Yoshimura Sponsorship Opportunities

SPONSORSHIP OPPORTUNITIES

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

Racing sponsorship, correctly packaged and orchestrated can be one of the most impactful tools available today. Team Yoshimura/Suzuki Racing is pleased to offer three premier teams in one sponsorship package.

Well coordinated efforts have consistently demonstrated market share gains far exceeding what one might expect from a misconception that racing sponsorship yields nothing more than a high speed billboard.

One example of this comes from Norton Industries*. According to

Charles Baron, Racing Coordinator for his company:

“Norton chose the racing theme because racing is aggressive, competitive, pioneering, responsive, tough, and efficient... projecting the same qualities that describe Norton. The promotion of our racing sponsorship is an excellent way to portray this image to Norton customers. It is also a means of capturing the attention of key industrial buying influences throughout the country.”

With the general public’s interest in racing increasing with every season, Team Yoshimura/Suzuki Racing feels that a competitive team will provide sponsors with high value media material, a broad range of corporate exposure and other corporate benefits.

This quote by renowned car team owner, Roger Penske, brings this corporate interest more sharply into focus**:

“In racing, as in business, those who cover their bases and plan for success are usually the same ones who achieve it. We use our racing program as a tool for building our business. Racing is a key element in our intra-company morale and employee entertainment. Equally important, it provides us with an opportunity to entertain prospective customers.”

*Norton Industries Inc. is a leading manufacturer of adhesives products.

** The Robb Report, November 2002

RACING SPONSORSHIPS

“It used to be that America’s business was conducted on the golf course, nowadays it’s at the race track!”

2The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

Yoshimura Racing LLC, is a California-based corporation involved in the over one hundred year old sport of Motorcycle Racing.

Yoshimura has been in business over 55 years and entered seriously into the highly visible world of American AMA Motorcycle competition over thirty years ago. Yoshimura has enjoyed a great relationship with American Suzuki Motor Corporation that has seen racing and winning in all categories of motorcycle and ATV racing.

Yoshimura has also been managing various racing efforts for American Suzuki for a very long time. Our team has won many titles since its inception and is – without doubt – THE premier team in Road Racing, ATV, and one of the elite teams in the Supercross/Motocross racing category. In fact, Yoshimura helped define the sport of Superbike Racing, the premier class of motorcycle racing in the United States; and re-defined Professional ATV racing as well.

Yoshimura is an iconic name in Powersports both in the United States- but also around the world.

Through the imagery and legend of Yoshimura, we are able to deliver not only the at venue general audience, television audience, and world press; but also the weight of American Suzuki advertising and collateral. In addition, our racing efforts offer up access to the 1200 Suzuki Dealerships across the country. 91% of Suzuki dealerships are multi-line which means virtually every major motorcycle/ATV in the United States can be directly reached by Team Yoshimura/Suzuki program partners.

Yoshimura brings a heavy bat to this game. Arguably the name “Yoshimura“ is the most heavily branded name in the

Powersports Industry.

WHAT IS YOSHIMURA?

Arguably the name “Yoshimura“ is the most heavily branded name in the Powersports Industry.


POWERSPORTS, WHAT IS IT?

You have all seen these events on television and playing to major crowds in major sports stadiums and venues across the country. Brightly colored motorcycles racing at speed, jumping through the air – rounding corners at Daytona at incredible speed, and charging into the first turn in a rush of plastic, aluminum, and carbon fiber. Powersports is loosely defined as non-automotive terrestrial motorized racing, or – the really exciting sports that you can’t stop watching.

Individually these are the most exciting sports on planet earth today. Collectively, these four elements are what every 12-35 year old in the United States lives and breathes. Yoshimura is in the unique position of running elite teams in all three categories of Powersports and Yoshimura is equally in a unique position to offer some real value and bang for the buck by offering up an all-encompassing “Umbrella” program. Program Partners can hop on board individually or can realize tremendous savings by getting involved in all three categories. The choice is yours.

Simply stated – Powersports is the key to a huge demographic of active buyers!

AMA Supercross/Motocross AMA Pro Road Racing AMA Pro ATV Nationals

The main caTegories


THE SPORT - SUPERCROSS/MOTOCROSS

Supercross is racing inside closed stadiums on a smaller track comprised of multiple jumps, rough “Whoop” sections, and switch-back 180 degree corners. Outdoor Motocross is made up of natural terrain tracks with much higher speeds (70mph plus). Outdoor Motocross tracks usually feature many jumps, elevation changes, and high speed rough straight-a-ways.

America loves Supercross. In the tight confines of the stadium, the racing machines reach speeds of up to seventy miles per hour, and jump obstacles of over 100 feet! This spectacular sport has grown from the early seventies inauguration, to the sell out, multi-million dollar extravaganza it is today.

The races themselves consist of a series of qualifying heat races that cull the field down to only the top competitors. These top racers engage in a final “Main Event” at the end of the night.

There are two categories of racing machine in Supercross based on the class of bike. They are “Supercross” and “Supercross Lites”. The Supercross class is made up of the larger 450cc machines while the Supercross Lites is 250cc machines.

What comes between the racer and victory isn’t just the other competitors though, there is also the track itself. Tons of dirt are trucked into the stadiums and diabolical tracks are constructed featuring sections so difficult to traverse

they seem impossible. In fact many of the obstacles can’t be walked...they have to be ridden at speed...not for the feint of heart.

By far the most popular obstacles are the jumps. Double, triple, and even quad jumps, pitch riders into the night air in a most spectacular fashion. The fans let out an audible gasp as the athletes soar. There are lots of spills and definitely a lot of thrills, but statistically, this is one of the safest of all motorsports.

When the stadium series winds down the Outdoor National Championship series starts up. Also know

as the “Nationals” this series features racing over natural terrain outdoor racetracks.

The Nationals are truly a test between man and machine. Brutally fast, rough and usually hot; the Nationals separate the men from the boys. These events are also televised on Speed Channel and although the VPH numbers aren’t up there with Supercross, they still hammer out a ton of exposure.

The Nationals format is a little bit different from Supercross. The two classes, feature two races each per day. These races are called “motos”. The lowest aggregate score of the combined motos wins. First place yields one point, second two points, so it is a pretty simple formula.

Between Supercross and Motocross, the season runs the better part of the year. The exposure is non-stop as is the action.

The racers themselves are mostly 18-30 years old, superbly conditioned athletes. In fact stadium motorcycle racers have been the focus of much study by sports medicine researchers. The incredible pounding, combined with the aerobic fitness required, create racers of impressive physical characteristics.

The sanctioning body or “rules makers and enforcers in this category is AMA Pro Racing. AMA Pro Racing is the leading sanctioning body for motorcycle sport racing in the United States.

The weight of some rather large corporations involvement also keeps the sport healthy and attractive. Chevy Trucks, Rockstar, Sobe’s, Monster Energy Drinks, Samsung, T-Mobile, Red Bull, these are just a few of the corporations involved in this sport. A wide range of corporate sponsors are found on the machines and transporters. Yamaha, Suzuki, Honda, and Kawasaki all field factory teams.

This spectacular sport has grown from the early seventies inauguration, to the sell out, multi-million dollar extravaganza it is today.


RAciNg BiogRAPhy Dungey initially got into racing because his dad, Troy, raced as an amateur and instilled his passion for the sport into his sons. His rise to the pro ranks in the summer of 2006 surprised some, but Ryan Dungey’s performance since turning pro has validated the decision to move him up. Dungey begins his fourth year with the Rockstar Makita Suzuki Factory Racing team in 2010. His outlook has moved from awe at the opportunity to expectations of championships. The 20-year-old racer from Minnesota has become one of the most talked about racers in both Supercross and Motocross competition.

RAciNg iNfo Dungey is considered by many in the motocross industry to be at the top of the next crop of talented riders, so it was no surprise that Ryan was named AMA Rookie of the Year for Supercross/Motocross in 2007. He went straight from the amateur ranks to the factory Suzuki rig. He is only the second rider from his home state of Minnesota to ever win a major AMA National Championship (the late Donny Schmidt is the other).

“The 2009 season was a great one for me,” said Dungey. “I had a great time.” Dungey was crowned AMA West Coast SX Lites Champion as well as AMA 250 Motocross Champion. Dungey also placed first in the MX1/Open class at the Motocross of Nations in Italy, and helped Team USA place first in the event. For 2010, Dungey will move up to race the Suzuki RM-Z450 in the AMA Supercross series, as well as the AMA Outdoor Nationals in the summer session.

AccoMPliShMeNTS

2010 AMA Supercross Champion

2009 AMA Supercross Lites West Champion

2009 AMA 250 Class Motocross Champion

2009 Motocross of Nations MX1/Open class first-place finish

2008 Entered two races in the premier Supercross Class, and earned one second-place finish

2008 Second place overall in the Motocross Lites class, with three wins and five second-place finishes

2008 Second place overall with three series wins in the Supercross Lites West Coast Series

2007 Fifth overall with four wins and one additional podium, AMA Supercross Lites East

2007 Fifth overall with four podiums and two top-five finishes, AMA Motocross Lites

2007 Awarded AMA Rookie of the Year for Supercross/Motocross

2006 Seventh overall, the Makita Suzuki RM-Z250 (8-8 moto finish) in professional debut at Millville MX

2006 Second place on the Makita Suzuki RM-Z250, Amp’d Mobile World Supercross GP at Vancouver, B.C., Canada

2006 Won the Lites main event on the Makita Suzuki RM-Z250 in the Saturday night program at the Fresno BooKoo Arenacross

Ryan Dungey was born on December 4, 1989. His hometown is Belle Plaine, Minnesota, although these days he lives in Tallahassee, Florida, so he can take advantage of good weather for testing and train with 15-time AMA Champion Ricky Carmichael.

