You Don't Know Me - What goes on inside your consumer's head?
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You Don’t Know Me
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At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently. Now we have finally discovered a way! Take a look at this new and exciting approach on deep consumer insights!
Transcript of You Don't Know Me - What goes on inside your consumer's head?
![Page 1: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/1.jpg)
You Don’t Know Me
![Page 2: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/2.jpg)
So I am the person you want to talk to
![Page 3: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/3.jpg)
You might know… my age
![Page 4: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/4.jpg)
where I live
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what I buy
![Page 6: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/6.jpg)
what I say about brands, products, services…
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But what you see on the outside is not who I am inside
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So really,
you don’t know me
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Do you know how I relate to other
people?
![Page 10: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/10.jpg)
Do you know where I find meaning in my life?
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Do you know how I cope when things
go wrong?
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Do you know whether I prefer to think or to do?
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Do you know how I see myself and how I want others
to see me?
![Page 15: You Don't Know Me - What goes on inside your consumer's head?](https://reader034.fdocuments.in/reader034/viewer/2022051817/547b710ab479597c098b4de8/html5/thumbnails/15.jpg)
Only people who really know me could answer these questions
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If you don’t know me,
how can you know how to talk to me?