YOU ANDDUNLOPHIGHPERFORMANCE BUILDINGPRODUCTS

A PROFITABLE PARTNERSHIP FROM START TO FINISH

Tel: 01782 591 120www.dunlop-adhesives.com

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When John Boyd Dunlop created the fi rst commercially viable pneumatic tyre in 1888, little did he know what he had started. Within ten years, his invention had almost entirely replaced solid rubber tyres and the Dunlop brand was born.

Fast-forward 120 years and Dunlop still remains one of the best-known brands in the world. Currently ranked number 130 in the 2011 Superbrands* list, it is associated with many things from tyres to trainers, sports equipment to tile adhesives and all with one quality in common - good performance at a competitive price.

For those that stock the Dunlop Adhesive range of tile adhesives, grouts and fi nishing products this incredible brand awareness delivers major benefi ts. Why? Because people trust brands. People respect brands. People buy brands.

Stocking our range allows you to capitalise on this brand power. It also prevents our range becoming commodities and means they are demanded for their brand qualities and not just driven by price.

Dunlop’s aim is to make it easier to select and use the best products to achieve professional results. We are aimed at the multi skilled tradesman, our range is sold through retailers up and down the country.

*www.superbrands.uk.com

ANSWERS TO ANY NEED

Inside or outside, on walls, on fl oors, for stone, for porcelain... whatever the tile adhesion or grouting requirement, Dunlop has the product to meet your customer’s needs.

In all cases, these products are manufactured under a quality system approved by BSi (the UK’s National Standards Body) whilst many also draw on special patents and advanced manufacturing techniques to offer innovative, value-adding features.

Just one example of this can be found in our anti-mould products, which incorporate Microban® - one of the world’s most effective anti-bacterial agents - to protect against black mould in bathrooms and kitchens. Likewise, some of our adhesives use PorcelBond technology, ultimately allowing them to stick fully vitrifi ed and porcelain tiles to almost any background.

On top of these impressive performance characteristics, our products are also complemented by a number of initiatives that make them easier to use.

The process of product selection and application for instance is simplifi ed by a reverse traffi c light colour coding system which features on all our packaging. Green for ‘go’ signifi es preparation products where all projects begin. Red for ‘stop’ denotes fi nishing products where any job ends. Yellow signifi es adhesion whilst amber is used for grouting.

For extra simplicity, our product names are also self-explanatory. Plus, easy to understand icons give further information such as advice on suitable areas of application.

And as testament to the reliability and performance as well as our rigorous quality control procedures, all Dunlop products now carry a 10-year guarantee.

Microban® is a registered trademark of Microban Products Company.

OUR BRAND,YOUR ADVANTAGE

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Another way Dunlop stands apart is through our commitment to adding value. As part of this, we offer:

In-depth Marketing SupportTo ensure our range isn’t just easy to use but easy to sell, we provide comprehensive marketing support. This includes access to a wide choice of Point-of-Sale materials such as:

• Window and railbanners

• Display boardsand rail banners

This ultimately allows you to create a POS package that suits your outlet whilst ensuring increased impact for our products. Plus, to help you use these items to best effect, we even offer a professional merchandising service.

This entails your needs being individually assessed by our experienced sales and marketing team. From there, our experts can visit your outlet(s) and set out POS materials in a way that will deliver optimum results considering the specifi c selling environment, your customer base and the particular products you stock.

Finally, to ensure maximum awareness of our products and help drive customers to our stockists in the fi rst place, we also invest heavily in marketing. This sees us running regular advertising campaigns in key magazines and newspapers. In addition, we have our own PR agency tasked with keeping the press and the public up to date with new product and business developments. We also hold frequent competitions and giveaways to encourage new customers to try our products.

Recognising the more your staff know about our products the more they can cross-sell, up-sell and add value to your customers, we provide valuable product training.

This includes regular retail training days held at our own purpose-built training centre where, amongst other things, we offer guidance on how to give correct product selection and application advice. We can also conduct in-store training and offer e-learning facilities such as video ‘how-to’ guides which can be downloaded onto a PC or a WAP enabled mobile phone.

With Dunlop, you will also have access to a dedicated helpline manned by experts with a wealth of knowledge in all aspects of tiling and tiling products. These advisors are available to answer all you tiling questions and give advice on the best products to select for each job.

Our E-learning programme with a modular format and ‘save as you go’ capabilities allows you to develop your knowledge of our product range and of likely applications in your own time. At your pace. And from your own place.

Visit dunlop-adhesives.com/elearning

• Display stands• Shelf strips• Grout boards

and swatches

SUPPORTINGOUR STOCKISTS

SPECIALIST TRAININGAND ADVICE

GROUT SELECTOR

SANDSTONE LIGHT GREY GREY CHARCOAL

Flexible Floor &Wall Grout

Tile-on-Wood

Flexible Floor &Wall Grout

Floor & Wall GroutFlexible Floor &

Wall GroutTile-on-Wood

Flexible Floor &Wall Grout

Multi PurposeFix ‘N’ Grout

Anti Mould Grout with

BRILLIANTWHITE WHITE IVORY LIMESTONE

Wall GroutFlexible Floor &

Wall GroutFlexible Wall GroutFloor & Wall Grout

Ready Mixed Grout with

Wall GroutFlexible Wall GroutFloor & Wall Grout

Flexible Floor &Wall Grout

Anti Mould Grout with

Ready Mixed Grout with

Floor & Wall GroutFlexible Floor &

Wall Grout

Note: Whilst every care has been taken to achieve a true colour match, limitations in the printing process may cause some colour variation.