Personal info: Height: 5’10” - Weight: 148

RYAN DUNGEYAMA SuPeRcRoSS ANd AMA MoTocRoSS #5 RockSTAR MAkiTA Suzuki RM-z450


RAciNg BiogRAPhy Moss started riding at the age of three and racing at the age of four in Nowra (NSW), and since then has climbed toward the top level of the sport. Moss was a regular front-runner in New South Wales competition, finishing third in the 1995 State titles before taking the crown the following year. He added further state titles to his resume in 1997 and 1999, before tasting National success in 2000 in the 85cc ranks, cementing himself as a future star of the sport. Throughout his racing career, Moss attracted attention with solid results and a talent for racing.

RAciNg iNfo In the lead-up to his 2008 Pro Lites championship campaigns, Moss won the Stroke Supercross Summer Nationals and the Stadium Motocross Series aboard a Suzuki.

In seven rounds, Moss recorded three wins and three seconds, enough to claim the championship at the penultimate round. Moss’ Australasian Supercross Championship resulted in an invitation to the 26th annual Dortmund Supercross. Moss had the pace to match it with the Europeans taking out the first race of the SX1 Class. A DNF in race two and ninth is race three resulted in fifth place overall. In 2009, Moss, one of the fastest stars of the Australian off-road racing scene, spearheaded Team Shift Motul Suzuki’s Pro Lites campaign and took the Australian Pro Lites Championship as well as the Australasian Pro Lites Championship.

AccoMPliShMeNTS:

2009 Australian National Motocross Pro Lites Champion

2009 Australasian Supercross Pro Lites Champion

2008 Austalian Pro Lites Super X Champion

Matt Moss was born June 1, 1988, in Sussex Inlet and now lives in N.S.W, Australia, and he likes to surf, ride BMX, and wake board in his spare time.

RYAN DUNGEYAMA SuPeRcRoSS ANd AMA MoTocRoSS #5 RockSTAR MAkiTA Suzuki RM-z450

712

MATT MOSSAMA SuPeRcRoSS #712 Suzuki RM-z450


RAciNg BiogRAPhy Stroupe is the proud owner of a stellar amateur track record, racking up over 30 amateur motocross national titles before turning pro, including four National Championships at Loretta Lynn’s. In 2006 he took a total of eleven amateur championships (including four championships at the Lake Whitney Spring National, four championships at the GNC Final, and two championships at the NMA World Mini GP in Las Vegas). In 2007 there was more of the same, including two more championships at the GNC Finals at Oak Hill, and another championship at the NMA World Mini GP.

RAciNg iNfo Stroupe raced in the AMA Supercross Lites West Region Series in 2008, earning a win at Houston, Texas, and took two additional podium finishes. He raced a limited AMA Motocross Lites Championship, but won the San Bernardino, California, race and earned a podium finish at the Wortham, Texas round. In 2009, Stroupe competed in the Supercross Lites East Series, finishing a very strong second overall. In 2010 he hopes to clinch the title in the series.

AccoMPliShMeNTS

2009 Finished second overall in the Supercross Lites East Region Series

2008 Finished third overall in the Supercross Lites West Region Series

2007 Raced a limited AMA Motocross Lites Championship season, but earned a fourth-place overall finish at Delmont, Pennsylvania

2006 Won 11 amateur championships

Austin Stroupe was born on December 19, 1990 and lives in Lincolnton, North Carolina. He likes to spend his free time playing golf or mountain biking on the local trails to keep him in race shape.

Personal info: Height: 5’8” - Weight: 152

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AUSTIN STROUPEAMA SuPeRcRoSS liTeS eAST ANd AMA MoTocRoSS liTeS #45 RockSTAR MAkiTA Suzuki RM-z250


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2010 SCHEDUlE - AMA SUPERCROSS

RouNd 1January 9Angel StadiumAnaheim CA

RouNd 2January 16Chase FieldPhoenix AZ

RouNd 3January 23Angel StadiumAnaheim CA

RouNd 4January 30AT&T ParkSan Francisco CA

RouNd 5February 6Qualcomm StadiumSan Diego CA

RouNd 6February 13Angel StadiumAnaheim CA

RouNd 7February 20Lucas Oil StadiumIndianapolis IN

RouNd 8February 27Georgia DomeAtlanta GA

RouNd 9March 6Daytona International SpeedwayDaytona FL

RouNd 10March 13Rogers CentreToronto, ON, CAN

RouNd 11March 20Cowboy StadiumArlington TX

RouNd 12March 27Jacksonville Municipal StadiumJacksonville FL

RouNd 13April 10Reliant StadiumHouston TX

RouNd 14April 17Edward Jones DomeSt. Louis MO

RouNd 15April 24Quest FieldSeattle WA

RouNd 16May 1Rice-EcclesSalt Lake City UT

RouNd 17May 8Sam Boyd StadiumLas Vegas NV


SeRieS SPoNSoRMonster Energy Drink

feATuReThor • Parts Unlimited • Toyota Trucks

ASSociATeAlpinestars • Dunlop • Ogio • Jagermeister • Rockstar Energy Drink • FMF • EBC Brakes • MasterCraft • U.S. Air Force • Makita • Scott • Acerbis

PRo TeAMSMonster Energy Kawasaki • Rockstar Makita Suzuki • San Manuel Band of Mission Indians Yamaha Team Yamaha • Honda Red Bull Racing • Atomic Racing/Cernic’s Kawasaki Spike Hardcore Energy/Toyota/Yamaha Team • Star Racing Yamaha • Geico Powersports Honda Monster Energy/Pro Circuit Kawasaki • Rockstar Canidae Suzuki• Jagermeister KTM DNA Energy/BTO Sports/BBMX • Brawndo/Solitaire Honda • Suzuki City • MotoConcepts/RXR Honda • Hart & Huntington Honda • Team Riley Racing • TM Racing

PRiNT MediARacer X • Motocross Action • Transworld Motocross • Dirt Rider • Cycle News • Local Print Media

WeBSiTeSwww.supercrossonline.com • www.supercross.com • www.vitalmx.com www.motorcycle-usa.com www.racerxonline.com • http://motocross.transworld.net • www.dirtrider.com www.cyclenews.com

SuPeRcRoSS/MoTocRoSS TeleViSioNAMA Supercross Racing is covered on television by both CBS and the SPEED Channel in High Definition. In 2009 there were a total of 37-plus hours of original Supercross programming including preview shows, live action, same weekend and repeat airings.

“Partnering with CBS Sports and SPEED once again gives Supercross strong network and cable coverage to new and existing Monster Energy® Supercross fans. CBS Sports kicked off the year off with its annual Monster Energy® Supercross preview show that foreshadowed what could be one of the greatest seasons ever. Eight more hours of network coverage on CBS Sports will follow. SPEED will dedicate original and repeat airings of the AMA Supercross class and the AMA Supercross Lites class. Additionally, 2009 will be the first year that AMA Supercross Lites class racing will be next-day aired.” –Todd Jendro, senior director of supercross, Feld Motor Sports, Inc.

“We are looking forward to another season of Supercross with our new partners at Feld Motor Sports “Our new long-term deal will ensure the continuing process of developing exciting and innovative coverage of some of the network’s most popular motorcycle racing.”– Rick Miner, SPEED SVP of Production & Network Operations.

SPEED is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED.

STRATEGIC PARTNERS – SUPERCROSS


SouRcE: MoNSTER ENERgY SuPERcRoSS

Media Buy Recap…

Men 18-34 Men 18-49 Men 18-34 Men 18-49* Anaheim I - - - - - - - -Phoenix 2,365 $153,519.00 955.0 1176.7 1,999 $566,091.00 3156.3 2410.3* Anaheim II - - - - - - - -Houston 1,468 $417,338.00 1365.7 1386.1 600 $140,000.00 1002.0 864.0San Francisco 3,262 $332,845.00 523.3 518.2 233 $33,875.00 149.3 114.5* Anaheim III 18,645 $1,004,914.00 18556.6 18538.9 1,043 $369,985.00 804.0 787.8San Diego 1,600 $193,980.00 915.6 903.7 1,833 $207,450.00 1530.8 1194.2Atlanta 1,009 $293,836.00 1486.0 1504.4 1,921 $350,955.00 1425.8 1335.2Indianapolis 1,070 $222,500.00 1558.6 1720.5 1,324 $56,818.00 914.0 791.7New Orleans 1,484 $252,670.00 1545.2 1802.5 1,266 $104,400.00 1241.2 1277.4St. Louis 1,764 $369,595.00 1141.0 1110.0 767 $110,096.00 844.8 861.1Toronto 523 $291,089.00 240.3 244.2 411 $89,068.00 433.1 380.6Jacksonville 3311 $295,102.00 2641.5 2674.46 3913 $220,942.00 2477.4 2719.2Seattle 1,475 $164,809.00 862.0 836.0 1,092 $157,535.00 967.8 903.6Salt Lake City 1,002 $110,527.00 933.2 947.2 1,548 $94,782.00 824.4 731.2Las Vegas 1,509 $131,860.00 1278.1 1315.5 1,537 $118,915.00 1065.9 1024.8

Media Type # of Spots Media Value Men 18-34 Men 18-49Television 40,487 $4,234,584 34002.1 34678.4Radio 19,487 $2,620,912 16836.8 15395.6TOTALS 59,974 $6,855,496 50,838.9 50,074.0

