YOU CANT POLISH A TURD

Content, Clients and Responsive Design

Bonny Colville-Hyde@almostexact

PROBLEM:

PANTS CONTENT

NO AMOUNT OF GLITTER CAN FIX THE PROBLEM OF POOR CONTENT

SITE AUDIT

Keep Re-work Bin

PROBLEM:THE CHAOS WITHIN AN

ORGANISATION

PRIORITISATION

PROBLEM:HOARDING CONTENT

PRACTICAL TIPS

CONTENT PROTOTYPING

WIREFRAMING WITH REAL CONTENT

LOGO

Home | About us | Blog | Contact us

Compelling messageSome more detailed information to go here

Call to action

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TitleCall to action

TitleCall to action

TitleCall to action

Copyright and terms and conditions

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BRAND CARS Ltd

Home | Cars | About us | Contact us

The best cars in the worldOur cars have won the 2013 award

View cars

CAR CAR CAR

Little carJust £9999

Copyright 2013 Brand cars ltd

Middle carJust £19999.95

Big carJust £29999.95

FIDELITYLOW HIGH

HEADER

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LOGO

Compelling messageSome more detailed information to go here

Call to action

IMAGE

BRAND CARS LTD

The best cars in the worldOur cars have won the 2013 awards

View cars

CAR

GATHER CONTENT

WRITING FOR THE WEB

Letting go of the wordsGinny Redish

The Elements of StyleStrunk & White

KEY TIPS

Workshop ideas with stakeholder groups

Share outputs in short, fun documents

User research can help solve disputes

Don’t let the organisation’s faults become the faults of the website

Everything must earn its right to be on the page - challenge all assumptions!

No amount of technical jiggery-pokery will fix bad content

REMEMBER:GOOD

CONTENT IS GOOD

REGARDLESS OF THE DEVICE!

THANK YOU

@almostexact