Microban® is a registered trademark of Microban Products Company

Building Adhesives Limited, Longton Road, Trentham, Stoke-on-Trent, ST4 8JB England

Sales Tel: +44 (0) 1782 591160

Fax: +44 (0) 1782 591131Technical Tel: +44 (0) 1782 591120

Fax: +44 (0) 1782 591121

info@building-adhesives.comwww.dunlop-adhesives.com

PRODUCT SELECTORREADY MIXED ADHESIVEKEY GROUTPOWDER ADHESIVE

NON-SLIP WALL TILE ADHESIVE

WATERPROOF WALL TILE ADHESIVE

MULTI-PURPOSE FIX ‘N’ GROUT

TILE-ON-WOOD

FLOOR & WALL TILE ADHESIVE

FLOOR & WALL PLUS TILE ADHESIVE

RAPIDSET FLOOR &

WALL TILE ADHESIVE

LARGE FORMAT & NATURAL

STONE ADHESIVE

SET FAST PLUS FLOOR & WALL TILE ADHESIVE

2-PART RAPIDSET FLEX

WALLGROUT

FLOOR & WALLGROUT

FLEXIBLE WALL GROUT

FLEXIBLE FLOOR & WALL

GROUT

ANTI-MOULD GROUT WITH MICROBAN®

READY MIXED GROUT WITH MICROBAN®

www.dunlop-adhesives.com Helpline Tel: 01782 591 120

EN CLASSIFICATION D1T D2TE D2T C1T C2TE C1F C2F C2FT C1FS2 CG1 CG2WA CG1 CG2WA CG2WA

COLOUR OFF-WHITE OFF-WHITE BRILLIANT WHITE GREYSANDSTONE

GREYWHITE

GREYWHITE

GREY GREYWHITE

GREYWHITE

GREY WHITEIVORY

WHITEIVORY

GREYLIMESTONE

IVORYWHITE

WHITE / IVORYGREY / LIMESTONE

CHARCOALLIGHT GREYSANDSTONE

IVORYBRILLIANT WHITE

WHITEIVORY

SITUATION

WALL

FLOOR

INTERIOR, DRY

DOMESTIC SHOWER

POWER SHOWER

SWIMMING POOLS

EXTERIOR

UNDERFLOOR HEATING

BACKGROUND

FIBRE CEMENT BOARD

BLOCKWORK

BRICK / CONCRETE

RENDERING

SCREED

EXISTING GLAZED TILES

MASTIC ASPHALT (FLOORING GRADE)

PAINTED WALLS

PLASTER

PLASTERBOARD

T & G FLOORBOARDS

PLYWOOD OVERLAY

PLYWOOD

VINYL TILES

TILE TYPE

POROUS BODIED GLAZED WALL

SUITABLE

SUITABLE IF USED WITH FLEXIBLE ADDITIVE

SUITABLE IF USED IN DRY CONDITIONS

SUITABLE IF USED WITH SBR UNIVERSAL BONDING AGENT

SEEK FURTHER ADVICE WITH DUNLOP TECHNICAL DEPARTMENT WHEN FIXING TO HEATED FLOORS

D1T

OFF-WHITE

D2T

BRILLIANT WHITE

C1T

GREYWHITE

C1F

GREY

C2FT

GREYWHITE

CG1

WHITEIVORY

CG1

GREYLIMESTONE

IVORYWHITE

CG2WA

IVORYBRILLIANT WHITE

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At Dunlop, we believe it’s only natural to complement the quality of our products, with an equally high level of service. It is our aim to offer you nothing short of the complete package.

To this end, we offer short lead times on orders and can normally deliver the products you require within 4 days of you ordering them. We also have a minimum order quantity of just one tonne, whilst carriage is free of charge.

In addition, our position as a division of Building Adhesives Limited - who own the license to the Dunlop name - allows us to offer you the best of both worlds. We have access to the backing, resources and expertise of one of the most respected tile adhesive manufacturers on the market with over 40 years’ experience, yet are still of a size where we can provide retailers with a highly personalised, highly focused service.

With us, you are never just a number.

To sum up, there’s not one reason why Dunlop is a better choice of supplier for your tile adhesives, grouts and fi nishing products - there are several.

When you work with us, you will reap the benefi ts of:

• A clear market focus • Extensive Point-of-Sale packages• Professional merchandising• Marketing support• A complete range of easy to choose, easy to use products • Superior service and support• The power of the Dunlop brand• Digital presence, mobile website and new app

BETTER PRODUCTSBETTER SERVICE

ONE BRANDMANY BENEFITS

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GET INTOUCHWITH US

CONTACT

Building Adhesives LimitedLongton RoadTrenthamStoke on TrentST4 8JBEngland

Sales Dept. Tel: 01782 591 160Sales Dept. Fax: 01782 591 131Helpline Tel: 01782 591 120 Helpline Fax: 01782 591 121

Unit 622 Phase III North West Business Park BallycoolinDublin 15Ireland

Tel: 00353 1 880 9210Fax: 00353 1 880 9211

www.dunlop-adhesives.com

@DunlopAdhesives

Dunlop Adhesives

Dunlop Adhesives

SOCIAL MEDIA

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