* Media for all three Anaheims purchased together

GRP's

GRP'sTelevision Radio

# of Spots Media Value GRP's # of Spots Media Value

MEDIA BUY RECAP



Total Pit Attendance 225,628

Average Pit Attendance 19,046

Total Live Event attendance 739,585

Average Live Event attendance 47,033

Total Number of CBS Broadcasts 9

Average CBS Rating 0.73

Total Number of Households per CBS Broadcast 7,141,000

Average Number of Householdsper CBS Broadcast 793,444

Total Number of Speed Broadcasts 80

Average Speed Rating 0.11

Total Numebr of Households per Speed Broadcast 7,434,000

Average Number of Households per Speed Broadcast 92,925

Total Number of Marketing Materials Produced -

Total Number os SX Ads with in Industry publications 25

Total Number of Television and Radio Spots Purchased 59,974

Total Media Value of Television and Radio Spots 6,855,496

Total Number of Television Spots Purchased 40,487

Total Media Value of Television Spots 4,234,584

Total Number of Radio Spots Purchased 19,487

Total Media Value of Radio Spots 2,620,912

2010 FAST FACTS


2009 Event and Pit Party Attendance…

DATE CITY VENUE 2009 ATTENDANCE PIT PARTY ATTENDANCE

Jan. 3, 2009 Anaheim, CA Angel Stadium 42,309 21,980Jan. 10, 2009 Phoenix, AZ Chase Field 46,566 11,786Jan. 17, 2009 Anaheim, CA Angel Stadium 43,009 15,530Jan. 24, 2009 Houston, TX Reliant Stadium 48,277 14,174Jan. 31, 2009 San Francisco, CA AT&T Park 39,414 13,787Feb. 7, 2009 Anaheim, CA Angel Stadium 43,812 17,621Feb. 14, 2009 San Diego, CA Qualcomm Stadium 54,343 18,123Feb. 21, 2009 Atlanta, GA Georgia Dome 68,977 22,869Feb. 28, 2009 Indianapolis, IN Lucas Oil Stadium 61,538 CLOSEDMar. 14, 2009 New Orleans, LA Super Dome 36,754 CLOSEDMar. 21, 2009 St. Louis, MO Edward Jones Arena 55,815 25,039Mar. 28, 2009 Toronto, ON Rogers Centre 36,984 CLOSEDApr. 4, 2009 Jacksonville, FL Alltel Stadium 31,653 10,484Apr. 18, 2009 Seattle, WA Qwest Field 50,016 24,093Apr. 25, 2009 Salt Lake City, UT Rice-Eccles Stadium 40,612 14,621May 2, 2009 Las Vegas, NV Sam Boyd Stadium 39,506 15,521

Totals 739,585 225,628Averages 46,289 17,356

2009 AMA MONSTER ENERGY SUPERCROSS SERIES ATTENDANCE

2009 EvENT AND PIT PARTY ATTENDANCE



SUPERCROSS MARkET lOCATIONS


3


TORONTO, ON

SEATTLE, WA

SANFRANCISCO, CA

ANAHEIM, CA

SAN DIEGO, CA

SALT LAKE CITY, UT

LAS VEGAS, NV

INDIANAPOLIS, IN

ST. LOUIS, MO

ATLANTA, GA

JACKSONVILLE, FLNEW ORLEANS, LA

HOUSTON, TX

PHOENIX, AZ

WEST COAST MARKETS EAST COAST MARKETS

Anaheim, CA - I, II, III Houston, TX

Phoenix, AZ Atlanta, GA

San Francisco, CA Indianapolis, IN

San Diego, CA Toronto, ON

Seattle, WA St. Louis, MO

Salt Lake City, UT New Orleans, LA

Las Vegas, NV Jacksonville, FL


CBS Television Entitlements…Class Day Air Date Channel City Time Episode Hsld Ave. Rtgs.

Sat. 12/27/2008 CBS Preview Show 3pm ET Original 512,000 0.5SX Sun. 1/18/2009 CBS Anaheim (II) 12pm ET Original 1,172,000 1SX Sun. 1/25/2009 CBS Houston 12pm ET Original 958,000 0.8SX Sun. 2/1/2009 CBS San Francisco 2pm ET Original 625,000 0.6SX Sun. 2/15/2009 CBS San Diego 12pm ET Original 847,000 0.8SX Sun. 3/29/2009 CBS Toronto 12pm ET Original 915,000 1SX Sun. 4/19/2009 CBS Seattle 2pm ET Original 670,000 0.6SX Sun. 4/26/2009 CBS Salt Lake City 12pm ET Original 805,000 0.7SX Sun. 5/3/2009 CBS Wrap Up 1pm ET Original 637,000 0.6

7,141,000 0.73

CBS TElEvISION ENTITlEMENTS



Speed Television Entitlements…

Class Day Air Date Channel City Time Episode Hsld Ave. Rtgs.Sat. 1/3/2009 Speed Anaheim - LIVE 10pm ET Original 220,000 0.3

Lites Sun. 1/4/2009 Speed Anaheim (I) 5pm ET Original 143,000 0.19SX Sun. 1/4/2009 Speed Anaheim (I) 6pm ET Original 155,000 0.21SX Tues. 1/6/2009 Speed Anaheim (I) 12pm ET Repeat 58,000 0.08

Lites Tues. 1/6/2009 Speed Anaheim (I) 1pm ET Repeat 102,000 0.14Lites Sun. 1/11/2009 Speed Phoenix 5pm ET Original 108,000 0.15SX Sun. 1/11/2009 Speed Phoenix 6pm ET Original 185,000 0.25SX Tues. 1/13/2009 Speed Phoenix 12pm ET Repeat 17,000 0.02

Lites Tues. 1/13/2009 Speed Phoenix 1pm ET Repeat 29,000 0.04Lites Sun. 1/18/2009 Speed Anaheim (II) 6pm ET Original 192,000 0.26Lites Tues. 1/20/2009 Speed Phoenix 12pm ET Repeat 20,000 0.03Lites Tues. 1/20/2009 Speed Anaheim (II) 1pm ET Repeat 47,000 0.06SX Fri. 1/23/2009 Speed Anaheim (II) 12pm ET Original 100,000 0.14

Lites Sun. 1/25/2009 Speed Houston 6pm ET Original 218,000 0.3SX Tues. 1/27/2009 Speed Anaheim (II) 12pm ET Repeat 47,000 0.06

Lites Tues. 1/27/2009 Speed Houston 1pm ET Repeat 67,000 0.09Lites Thurs. 1/29/2009 Speed Houston 4am ET Repeat 28,000 0.04SX Fri. 1/30/2009 Speed Houston 12pm ET Original 48,000 0.07

Lites Sun. 2/1/2009 Speed San Francisco 12pm ET Original 177,000 0.24SX Tues. 2/3/2009 Speed Houston 12pm ET Repeat 42,000 0.06

Lites Tues. 2/3/2009 Speed San Francisco 1pm ET Repeat 78,000 0.11SX Tues. 2/4/2009 Speed Houston 3am ET Repeat 50,000 0.07

Lites Wed. 2/4/2009 Speed San Francisco 4am ET Repeat 46,000 0.06SX Fri. 2/6/2009 Speed San Francisco 12pm ET Original 60,000 0.08SX Sun. 2/8/2009 Speed Anaheim (III) 2:30pm Original 133,000 0.18

Lites Sun. 2/8/2009 Speed Anaheim (III) 3:30pm Original 137,000 0.19SX Tues. 2/10/2009 Speed San Francisco 12pm ET Repeat 55,000 0.07SX Tues. 2/10/2009 Speed Anaheim (III) 1pm ET Repeat 59,000 0.08SX Wed. 2/11/2009 Speed San Francisco 3am ET Repeat 36,000 0.05

Lites Sun. 2/15/2009 Speed San Diego 6pm ET Original 121,000 0.17Lites Tues. 2/17/2009 Speed Anaheim (III) 12pm ET Repeat 34,000 0.05Lites Tues. 2/17/2009 Speed San Diego 1pm ET Repeat 48,000 0.06Lites Wed. 2/18/2009 Speed Anaheim (III) 3am ET Repeat 40,000 0.05Lites Wed. 2/18/2009 Speed San Diego 4am ET Repeat 19,000 0.03SX Sat. 2/21/2009 Speed San Diego 2am ET Original 137,000 0.19

Sat. 2/21/2009 Speed Atlanta - LIVE 7:30pm ET Original 315,000 0.43SX Sun. 2/22/2009 Speed Atlanta 12pm ET Original 224,000 0.31

Lites Sun. 2/22/2009 Speed Atlanta 1pm ET Original 290,000 0.4SX Tues. 2/24/2009 Speed San Diego 12pm ET Repeat 44,000 0.06SX Tues. 2/24/2009 Speed Atlanta 1pm ET Repeat 56,000 0.08

Lites Tues. 2/24/2009 Speed Atlanta 2pm ET Repeat 35,000 0.05SX Wed. 2/25/2009 Speed San Diego 3am ET Repeat 9,000 0.01


SPEED TElEvISON ENTITlEMENTS


SX Tues. 2/24/2009 Speed Atlanta 1pm ET Repeat 56,000 0.08Lites Tues. 2/24/2009 Speed Atlanta 2pm ET Repeat 35,000 0.05SX Wed. 2/25/2009 Speed San Diego 3am ET Repeat 9,000 0.01SX Wed. 2/25/2009 Speed Atlanta 4am ET Repeat 9,000 0.01

Lites Thurs. 2/26/2009 Speed Atlanta 3am ET Repeat 84,000 0.11Lites Sun. 3/1/2009 Speed Indianapolis 5pm ET Original 116,000 0.16SX Sun. 3/1/2009 Speed Indianapolis 6pm ET Original 147,000 0.2SX Wed. 3/4/2009 Speed Indianapolis 2pm ET Repeat 74,000 0.1SX Thurs. 3/5/2009 Speed Indianapolis 3am ET Repeat 35,000 0.05

Lites Thurs. 3/5/2009 Speed Indianapolis 4am ET Repeat 46,000 0.06Lites Sun. 3/15/2009 Speed New Orleans 5pm ET Original 174,000 0.24SX Sun. 3/15/2009 Speed New Orleans 6pm ET Original 203,000 0.28SX Wed. 3/18/2009 Speed New Orleans 3am ET Repeat 14,000 0.02

