You 2.0 How to Manage & Enhance Influence Through Social Media Marketing
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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington Co-author, Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job
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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington Co-author, Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. Power shift from company to consumer. Then. Now. The World Has Completely Changed. - PowerPoint PPT Presentation
Transcript of You 2.0 How to Manage & Enhance Influence Through Social Media Marketing
You 2.0How to Manage & Enhance Influence Through Social Media
Marketing
Emily BenningtonCo-author, Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job
Power shift from company to consumer
Then
Now
The World Has Completely Changed
Individuals have a greater impact
Individuals can make things happen faster
Individuals have a LOT more freedom
Social media is NOT a fad! If used properly it’s an extremely powerful business tool.
What is Social Media?
Why Should You Care?
45% of employers reported that they use web searches and social networking sites to screen potential employees.
from 22% in 2008. (Career Builder Survey, 2009)
You need to build a personal brand and you do it with these tools!
There are SIX jobseekers right now for every one job available.
(CAREEREALISM, 2009)
You 2.0 Scope of WorkPlease note the following lists assignments due on the session date.
Session 1: January 15th
Session 2: January 22 Me 2.0 Part I SWOT analysis on a public figurePersonal Brand checklist
Session 3: January 29th
Me 2.0 Part IIPersonal branding survey
Session 4: February 5th
Me 2.0 Part IIIVision Board
Session 5: February 12th
Reading assignment Blog post Personal brand assessment
Session 6: February 19th
Reading assignment Blog post
Session 7: February 26th
Reading assignment Facebook Blog post Session 8: March 5th
Reading assignment (10) Twitter posts Blog post
Session 9: March 12th
Reading assignment (10) Twitter posts 100% complete LinkedIn profile
Session 10: March 19th
Reading assignment Nonprofit social media strategies (presentation)
Session 11: March 26th
Reading assignment Blog post
Session 12: April 2nd
Reading assignmentFacebook Fan Page updates Blog post Session 13: April 9th
Reading assignment Video resume
Quizzes? Yes!
Consider yourself warned.
Your Personal Branding Toolkit
Brand Definition
Blogging
Google Presence
Start at the Beginning
You are here
You
You 2.0
$25,000 $50,000
What is YOUR Brand?Your personal brand is made up of two things:
How you see yourself How others see you
(self-impression) (perception)
Components of Your Brand?
What you do How you lookWhat you say
How you say it How you carry yourselfYour area of expertise
How you promote yourself
Examples
What Happened?
SWOT Analysis – Tiger Woods Strengths Weaknesses
Threats Opportunities
Homework Read Me 2.0 Part I (Continue thinking about
your personal brand) SWOT analysis on a public figureCreate LinkedIn & Twitter accounts Email me your link / handle
Contact MeEmail
Office HourEvery Tuesday 12:30pm – 1:30pm
GSB Room 201
Phone(304) 553-6959
