You can’t do innovation -...
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You can’t do innovation without insight November 2013
Transcript of You can’t do innovation -...
You can’t do innovation
without insight
November 2013
Innovation
“What you need to do differently
to get to where you said
you would go”
Innovation process
Problem or opportunity
Insights – general and
specific IDEAS
Refine and develop
DO IT
Culture of innovation
1. What is the problem or opportunity?
Innovation =
Problem x Solution/s x Execution
“If I had one hour to save the world,
I would spend the first 55 minutes
analysing the problem and then
5 minutes on the solutions”
Einstein
Innovation process
Problem or opportunity
Insights – general and
specific IDEAS
Refine and develop
DO IT
Culture of innovation
specific insight
“If I had asked people what they wanted they would have asked for a better
horse.”
Henry Ford
3. Order and collate your insight
4. Incubate and ideas will come
5. IDEAS - shape and develop
5. Diverge
Generate a LOT of ideas
Plan your ideas session
• Problem or opportunity
• Insight
‘if this is the insight - if this is what
we know about an
audience………what does this mean
and what opportunities does it
provide us with to meet their needs?
“men have been a disappointment in our lives:
we would rather spend time with our girlfriends than our boyfriends….but we don’t.”
The IN Thing
“ A new idea is delicate. It can be
killed by a sneer or a yawn; it can
be stabbed to death by a joke, or
worried to death by a frown on the
right person’s brow”
Charles Brower
ways to generate
different ideas
Ask ‘Where in the world?’
Where in the world?
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Building unlikely partnerships to change children’s lives.
Innovation process
Problem or opportunity
Insights – general and
specific IDEAS
Refine and develop
DO IT
Culture of innovation
I have not failed. I've just found 10,000 ways that won't work.
Thomas Edison
Find out more www.sofii.org
Innovation (still) Rules Joe Saxton and Lucy Gower
Where good ideas come from Steven Johnson
Switch and Made to Stick Chip and Dan Heath
Sticky Wisdom ?What if!
Business beyond the Box John O’Keefe
Enchantment Guy Kawasaki
Making ideas Happen Scott Berkun
A technique for producing ideas
James Webb Young
Best fundraising blogs
• The Agitator theagitator.net • 101 fundraising 101fundraising.org • Mark Phillips queerideas.co.uk • Fundraising Detective fundraisingdetective.com • Beth’s blog bethkanter.org • Future Fundraising Now futurefundraisingnow.com • Jonathan Grapsas flatearthdirect.com/blog • The Penguin Blog bottomlineideas.wordpress.com • Katya’s blog nonprofitmarketingblog.com • Seth’s blog sethgodin.typepad.com