Lites Wed. 3/18/2009 Speed New Orleans 4am ET Repeat 24,000 0.03Lites Wed. 3/18/2009 Speed New Orleans 1pm ET Repeat 42,000 0.06SX Wed. 3/18/2009 Speed New Orleans 2pm ET Repeat 60,000 0.08

Lites Sun. 3/22/2009 Speed St. Louis 5pm ET Original 133,000 0.18SX Sun. 3/22/2009 Speed St. Louis 6pm ET Original 228,000 0.31

Lites Tues. 3/24/2009 Speed St. Louis 1pm ET Repeat 43,000 0.06SX Tues. 3/24/2009 Speed St. Louis 2pm ET Repeat 84,000 0.12SX Wed. 3/25/2009 Speed St. Louis 3am ET Repeat 36,000 0.05

Lites Wed. 3/25/2009 Speed St. Louis 4am ET Repeat 23,000 0.03Lites Sun. 3/29/2009 Speed Toronto 3pm ET Original 155,000 0.21Lites Tues. 3/31/2009 Speed Toronto 12pm ET Repeat 34,000 0.05Lites Wed. 4/1/2009 Speed Toronto 3am ET Repeat 44,000 0.06Lites Sun. 4/5/2009 Speed Jacksonville 5pm ET Original 106,000 0.14SX Sun. 4/5/2009 Speed Jacksonville 6pm ET Original 171,000 0.23

Lites Wed. 4/7/2009 Speed Jacksonville 4am ET Repeat 18,000 0.02SX Tues. 4/14/2009 Speed Jacksonville 12pm ET Repeat 34,000 0.05SX Wed. 4/15/2009 Speed Jacksonville 3am ET Repeat 11,000 0.02

Lites Sun. 4/19/2009 Speed Seattle 10am ET Original 168,000 0.23Lites Wed. 4/22/2009 Speed Seattle 3am ET Repeat 30,000 0.04SX Fri. 4/24/2009 Speed Seattle 2am ET Original 86,000 0.12

Lites Sun. 4/26/2009 Speed Salt Lake City 2pm ET Original 82,000 0.11SX Wed. 4/29/2009 Speed Seattle 3am ET Repeat 38,000 0.05SX Fri. 5/1/2009 Speed Salt Lake City 7pm ET Original 198,000 0.27

Lites Sat. 5/2/2009 Speed Salt Lake City 8pm ET Repeat 82,000 0.11LIVE Sat 5/2/2009 Speed Las Vegas - LIVE 10pm ET Original 226,000 0.31Lites Sun. 5/3/2009 Speed Las Vegas 12pm ET Original 150,000 0.2SX Sun. 5/3/2009 Speed Las Vegas 4pm ET Original 141,000 0.19SX Wed. 5/6/2009 Speed Las Vegas 3am ET Repeat 31,000 0.04

Lites Wed. 5/6/2009 Speed Las Vegas 4am ET Repeat 25,000 0.03

7,434,000 0.11


SPEED TElEvISION ENTITlEMENTS...


SUPERCROSS DEMOGRAPHICS

ProFiLegeNdeRMale............................97.6%Female..........................2.4%

Age12 & under ....................3.6%13-17 ..........................21.9%18-24 ............................8.0%25-34 ..........................17.3%35-44 ..........................26.3%45-54 ..........................15.7%50+................................7.2%

46.3% ARe MARRiedWhAT iS youR ToTAl yeARlyhouSehold iNcoMe?$150k+..........................5.2%$120k-$150k ................8.5%$90k-$120k ................15.1%$70k-$90k ..................19.2%$50k-$70k ..................18.4%$30k-$50k ..................17.3%Under $30k.................16.2%

if you ARe oVeR 18, WhAT iSyouR leVel of educATioN?High school grad........42.5%Attending college .......13.4%Collage grad...............28.4%Other...........................15.7%

64% coMPeTe iNSANcTioNed MoToRcycleRAceS if yeS, WhAT clASS?Mini ...............................3.5%80cc..............................6.0%125cc..........................10.2%250cc..........................22.5%450cc..........................13.7%+25................................3.9%+30..............................14.4%+40..............................16.2%+50................................8.5%pro.................................1.1% WhAT TyPe of RAciNg do youcoMPeTe iN?Motocross ..................95.6%Cross country.............16.0%Desert ...........................8.3%Supercross ...................7.3%Arenacross....................4.9%Supermoto....................1.9%Other...........................27.7%

hoW ofTeN do you coMPeTe

PeR yeAR?50+ times......................1.8%40-50 times ..................2.5%30-40 times ..................3.3%20-30 times ................14.2%10-20 times ................30.5%Less than 10...............47.6%

22.7% hAVe ANoTheR fAMily MeMBeR ThAT RAceS hoW ofTeN do you Ride?3 or more/week ..........22.1%2 times/week..............24.5%Once a week ..............24.5%2-3 times/month.........20.8%Once a month or less ..8.0%

hoW Much of The MAiNTeNANce/RePAiRS/hoPuPS oN youR MoToRcycle iS doNe By you?100%..........................36.6%75-100%.....................32.9%50-75%.......................16.4%25-50%.........................5.8%Less than 25%.............8.2%

WhAT BRANd of PickuP do you oWN?Ford ............................31.3%Chevrolet ....................25.8%Dodge.........................13.6%Toyota .........................11.6%GMC .............................7.2%Nissan...........................5.5%Honda...........................0.6%Other.............................4.4%17.4% PlAN To Buy A NeWTRuck iN The NexT 18 MoNThS WhAT oTheR VehicleS do you oWN?Mountain bike.............47.1%Motorcycle trailer .......33.9%SUV.............................26.3%BMX bike....................25.0%R/C Car.......................19.2%RV/Camper.................17.1%Road bicycle...............16.1%Snowmobile..................9.2%Personal watercraft ......8.9%

hoW do you TRANSPoRT youR MoToRcycle?Pick up truck ..............68.7%Trailer ..........................36.8%Hitch type carrier..........7.4%Van................................5.0%

WhAT oTheR SPoRTS/AcTiViTeS do you PARTiciPATe iN?Camping.....................46.3%Fishing ........................45.0%Weight lifting...............37.1%Hunting .......................32.9%Mountain biking..........32.4%Boating .......................27.6%Running ......................23.9%Snowboarding............22.6%Street motorcycleriding........................22.4%Truck off roading ........17.4%Snow skiiing ...............14.5%road bicycle riding......13.9%

70.7% oWN A Video gAMe SySTeM WhAT TyPe do you oWN?Playstation 2...............39.2%Use computer.............24.5%360 X Box ..................18.2%Nintendo Wii...............12.1%Playstation 1...............10.5%X-Box..........................10.0%playstation 3.................6.3%

hoW MANy Video gAMeS do you Buy A yeAR?10+................................7.2%6-9...............................10.3%3-5...............................31.6%1-2...............................50.9%

hoW MANy houRS PeR Week ARe you oN The iNTeRNeT?1-5...............................65.4%5-10 ............................24.0%10-20 ............................7.1%20+................................3.5%

WheRe do you geT youRRAce coVeRAge? MoNThly MAgAziNe......62.1%TV................................54.7%internet........................43.9%

MoToRcycle oWNeRShiP

4 ReAdeRS PeR coPyhoW ofTeN do you BuyMoTocRoSS AcTioNMAgAziNe?1-4 issues .....................8.4%5-8 issues ...................12.8%9-12 issues.................19.6%Subscribe ...................59.3%

SouRcE: 2009 HI-ToRquE PublISHINg


SUPERCROSS DEMOGRAPHICS

hoW MANy PeoPle BeSideSyouRSelf look ThRough youRcoPy of MoTocRoSS AcTioN?1..................................33.0%2..................................30.3%3..................................19.8%4 ....................................4.2%5+................................12.7%

93% oWN A diRT/MoTocRoSS BikehoW MANy BikeS do you oWN?1..................................29.3%2..................................33.4%3..................................17.9%4+................................19.3%

WhAT BRANd iS you NeWeST Bike?Honda.........................32.6%Yamaha.......................28.5%Kawasaki ....................13.5%Suzuki .........................10.9%KTM..............................9.4%Husqvarna ....................1.3%ATK ...............................0.5%BMW.............................0.5%Husaberg ......................0.3%Other.............................2.5%

WhAT Size iS iT?50cc-60cc.....................3.1%80cc-85cc.....................7.9%125cc..........................13.3%200cc-220cc ................4.1%250cc..........................36.3%300cc-380cc ................3.3%400cc-490cc ..............27.9%500cc-520cc ................1.3%600cc+..........................2.8%

WhAT yeAR iS iT?2008............................15.7%2007............................16.8%2006............................18.1%2005............................15.4%2004..............................8.1%2003..............................4.9%2002 or earlier ............21.1%

hoW MANy STRokeS?2-stroke ......................32.4%4-stroke ......................67.6%

WhAT TyPe iS iT?Motocross ..................72.8%Enduro ........................13.5%Dual Sport ....................5.5%Supermoto....................0.3%Other.............................7.9%

Which of TheSe fAcToRS iNflueNced you MoST WheN you BoughT youR diRT Bike?Previous exp...............43.7%Magazine tests...........30.5%Price............................26.1%Friend’srecommend.............14.5%Dealer support............12.1%Parent’srecommend...............5.8%Showroom avail............5.5%Factory contprogram.....................5.3%Dealershiprecommend...............4.2%Factory race results .....2.9%

32.7% oWN AN ATV MoToRcycle PuRchASe PlANS do you PlAN To Buy A NeW Bike iN The NexT 12MoNThS?Yes ..............................36.3%Maybe.........................25.2%

WhAT BRANd do you PlAN To Buy?Honda.........................25.9%Yamaha.......................23.4%KTM............................15.8%Kawasaki ....................12.6%Suzuki .........................12.6%Falcon...........................2.9%Husqvarna ....................2.2%Husaberg ......................0.4%Other.............................4.3%

