You Don't Build Homes
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17-Oct-2014 -
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Transcript of You Don't Build Homes
You don’t build homes....or houses or apartments or condos or any other such dwellables.
first...here is the bad news:
expectationsare
changing
18%trust what they read in ads to be the truth.
info: ADWeek dec09
51%trust business to do the right thing
info: Edelman 2009
42%believe in ghosts
info: Poll Harris Interactive 2009
76%believe in miracles
info: Poll Harris Interactive 2009
social webSN’s more popular than email (67% - 65%)
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers
>100k iPhone apps, downloaded >2B times
FACEBOOK: >500 Million UsersTWITTER: >105 Million Users
FOURSQUARE: >1 Million Users
me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me
narcissists
escapists
http://www.flickr.com/photos/laughingsquid/420074166/
addicts
89%expect to be able to interact with brands.
stat: WebProNews Oct09
now for the good news:
expectationsare
changing
generosity aboundsin onlinecommunities
why (and what)
we sharehttp://www.flickr.com/photos/ryanr/142455033
random thoughts
http://www.flickr.com/photos/wynde/1394089355/
82%
76% articles/business essays
75% links to interesting subjects
69% positive feelings
74% personal photos (family, friends, self)
Articles most likely to be shared are:
emotionalpositivelengthier
awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
“people are more likely to share articles that they think will interest others ...not themselves”
http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
76%posted
something highly personal
How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about
terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
years. Relationship status.
wefeelfine.org
http://www.flickr.com/photos/hippie/2496096306/
Other12%
Considered deleting13%
Deleted it34%
Kept it41%
keep or delete?
66%kept on
some level
whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056
other15%
Don’t post39%
Post, tweet, fb + blog3%
Post, tweet & FB9%
Post + tweet11%Post location
23%
Geo-location (Foursquare/Gowalla/etc)
Other7%
No58%
Friends Only19%
Yes16%
Travel Plans (Tripit/Dopplr/etc)
49% 35%yes yes
Why people share where they are:
chance of connectionsfor personal record keeping
identity broadcastingincentives (badges)
and the even better news:
“we are wired to connect”
Goleman
http://www.flickr.com/photos/cc_chapman/3366360309/
“FAIT ICI, a local shop that focuses on local, organic food is opening next door to the café I sit in every day to write these blog posts. Last week,
they put up the banner and I got curious as to what store was going to open. When I checked my email a few days ago, there was an invite to
their opening. Jackson Wightman saw that I kept logging in nearby, saw my tweets about organic
meat and eating paleo, and figures I’m interested. I am impressed, and tell him so.”
Julien Smith, June 5, 2010 http://inoveryourhead.net/two-great-local-business-uses-for-foursquare/
89%expect to be able to interact with brands.
stat: WebProNews Oct09
and how does this all relate to you?
dwellingshttp://www.flickr.com/photos/ari/1388320216/
http://www.flickr.com/photos/esprit_jap/4404887045/
Q.How is it that I have more connections with people in other
countries than I do with my neighbors?
A.Because social networks are designed to be social...are
neighborhoods?
hutongs
vs.
high rises
"If you live there, you feel isolated"from an article about the move to high rises
http://www.flickr.com/photos/franck-chilli/3123475085
"Where there is a hutong, there is a story."
uniqueness
“we are wired to connect”
Goleman
you’re in the business of
building social
networks
(or at least that’s what you should be doing)
Five Characteristics of a Social Network
1. user-based
2. interactive
3. community-driven
4. encouraged relationships
5. emotion over content
Research, Rice University 2007 http://www.imconf.net/imc-2007/papers/imc170.pdf
now apply this to building IRL social networks:
Five Characteristics of a Social Networks (IRL)
1. resident-based
2. interactive
3. interest-driven
4. encouraged relationships
5. emotion over features
expectationsare
changing
you’re in the business of
building social
networks
Tara ‘missrogue’ [email protected]@missroguemontreal, quebec, canada514-679-2951
http://www.horsepigcow.com
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue