find these slides at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be working on your website?
• You have a website• Now what?• What will you investigate further?• Workshop evaluation
Why is now a good time to be working on your
website?
Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure / access
• 92% of Australian business have internet access
• Australian Bureau of Statistics (2013)
• 79% of Australian homes have the internet
• Good e-practice guidelines for disadvantaged learners in VET (2013)
• 90% of Australians have an internet-enabled smartphone
• AIMIA Mobile Phone Survey (2013)
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
You have a website
Image: - Hypertext Transfer Protocol http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg
Website?Target market?
Purpose?Managing it?
User experience?
Now what?
Image: SEO Blocks - http://upload.wikimedia.org/wikipedia/commons/8/8a/Seo-blocks.gif
Key words?Key features?Advertising?
Updating?
Image: Content Spray Paint Logo - http://upload.wikimedia.org/wikipedia/commons/d/d8/Content_-_spraypaint_logo.jpg D23 Expo 2011 – Marvel Panel - http://farm7.staticflickr.com/6070/6081398164_0aec977321_o.jpg
Cloud Computing aka “the Cloud”
Types?Unique/Original?Enhancements?
Blogging?
Image: eCommerce Logo - http://upload.wikimedia.org/wikipedia/commons/9/9c/E-commerce.jpg
eCommerce?Design?
Functionality?Security?
Image: Focus Chart - http://farm9.staticflickr.com/8248/8517733992_e4db3ce19a_o.jpg
Social Media?Google Adwords?
eLists?SMS?
Traditional?
Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/
Analytics?Conversion?
Benchmarks?Others?
Marketing & Comms Strategy
• Determine/Review • Target market• Purpose
• Design fit for purpose• Regular original content• SEO / SMO / SEM• ROI / Tracking / Benchmarking• Feedback / Input• Review / Revise / Plan
You have a website – now what? - Overview:
Image: “Designing Learning in the Digital Age - Melbourne, March 2013” by Vanguard Visions Consulting - www.flickr.com/photos/77018488@N03/8569658553/
Updating your website/web presence is
like exercise, unless you’re doing it
regularly, it’s a waste of time.
Miller, 2013
What will you investigate further?
Workshop evaluation
Want to know more?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplusPinterest - pinterest.com/vanguardvisions