WhAT Size Will iT Be?50-60cc.........................2.2%80-85cc.........................6.4%125cc..........................16.1%200-220cc ....................1.1%250cc..........................34.5%300-380cc ....................2.6%400-490cc ..................30.0%500-520cc ....................3.4%600cc+..........................3.7%

WhAT yeAR Will iT Be?Brand new..................54.2%Used ...........................21.1%Not sure......................24.7%

hoW MANy STRokeS?4-stroke ......................73.9%2-stroke ......................26.1%

WhAT TyPe Will iT Be?Motocross ..................74.9%Enduro ........................13.5%Dual Sport ....................5.4%Other.............................6.2%



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2010 SCHEDUlE - AMA MOTOCROSS

RouNd 1Hangtown Motocross Classic Rancho Cordova, Calif. May 22

RouNd 2Glen Helen Raceway San Bernardino, Calif.May 29

RouNd 3Freestone Raceway Wortham, TexasJune 5

RouNd 4High Point Raceway Mt. Morris, Pa.June 12

RouNd 5Budds Creek Motocross Mechanicsville, Md.June 19 RouNd 6Thunder Valley Motocross Lakewood, Colo.June 26

RouNd 7RedBud Buchanan, Mich.July 3

RouNd 8 Spring Creek Motocross Millville, Minn.July 17

RouNd 9Washougal Motocross Washougal, Wash.July 24

RouNd 10Unadilla Valley Sports Center New Berlin, N.Y.Aug 14

RouNd 11Moto-X 338 Southwick, Mass.Aug 28

RouNd 12Steel City Raceway Delmont, Pa.Sept 4


Youth, daring, speed, competition, color, these are but a few of the words that can be used to describe Motorcycle Road Racing. Modern day gladiators take to venues across the U.S.A, doing battle on high tech machines of carbon fiber and exotic alloys.

The races themselves consist of a series of timed practice sessions, qualifying through a SuperPole system, and then lining up for the race. Many races are double headers featuring two separate races – one on Saturday and one on Sunday. At most of the Road Racing events there is also a huge turn-out of support class riders who race in support of the AMA Superbikes. But the AMA Superbike Road Racing class is the “big-one”, the premier Motorcycle Road Racing series in the United States. It has been this way for almost 30 years.

The AMA Superbikes are powered by 1000cc (mostly) four-stroke racing engines; making upwards of 215hp. The machines only weigh around 400 pounds giving them a power to weight ratio that is downright intimidating. Superbikes are truly the “E” ticket ride in American motorcycle racing – nothing else even comes close to the thunder of a pack of these snarling machines; racing Pall-Mall towards the green flag on the opening lap of a race. It takes your breath away.

There are lots of spills and definitely a lot of thrills, but statistically, this is one of the safest of all motorsports. Modern track designs have removed obstacles that used to cause serious injury, now- when a rider falls he/she typically slides off the track slowly to a stop. The racers themselves are mostly 22-35 years old, superbly conditioned athletes. Road Racers are typically super fit.

The incredible strength needed to man-handle these machines, combined with the aerobic fitness required to endure the race itself, create racers of impressive physical abilities. The training and discipline the riders exhibit is an inspiration to youngsters looking for role models.

The sanctioning body in this category is AMA Pro Racing. AMA Pro Racing is the leading sanctioning body for Motorcycle Road Racing in the United States. The promoting group is the Daytona Motorsports Group also known as the DMG. The DMG is owned by the same people that promote the NASCAR series. Average participation has grown considerably over the last twenty years.

The weight of some rather large corporations involvement also keeps the sport healthy and attractive. Rockstar Energy Drinks, Makita Power Tools and Monster Energy Drinks are just a few of the corporations involved in this sport. It’s an old saying but: “What wins on Sunday sells on Monday”. Yamaha, Suzuki, Honda, Ducati, Aprilia and Kawasaki all field factory efforts. The National Championship series, also known as the “Nationals”, has venues at all of the famous racetracks across the country: Laguna Seca, Road America, Virginia International Raceway to mention a few. The Nationals are truly a test between man and machine – A spectacle of performance.

THE SPORT - AMA SUPERBIkE ROAD RACING


RAciNg BiogRAPhy:

Tommy finished 3rd in the 2009 AMA Pro Superbike Series, and was on the podium in half of the races in the season. The two-time Supersport Champion, Hayden and his No. 22 Rockstar/Makita/Suzuki GSX-R1000 will be running at the front of the pack in the 2010 AMA Pro Superbike series, which will mark his fourth year riding a Suzuki. He’s the oldest of three brothers from one of the nation’s best-known racing families. Hayden turned pro when he was 16 and got his first factory ride two years later.

Tommy and his crew chief, Daisuke Hashimoto, have the GSX-R1000 dialed in and are carrying momentum into 2010. “2009 was a good season,” Tommy said, “but I definitely feel like we left room for improvement. I’m expecting big things, so I’m excited for the 2010 season to get here and to make it happen.”

“It’s a different bike this year, but not a drastic change. There are several small changes here and there that we’ve made, and hopefully they’ll add up to a big improvement once we get closer to the start of the season. The horsepower is improved; I can definitely feel the difference.”

AccoMPliShMeNTS:

2009 3rd place – AMA Superbike, with multiple podium finishes

2008 8th place – AMA Superbike, with several podium finishes

2007 5th place – AMA Superbike, with one podium finish

2007 5th place – AMA Supersport, with one podium finish

2006 6th place – AMA Superbike, with one podium

2005 Champion – AMA Supersport, with three wins and five additional podiums

2005 10th place – AMA Superstock, with one win and one podium

2004 Champion – AMA Supersport, with four wins and five additional podiums

2004 3rd place – AMA Superstock, with two wins and three additional podiums

2003 3rd place – AMA Supersport, with two wins and two additional podiums

2003 2nd place – AMA Superstock, with five wins and one additional podium

Born July 14, 1978. Married. Tommy Hayden lives in Owensboro, Ky., where he was born and raised. Hayden and wife Christie have two young daughters, Olivia and Klaudia. He enjoys bicycling and golf when not racing. Hayden is part of a big racing family that includes his parents, Earl and Rose, his brothers, 2006 MotoGP Champion Nick and AMA Superbike racer Roger Lee, as well as his sisters, Jenny and Kathleen. Although Hayden spends a good portion of his year testing in Southern California, the Kentucky native prefers to be home with his family.

TOMMY “TOMMY GUN” HAYDENAMA SuPeRBike #22 RockSTAR/MAkiTA Suzuki gSx-R1000


RAciNg BiogRAPhy:

Young started his racing career as a child in dirt track and then became a full-time road racer at age 15. He competed in the Superstock and Supersport classes as well as Formula Xtreme before moving to the Superbike class in 2009. He finished sixth overall in his rookie Superbike year and was on the podium four times. He missed one race after being injured at the Birmingham, Alabama, round of the series, in which he needed surgery to repair his pinkie finger. He returned in time for the Road America stop in Elkhart Lake, Wis., which is close to his hometown.

For 2010, Young will be working with legendary crew chief Peter Doyle. “I’m looking forward to working with him and to getting that first race win under my belt,” Young said. “Hopefully after that the wins keep coming and a championship will follow.”

AccoMPliShMeNTS:

2009 6th place overall – AMA Pro Superbike, with four podiums

2008 4th place overall - AMA Superstock, with 1 victory and four additional podiums

2008 4th place overall - AMA Supersport, with 1 victory

2007 8th place overall - AMA Superstock

2007 6th place overall - AMA Supersport

2006 7th overall - AMA Supersport

2006 9th overall - AMA Formula Xtreme

2005 11th overall - AMA Supersport

2005 15th overall - AMA Superstock

Born September 20, 1987. Single. Blake Young has been racing motorcycles for most of his life. When not racing sportbikes, Young spends time on the road riding his bicycle, or off-road on a mountain bike or MX motorcycle. He enjoys hanging out with friends as well. The 22-year-old Madison,Wisconsin, native is set to start his sophomore year on the Rockstar Makita Suzuki Racing team and will again be competing in the AMA Pro American Superbike class.

BlAkE YOUNGAMA PRo AMeRicAN SuPeRBike SeRieS #79 RockSTAR MAkiTA Suzuki gSx-R1000


SeRieS SPoNSoRS

Amsoil • National Guard • Buell • Dunlop • Parts Unlimited • Shoei • Speedcom

• Sunoco • Suntrust

PRo TeAMS

37 Riders and 10 Pro Teams

Rockstar Makita Suzuki • Michael Jordan Motorsports • Pat Clark Yamaha Racing

• Team Hooters • Team Suzuki Blackfoot Picotte Racing • Foremost Insurance Pegram

Racing • Moto Garage Racing • Four Feathers Racing • RoadracingWorld.com Suzuki

PRiNT MediA

Motorcyclist • Sport Rider • Road Racer X • Road Racing World • Cycle News

locAl PRiNT MediA

Both advertisements and newspaper articles published in over 40 different local

newspapers.

WeBSiTeS

•www.amaproracing.com

• www.roadracerx.com

• www.superbikeplanet.com

• www.roadracingworld.com

• www.motorcycle-usa.com

• www.cyclenews.com

• www.sportrider.com

• www.motorcyclistonline.com

TeleViSioN

AMA Motorcycle Road Racing is shown on television through the SPEED Channel, which

showcases AMA races live on Sundays. SPEED is the number one motorsports satellite

and digital cable channel that is included in most networks basic cable packages. It is also

available in Canada, parts of Europe, and in Brazil.

AMA SUPERBIkE STRATEGIC PARTNERS


2010 SCHEDUlE - AMA SUPERBIkE

RouNd 1March 3 - 5 Daytona International Speedway Daytona Beach, FL

RouNd 2March 26 - 28Auto Club SpeedwayFontana, CA

RouNd 3April 16 - 18Road AtlantaBraselton, GA

RouNd 4May 14 - 16 Infineon RacewaySonoma, CA

RouNd 5June 4 - 6 Road America Elkhart Lake, WI

RouNd 6July 16 - 18Mid-Ohio Sports Car Course Lexington, OH

RouNd 7August 13 - 15 Virginia International RacewayAlton, VA

RouNd 8September 3 - 5 New Jersey Motorsports ParkMillville, NJ

RouNd 9September 24 - 26Barber Motorsports ParkBirmingham, AL

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PRoducT/cATegoRy iNdex To ToTAl u.S.

