YOU & Business & SUCCESS YOU & Business & SUCCESS Dr. Joe Capista.
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Transcript of YOU & Business & SUCCESS YOU & Business & SUCCESS Dr. Joe Capista.
Systems Driven
PRODUCTInternal MarketingExternal Marketing
SystemizedCASE
PRESENTATION
SystemizedOFFICE VISIT
YOU & Business & SUCCESSYOU & Business & SUCCESS
INTERNAL MARKETING
What is it?
Who is responsible?
What are you doing?
YOU & Business & SUCCESSYOU & Business & SUCCESS
EXTERNAL MARKETING
What is it?
Branding vs Marketing
Tracking
Should You External Market?
YOU & Business & SUCCESSYOU & Business & SUCCESS
OBJECTIVES of a Systemized Office Visit for an existing and new customer
• Build an above average relationship• Create value or perceived value for treatment • Create an experience• Create “TRUST & CONFIDENCE”
YOU & Business & SUCCESSYOU & Business & SUCCESS
Four Parts Of a Systemized Office VisitWarm-UpPresentation DismissalHand Off
Use DiSC throughout the Office Visit
YOU & Business & SUCCESSYOU & Business & SUCCESS
Sales is Strategic Influence You are influencing someone or
They are influencing you
Once value has been established you have a
responsibility to influence the patient
YOU & Business & SUCCESSYOU & Business & SUCCESS
SALES is NOT manipulation:
The difference between manipulation and influence is Intention
Influence with integrity Always have the other persons
highest good in your mindIt must say I am here to help you
YOU & Business & SUCCESSYOU & Business & SUCCESS
A Case Sales Presentation
DYCO Sales System ATTENTION INTEREST DESIRE ACTION Use DiSC throughout the Sales Presentation
YOU & Business & SUCCESSYOU & Business & SUCCESS
If you are a 5 in a SOV and a 5 in a SCP, 5 + 5=10
If you are a 8 in a SOV and a 5 in a SCP, 8 + 5=16
If you are a 8 in a SOV and a 7 in a SCP, 8 + 7=22
If you are a 9 in a SOV and a 9 in a SCP, 9 + 9=34
This shows the potentiation and synergistic effect of these two skills. You reach a point where 1 + 1 no longer equals 2.
YOU & Business & SUCCESSYOU & Business & SUCCESS
The BASE of the Success
Triangle drives the dollars
spent on the TOP
YOU & Business & SUCCESSYOU & Business & SUCCESS
Be an Expert in your field Develop Sales & Marketing Skills Get help from Experts ( mentors) Control the way you THINK
THINKING controls actions Get BALANCE in your life
YOU & Business & SUCCESSYOU & Business & SUCCESS
Success has very little to do with Skills Success has very little to do with
Intelligence Success comes from your Thoughts-
Feelings-Actions
YOU & Business & SUCCESSYOU & Business & SUCCESS
Thoughts control our Unconscious Mind
Our Unconscious Mind controls our Feelings and our Actions
You must control the thoughts that you put into your unconscious mind
YOU & Business & SUCCESSYOU & Business & SUCCESS
Thoughts - Feelings – Actions
THOUGHTS + Emotion = Feelings
FEELINGS create vibrations Actions
ACTIONS = RESULTS!
YOU & Business & SUCCESSYOU & Business & SUCCESS
Successful people have a common way of Thinking and Acting
Change your Thinking and you will change your Results
You form your Beliefs then your Beliefs form you
Your Total Belief System is made of your Thoughts, Feelings and Actions
YOU & Business & SUCCESSYOU & Business & SUCCESS
You become what you think about most and you ATTRACT what you think about most
Thoughts become things
Think about what you WANT, not what you DON’T WANT---GOALS
YOU & Business & SUCCESSYOU & Business & SUCCESS
Don’t focus on lack and scarcity and what you do not have
Life is meant to be Abundant
Life is not meant to be a Struggle
YOU & Business & SUCCESSYOU & Business & SUCCESS
CONTROL YOUR THINKING Inner Happiness fuels Success Your job is YOU. Unless you fill yourself up first, you
will have nothing to give anybody.
YOU & Business & SUCCESSYOU & Business & SUCCESS
“When you think you are not good enough it is over”
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“Whether a man Believes he can or can’t, he is right” ---- Henry Ford
“Your Beliefs create the fact” ---William James “According to your Beliefs it is done unto
you”---Matthew 9:29 “If you Dream It you can Achieve It”--- Walt Disney
YOU & Business & SUCCESSYOU & Business & SUCCESS
“You become what you think about”--- Earl Nightingale “Get rid of your stinking Thinking” “Get a checkup from the neck up” --- Zig Zigler “The greatest discovery of my generation is
that human beings can alter their lives by altering their attitudes of mind”---William James
YOU & Business & SUCCESSYOU & Business & SUCCESS
All that we are is the result of what we have thought --- Buddha
Whatever the mind of man can conceive, it can achieve --- W. Clement Stone
You create your own universe as you go along --- W. Churchill
All power is within and is therefore under our control --- Robert Collier
YOU & Business & SUCCESSYOU & Business & SUCCESS
Success is Not about $$$$$ $$$$ is a way of keeping score
It is Not Success
Success is not the result of making $$$ Making $$$ is the result of Success
YOU & Business & SUCCESSYOU & Business & SUCCESS
Success is the result of providing
Value & Service
Money measures the amount of Value and Service that you provide
YOU & Business & SUCCESSYOU & Business & SUCCESS
Wealth, when sought after directly will
never be achieved.... It comes as the
byproduct of useful Service and Value ---
Henry Ford
YOU & Business & SUCCESSYOU & Business & SUCCESS
BALANCEBALANCE
FAMILY
WORK
PHYSICAL(EXTERNAL)
SPIRITUAL(INTERNAL)
YOU & Business & SUCCESSYOU & Business & SUCCESS
The things in our lives that we
CANNOT BUY are what is most
valuable
It’s not what you Know, it’s what you Do with what you know that makes a Champion
Ideas and Knowledge are worthless unless acted upon
YOU & Business & SUCCESSYOU & Business & SUCCESS