AuToMoTiVe Bought new domestic car last year 114 Bought new imported car last year 123 Leased car 105

BanKing Auto loan past year 127 Home improvement loan past year 115 cAMeRAS Bought new 35mm camera past year 121 cRediT cARdS Bought bank card last year 118 hoMe elecTRoNic eQuiPMeNT Frequent buyer of VCR tapes 114 Own camcorder 117 fAST food ReSTAuRANT Frequent user 114 iNSuRANce Own over $100,000 119 SPoRTiNg goodS BoughT lAST yeAR Golf Balls 137 Tennis Balls 118 STock MARkeT Have account with broker 106

ROAD RACING DEMOGRAPHICSRoAd RAciNg MAle AudieNce BuyiNg hABiTS: AS The iNdex Will ShoW, The AudieNce BuyS coNSideRABly MoRe ThAN The AVeRAge u.S. houSehold.



geNdeR: Males 75% Females 25%

Age gRouPS: Under 17 11% 18-20 9% 21-24 17% 25-29 22% 30-34 21% 35-49 18% 50 & Over 4%MEAN AGE: 29

iNcoMe: Under $10,000 2% $10,000- $20,000 11% $20,000- $30,000 16% $30,000- $40,000 24% $40,000- $50,000 23% $50,000-$75,000 15% $75,000-$100,00 5% Over $100,000 4%MEAN INCOME: $43,427

PRoViSioN of houSehold iNcoMe: 41.6 % SOLE INCOME PRODUCER 40.8% PARTIAL INCOME PRODUCER

PARTiciPATed iN lAST yeAR: 82.5% SWIMMING 54.5% BOATING 49.0% TENNIS 56.6% BICYCLING 0.3% FISHING 39.5% WATER SKIING 46.2% MOTORCYCLING 34.5% SNOW SKIING 26.3% BACK PACKING

doNe iN PAST ThRee MoNThS: AVg. # of TiMeS: 93.5% HAD DINNER IN RESTAURANT 13.9 85.5% ATTENDED A MOVIE 4.1 65.5% BOUGHT RECORDS ,CD, OR TAPE 4.8 52.9% BOUGHT PAPERBACK BOOKS 4.0 42.6% ATTENDED A CONCERT 2.3 33.2% BOUGHT HARDCOVER BOOKS 2.1

NuMBeR iN houSehold: ONE 13.2% TWO 32.9% THREE 20.4% FOUR OR MORE 23.5%

cRediT cARd uSe: T&E 39.2% BANK CARD 31.7% GASOLINE 55.6% DEPT. STORE 49.2%

occuPATioN: MANAGER/EXEC 21.6% MEDICAL/LEGAL 4.7% ENGINEER 14.5% TECHNICIAN 7.6% ENtrepreneur 7.8% SALES 7.2% MECHANIC/CRAFTSMAN 9.3% BUILDING/TRADES 15.5% STUDENT/RETIRED 8.1% OTHER 3.7%

BeVeRAge PRefeReNceS: DOMESTIC BEER 52.2% ENERGY DRINKS 31.7% DOMESTIC WINE 40.7% IMPORTED WINE 26.3% REG. SOFT DRINKS 52.5%

ROAD RACING DEMOGRAPHICSeVeNT SPecTAToRS



The AMA Pro ATVs are 450cc four-stroke ATVs making upwards of 65 hp and capable of speeds in excess of 80 mph. The machines weigh close to 400 pounds giving them a power to weight ratio that is downright explosive.

The races themselves consist of a series of timed practice sessions, qualifying, and then two heat races called “Motos”. For points, each Moto is scored individually, but to determine the overall winner the aggregate lowest score between the two motos is the winner. The best score would be a 1-1 placing for a total of two points… and so on.

At most of the Pro ATV events there is also a huge turn-out of amateur riders who race in support of the Pro Class. But the AMA Pro ATV class is the “big-one”, the premier ATV racing series in the world today.

The most popular obstacles are the jumps. Double, triple, and even quad jumps, pitch riders into the air in a most spectacular fashion.

The racers themselves are mostly 22-35 years old, superbly conditioned athletes. In fact Pro ATV racers have been the focus of much study by sports medicine researchers. The incredible pounding, combined with the aerobic fitness required, create racers of impressive physical characteristics. Pro ATV racers have consistently out performed other professional athletes in treadmill, and other

overall fitness tests. The fitness aspect of the sport virtually precludes any drug/alcohol use by the participants, resulting in one of the most ”squeaky” clean images in sport. The training and discipline the riders exhibit is an inspiration to youngsters looking for role models.

The sanctioning body in this category is AMA Pro Racing. AMA Pro Racing is the leading sanctioning body for ATV sport racing in the United States. Racer Productions and the iconic Coombs family run the day-to-day races and make things happen.

Launched in 1985, the series grew almost overnight due to the popularity of three and four wheel ATVs. Average participation grew over 200% between the early eighties and 2007. Although the series has always offered a Pro class, it was not until 2007 that it gained official AMA Pro Racing recognition, adding just another notch of prestige to the series.

The weight of some rather large corporations involvement also keeps the sport healthy and attractive. Rockstar Energy Drinks, Makita Power Tools, Monster Energy Drinks, are just a few of the corporations involved in this sport. It’s an old saying but, “What wins on Sunday sells on Monday”. Yamaha, Suzuki, Honda, CanAm, Polaris and Kawasaki all field factory teams.

The National Championship series, also known as the “Nationals”, features racing over natural terrain outdoor racetracks. The Nationals are truly a test between man and machine. Fast, rough and usually hot; the Nationals are a true test of both rider and machine.

THE SPORT - AMA PRO ATv RACING


THE SPORT - AMA PRO ATv RACING

RideR eNTRieS

Total Entries: 6,822

Unique Riders: 4,544

Average entries/event: 682

Percent Increase: 56% increase in total entries over 2007

hiSToRicAl coMPARiSoNS

YEAR TOTAL ENTRIES

UNIQUE RIDERS AVERAGE ENTRIES PER EVENT

TOTAL EVENTS

2008 6,822 4544 682 10

2007 4,580 3108 382 12

2006 7,884 5553 556 14

2005 8,085 5688 674 12

2004 6,461 na 538 12

2003 5,109 na 511 10

2002 4,449 na 494 9

2001 2,863 na 477 6

2000 2,066 na 344 6

1999 1,799 na 300 6

NoTE: IN 2006 ANd 2007, A coMPETINg SERIES WAS AblE To ATTRAcT A SIgNIfIcANT AMouNT of TEAM ANd PARTIcIPANT SuPPoRT. THE coMPETINg SERIES WAS cANcEllEd IN 2008.

fAN ATTeNdANce (eSTiMATed NoT AcTuAl)

TOTAL AVERAGE AVERAGE

Live Weekend Attendance 60,009 5,455

Unique Live Attendance 24,321 2,211

liVe TiMiNg ANd ScoRiNg

Thanks to transponder scoring, the ATVMX Series was able provide for the first time, live timing and scoring for all 34 classes on the internet viewable by those unable to attend the events. In addition, riders at the track were able to view the same at the timing tower on a large flat screen television. For the Pro teams, this feature was also networked to the Mechanic’s Area.

MulTiMediA

National TV Broadcasting: Fifteen (15) 30-minute ATVMX episodes aired on the Versus Network via Racer TV

Local TV Broadcasting: News clips featured at several events throughout the series.

Radio: Each event promoter purchased radio spots advertising events in each region, along with several stations providing live interviews with Pro riders to promote the upcoming event.

www.atvmotocross.com 2008 (thru 10/13)

PAGE VIEWS 494,581

UNIQUE USERS 67,247

VISITS 134,047

DVD Collection: Full library of all events available on DVD

Webisodes: The official website, www.atvmotocross.com, features regular installments during race season. Guest videos include www.racerxfilms.com and www.gopamx.com. Other websites featuring video content include: www.atvriders.com, www.atvscene.com, www.quadmagazine.com, www.atvsport.com and www.kawasaki.com.


RAciNg BiogRAPhy:Dustin Wimmer began his ATV racing career at age 9, moving up to a Suzuki LT80, and graduating through the race classes with unmatched success. He joined the National Tour in 2000 midway through the season. In 2001, Wimmer earned his first National Championship in the Open B class. The next season, Wimmer raced three different classes in both the MX series and the Tourist Trophy (TT) series, earning the Open A Championship in Motocross. Wimmer continued his championship run in 2003, earning National Titles in both the 250A and the 250 Pro Am classes. This level of success proved that Wimmer was ready to turn pro, and he did in 2004. One of the youngest pros on the circuit, Wimmer was still able to compete near the top and finish 4th overall for the season. The 2005 season was more difficult for Wimmer, and he finished ninth overall in the Pro class. In 2006, 19-year-old Wimmer was runner-up to Doug Gust in the WPSA ATV MX series, and Suzuki quickly signed him to the factory team. He earned second-place overall again in 2007 in his first year aboard the Suzuki QuadRacer R450. In 2008, Wimmer returned to his title-winning form, as he captured the ATV MX Pro championship. His racing talent and hard work in the off-season led him to back-to-back championships, again clinching the title in 2009 in the AMA ATV MX Championship series. Dustin’s 2010 campaign will be his fourth year on the Rockstar Makita Suzuki team.

AccoMPliShMeNTS:

2009 AMA ATV Pro Motocross Champion

2008 AMA ATV Pro Motocross Champion

2007 WPSA ATV Tour - Second place

2006 AMA ATV Pro Motocross – Sixth place

2006 WPSA ATV Tour – Second place

2005 ATVA Pro Motocross – Ninth place

2004 ATV Pro Motocross – Sixth place

2003 Sweeper Award GNC Series

2003 AMA Amateur Sports Rider of the Year

2003 ATVA Pro-Am 250 Motocross Champion

2003 ATVA GNC Amateur Rider of the Year

2003 ATVA 250 A Class Motocross Champion

2002 ATVA Four-Stroke A Class Motocross – Second place

2002 ATVA TT Four-Stroke Pro-Am – Fifth place

2002 ATVA 250 A Class Motocross – Third place

2002 ATVA TT Open Pro-Am – Sixth

2002 ATVA Open A Motocross National Champion

2002 ATVA TT 250 A Class – Third place

2001 ATVA MX/TT Open B Class National Champion

2001 ATVA MX/TT 0-200 Air-Cooled Class National Champion

Born February 21, 1987. Single. Dustin Wimmer was born in Doylestown, Pennsylvania, and now resides in Center Valley. One of the youngest ATV Pro MX champions, Wimmer’s success is due to equal parts riding skills and intense fitness. The 6-foot 3-inch tall Wimmer spends a good deal of time riding his road and mountain bicycles, both near his home and while on the road. And he relaxes with a not-so-physical round of golf.

DUSTIN WIMMERAMA ATV NATioNAl chAMPioNShiP#1 RockSTAR MAkiTA Suzuki QuAdRAceR R450


RAciNg BiogRAPhy: The 2010 season will be the 24-year-old Creamer’s first season aboard the Rockstar Makita Suzuki QuadRacer R450. In 2009, Josh Creamer whipped up a lot of attention in the AMA ATV Pro class by putting the pressure on all the other racers in the series. By the end of the season, he won two of the 11 races that make up the series, including the notoriously tough Loretta Lynn’s final round in Tennessee. He earned fifth place overall in 2009 and has the potential to take charge and be at the top of the podium in 2010. He earned fourth overall in the AMA ATV National Motocross Series in 2008 with four podium finishes and two additional top-five finishes, and has a number of amateur titles under his belt.

AccoMPliShMeNTS:

2009 AMA ATV MX Series – 5th overall

2008 AMA ATV MX Series – 4th overall

2007 WPSA series – 6th overall

2006 WPSA series – ninth overall.

2005 AMA ATV MX Pro-Am Champion

2005 New England ATV series Pro and Pro-Am Champion

Born August 30, 1985, in New London, Connecticut. Single. Currently resides in North Stonington, Connecticut.

JOSH CREAMERAMA ATV Mx SeRieS #9 Suzuki QuAdRAceR R450


SeRieS SPoNSoRSCo-TitleITP Tires and Moose Racing

PReSeNTiNgParts Unlimited

oeMCan-Am

feATuReAmsoil • ATV Sport • Quad Magazine • Maxxis Tires • FMF • Moto Tees

ASSociATeFox Racing Shox • Gatorade • Hinson Racing • Custom Axis Elka Suspension • H Bomb Films • ATV Insider • ATVriders.com

PRo TeAMSAmerican Suzuki • Yamaha Motor Corp • Polaris Can-Am Joe Byrd Riding SchoolBaldwin Motorsports • HGR Kawasaki • East Coast ATV • K&K ATV • Media All-Stars

AMATeuR TeAMSMedia All-Stars • Tittle Brothers Racing • Hetrick Racing PRiNT MediAATV Rider • ATV Insider • ATV Exposed • Racer X Illustrated ATV Source • The Racing Paper • Dirt Wheels • 4-Wheel ATV Action • ATV Racin’ Extra • Cycle News

locAl PRiNT MediABoth advertisements and newspaper articles published in over 40 different local newspapers.

WeBSiTeS• www.atvmotocross.com • www.atvriders.com • www.racerxill.com • www.atvrider.com • www.atvamateurracing.com • www.atvscene.com• www.amamotocross.com • www.atvnews.com• www.speedtv.com • www.cyclenews.com • www.4wheelatv.com • www.atvsport.com • www.atvexposed.com • www.atvyoungguns.com• www.atvre.com • www.atvproracing.com

coNTiNgeNcy OEMNearly $650,000 of OEM contingency was posted for the 2008 series.

SPeciAlTy PRo clASS coNTiNgeNcy AWARdS MotorcycleUSA.com Moto 1 Holeshot Award$250 per event/$5,000 total MotorcycleUSA.com Moto 2 Holeshot Award $250 per event/$5,000 total ATVRiders.com Fast Qualifier Award $100 per event/ $1,100 total

STRATEGIC PARTNERS - ATv


2010 SCHEDUlE - ATv RACING

RouNd 1March 27-28 Millcreek Raceway Pell City AL

RouNd 2 April 17-18 Ballance Moto X Bowling Green KY

RouNd 3 May 1-2 Birch Creek Danville VA

RouNd 4 May 15-16 Sunset Ridge MX Walnut IL

RouNd 5 May 29-30 Steel City Raceway Delmont PA

RouNd 6 June 12-13 Spring Creek Motocross Park Millville MN

RouNd 7 June 19-20 Muddy Creek Blountville TN

RouNd 8 July 3-4 Pleasure Valley Armagh PA

RouNd 9 July 17-18 Unadilla New Berlin NY

RouNd 10 July 31-Aug 1 RedBud Buchanan MI

RouNd 11 August 14-15 Loretta Lynn Ranch Hurricane Mills TN

3


3

5

6

2

4

108

9

7

1

11


PRofilegeNdeRMale ............................93%Female ..........................7%

Age BReAkdoWNUnder 12.......................1%12-15...........................12%16-20...........................12%21-24.............................9%25-29...........................13%30-39...........................29%40-49...........................15%50+................................8%

45% of ATV Enthusiasts are married

yeARly houSehold iNcoMeUnder $30k.................21%$30k-$50k...................29%$50k-$70k...................21%$70k-$90k...................14%$90k-$120k...................6%$120k-$150k ................4%$150k+..........................4%

educATioN leVelHigh school grad........61%Attending college .........6%College grad...............16%Other ...........................17%

lifeSTyleCamping .....................61%Fishing ........................55%Hunting .......................46%Truck off roading ........32%Boating .......................32%Off-road Moto riding ..27%Mountain biking..........18%Snowboarding............16%Running ......................15%personal watercraft ....11%Snow skiing ..................9%

77% oWN A Video gAMeSySTeM. uSAge hABiTSPlaystatio 1 or 2 .........52%Use computer.............20%X Box 360...................16%Nintendo Wii ...............15%X Box .........................14%Other ...........................13%Palystation 3...............10%Dreamcast ....................2%

Vehicle oWNeRShiPAvg enthusiast ATV ownership1 ..................................34%2 ..................................30%3 ..................................21%4+................................16%

yeAR Model BReAkdoWN2008............................12%2007............................23%2006............................20%2005............................15%2004............................11%2003..............................5%2002 or earlier ............13%

BRANd oWNedYamaha.......................32%Honda .........................24%Suzuki .........................15%Polaris.........................14%Kawasaki ......................8%Can-Am ........................5%Arctic Cat......................2%KTM..............................1%Xtreme...........................1%Other .............................3%

ATV TyPeSport 2-wheel.............57%Utility 4x4....................22%Sport 4x4......................8%Youth.............................5%Utility 2-wheel...............4%Side by Side .................2%Entry level .....................2%

ATV uSAgeOff-road fun riding.......86%Racing.........................35%Hunt/fish/camp............27%Farm vehicle ...............12%

TyPe of TeRRAiNTrails/forests ...............78%Mud/swamp ...............41%Farmland.....................40%Snow/ice.....................38%Sand dunes ................37%Desert .........................20%

hoW MANy fAMilyMeMBeRS Ride iN TyPicAl eNThuSiAST houSehold?1 ..................................21%2 ..................................22%3 ..................................18%4+................................30%None .............................9%

82% of eNThuSiASTS oWN A PickuP TRuck. TRuck BRANd oWNedChevrolet ....................32%Ford.............................32%Dodge .........................15%Toyota ...........................9%GMC .............................5%Nissan...........................3%Mazda...........................2%Other .............................3%

oTheR Vehicle oWNeRShiPCar ..............................50%SUV.............................37%Mountain bike.............29%Motorcycle trailer........24%Off road motorcycle ...16%Travel trailer ................16%BMX bike ....................15%Street Motorcycle.......15%R/C Car.......................15%RV/Camper.................12%Snowmobile................12%Personal watercraft ......8%

MoNThly SPeNT oN PARTS & AccS.$400+............................7%$300-$400 ....................8%$100-$200 ..................29%Less than $100...........56%

ATv DEMOGRAPHICS



ATv DEMOGRAPHICS

SouRcE: 2008 VERSuS

houSehold iNcoMe, occuPATioN,

fAMily Size ANd educATioN

Recent full year ratings show that the AMA Pro ATV Racing delivers a high quality demographic profile in terms of upper income, occupation, and education level.

AMA PRo ATV RAciNg deMogRAPhicS

TeleViSioN VieWeRS

AMA Pro ATV reaches upscale men who have large families: A crucial factor in product purchasing is the role played by income, household size, and education. This is where Team Yoshimura/Suzuki TV coverage works for you.

Team Yoshimura/Suzuki delivers upper income consumers and professionals- the best prospects for most goods and services.

Although at this writing- the exact TV coverage is not finalized, At minimum there will be significant major market Television coverage though Versus and Speed. In addition to numerous SPOT TV and Sports News Coverage.

• Team Yoshimura/Suzuki delivers large family audience: 58% of the Pro ATV viewing audience have three or more members. The nationwide base is just 44%! Team Yoshimura/Suzuki’s audience is a proven performer in heavy consuming households.

• Team Yoshimura/Suzuki offers educated consumers: Team Yoshimura/Suzuki’s television audience has more college educated viewers than the U.S. average, 50% vs. 40%.

TV AudieNce deMogRAPhic iNdexTeam Yoshimura/Suzuki male audience buying habits: As the index will show, the Team Yoshimura/Suzuki racing audience buys considerably more than the average U.S. household.

PRoducT/cATegoRy iNdex To ToTAl u.S.AUTOMOTIVEBought new domestic car last year 114Bought new imported car last year 123Leased car 105

BANkiNgAuto loan past year 127Home improvement loan past year 115

cAMeRASBought new 35mm camera past year 121

cRediT cARdSBought bank card last year 118

hoMe elecTRoNic eQuiPMeNTFrequent buyer of DVD’s 114Own Digi-Camera 117Own I-Pod 118Own Laptop 117

fAST food ReSTAuRANTFrequent user 114

iNSuRANceOwn over $100,000 119

SPoRTiNg goodS BoughT lAST yeARGolf Balls 137Tennis Balls 118


AMA PRo ATV RAciNg deMogRAPhicS

geNdeR

Males 75%

Females 25%

Age gRouPS

Under 17 11%

18-20 19%

21-24 21%

25-29 22%

30-34 15%

35-49 8%

50 & Over 4%

MeAN Age: 26

iNcoMe

Under $10,000 2%

$10,000- $20,000 11%

$20,000- $30,000 16%

$30,000- $40,000 24%

$40,000- $50,000 23%

$50,000-$75,000 15%

$75,000-$100,00 5%

Over $100,000 4%

MeAN iNcoMe: $43,427

PRoViSioN of houSehold iNcoMe

41.6 % Sole income producer

40.8% Partial income producer

PARTiciPATed iN lAST yeAR

82.5% Swimming

54.5% Boating

49.0% Tennis

56.6% Bicycling

40.3% Fishing

39.5% Water skiing

46.2% Motorcycling

34.5% Snow skiing

26.3% Back packing

doNe iN PAST ThRee MoNThS:

Avg. # Of times

93.5% Had dinner in restaurant 13.9

85.5% Attended a movie 4.1

65.5% Downloaded music, bought dvd’s 4.8

52.9% Bought paperback books 4.0

42.6% Attended a concert 2.3

33.2% Bought hardcover books 2.1

NuMBeR iN houSehold

One 23.2%

Two 32.9%

Three 20.4%

Four or more 23.5%

cRediT cARd uSe

T&e 39.2%

Bank card 31.7%

Gasoline 55.6%

Dept. Store 49.2%

occuPATioN

Manager/exec 21.6%

Medical/legal 4.7%

Engineer 14.5%

Technician 7.6%

Entrepreneur 7.8%

Sales 7.2%

Mechanic/craftsman 9.3%

Building/trades 15.5%

Student/retired 8.1%

Other 3.7%

BeVeRAge PRefeReNceS

Energy drinks: 52.3%

Domestic beer 52.2%

Imported beer 31.7%

Domestic wine 40.7%

Imported wine 26.3%

Reg soft drinks 52.5%

ATv DEMOGRAPHICS

SouRcE: 2007 AMA PRo RAcINg


For 2010 Yoshimura Racing is offering umbrella sponsorships to include all three race teams - Road Racing, Supercross/Motocross and ATV. For potential program partners, we have four basic programs for the following season. They are:

• Primary Sponsorship • Co-Sponsorship • Associate Sponsorship • Industry Sponsors

Involvement in racing teams is almost always specialized and recognizing that, the Yoshimura/Suzuki Racing Team is very flexible. We will listen to whatever Program Partners needs are and construct a program that fits. The following describe the basic levels to be used as your point of reference.

ActivAting your investment. Return ratios vary in different types of promotions and there is no sure way to calculate the proper amount of investment to properly activate the initial funding.

It is always best to promote internally at a ratio of 1.5 to 2.0. In other words - if you spend 500k on a sponsorship - it is most effective when backed up by 250k ~ another 500k in advertising and promotional dollars. This of course will vary from company to company depending on the situations, but in general terms, we have found these ratios to be fairly accurate.

SPONSORSHIP OPPORTUNITIES

Yoshimura/Suzuki racing efforts are at the highest level of the sport. Simply stated, we are the premier team in performance and

presence. There is no higher level.

PRiMARy SPoNSoR (oNe AVAilABiliTy) Also known as the “Major Sponsor” This level gives the Primary Sponsor the right to determine the color and graphics treatment of the entire team. Also predominant or “Level 1” positioning on Racing Machines, Racer Riding Suit, Team Personnel Uniforms, Transporter and Team vehicles, and all other branded materials including collateral.

The Primary sponsor will also get top billing in all communications, press release, advertising, and branding. The team would be referred to as the “Primary Sponsor Name here/ Co Sponsor/ Suzuki/Yoshimura Racing Team”

co-SPoNSoR (TWo AVAilABiliTieS) This level gives the Co-Sponsor(s) the second choice or “Level 2” positioning on Racing Machines, Racer Riding Suit, Transporter and Team vehicles, and all other branded materials including collateral.

Co-sponsors do not have the rights to choose colors or main graphics.

The Co-sponsor(s) will also get second level billing in all communications, press release, advertising and branding efforts.

ASSociATe SPoNSoR (fouR AVAilABiliTieS) This level gives the Associate Sponsor(s) the third choice or “Level 3” positioning on Racing Machines, Racer riding suit, Transporter and Team vehicles, and all other branded materials including collateral.

Associate sponsors do not have the rights to choose colors or main graphics. The Associate Sponsor(s) will also get third level billing in all communications, press release, advertising, and branding efforts.

iNduSTRy SPoNSoR This level gives the Industry Sponsor the ability to have signage on the Racing Machines, Racer Riding Suit, Transporter and Team vehicles, and all other branded materials including collateral.

The Industry sponsor will also get third level billing in all internal communications, press release, advertising, and branding efforts.

Industry Sponsors will get mainstream media coverage and mentions wherever and whenever it is possible. We cannot control what the media will allow us to plug on any given day- but we will put in full effort always to plug ALL program partners.


RACE BIkES AND GEAR: MX/SXPRiMARy SPoNSoR PAckAge


RACE BIkES AND GEAR: MX/SXco-SPoNSoR PAckAge


RACE BIkES AND TRANSPORTERS: MX/SX


RACE BIkES AND GEAR: ROAD RACINGPRiMARy SPoNSoR PAckAge


RACE BIkES AND GEAR: ROAD RACINGco-SPoNSoR PAckAge


RACE BIkES AND TRANSPORTERS: ROAD RACING


RACE BIkES AND GEAR: ATvPRiMARy SPoNSoR PAckAge


RACE BIkES AND GEAR: ATvco-SPoNSoR PAckAge


RACE BIkES AND TRANSPORTERS: ATv MOTO


RACE BIkES AND GEAR: SEMI TRUCkS

RoAd RAciNg SeMi TRuck

SuPeR cRoSS/ MoTocRoSS RAciNg SeMi TRuck


AdVeRTiSiNg Team Suzuki/Yoshimura program partners run tons of advertising in the enthusiast press every month. Suzuki, Yoshimura, Motorex, RK Chain, Dunlop and Galfer all have impressive ad budgets that feature the Team Yoshimura/Suzuki team members.

PuBliciTy Through the weight of Team Yoshimura/Suzuki’s PR agency & directives, the imagery of Team Yoshimura/Suzuki is transmitted to the general public. In addition to shows, special events, demonstrations, charity events, and industry editorial coverage - Team Yoshimura/Suzuki also receives PR from all of our industry co-sponsors.

Event organizers are much more apt to use the imagery of the premier teams such as Team Yoshimura/Suzuki, for pre-event publicity and general PR. Plus, as one of the most respected teams in road racing, the press is always seeking us out for interviews and news stories.

cRoSS-Rough Program partners traditionally sponsors/co-sponsors many of the actual events featuring Team Yoshimura/Suzuki team riders and imagery, thus further increasing Team Yoshimura/Suzuki’s impressions.

MAGAZINE AND OTHER COllATERAl


Team Suzuki/Yoshimura has a complete in-house PR/ Promotional department. Some of the ideas we have implemented in the past have been:

• In-store salesperson contests- ie: ”sell the most product and win a day at the races with Team Yoshimura/Suzuki.

• Trackside hospitality/VIP credentials: Team Yoshimura/Suzuki can provide an up close, private environment for your valued customers or employees to enjoy this exciting sport. Meet the racers in person before they go out and win a major event in front of 60,000 spectators.

• Consumer sweepstakes programs - winners can spend a ”day at the races” win a poster, autographed photo of the racers, etc.

• Cross promotions with local radio & TV Stations.

• Cross promotions with series sponsors: Many of the overall series sponsors are amenable to involvement of non-conflicting entities with the goal of enhancing image and sales.

• Cross-promotions with local business

• Trackside banners, (where possible).

• Racing machine/product displays: Display a Team Yoshimura/ Suzuki racing machine at your business, a trade show, etc. Racers are available for promotional appearances whenever schedules don’t conflict.

• Remote Radio & TV broadcasts. (Remote Radio, Podcast and Live Website broadcasts)

• Autograph sessions: Arrange for Team Yoshimura/Suzuki to put on an exhibition and sign autographs.

• Giveaway items: Caps, T-shirts, whatever. All featuring your company’s logo

• Image interspersed with the Team Yoshimura/Suzuki imagery.

• Media events: Press luncheons, dinners, exhibitions.

• Team Yoshimura/Suzuki Fan Club

• These are just a few of the programs that could be of interest to your company.

PROMOTIONAl IDEAS


w w w . y o s h i m u r a - r d . c o m

5420 Daniels Street, Chino, CA 91710 • Phone: (909) 628-4722 • Fax: (909) 591-2198

Yoshimura Sponsorship Opportunities

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Transcript of Yoshimura Sponsorship Opportunities