Yoga- PPT Final

8/2/2019 Yoga- PPT Final

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GROUP MEMBERS

PREETI - 33

GURNINDER -05

KHUSHBOO -22

ASHLESHA -

04

GAURITA - 40

WAHAB - 42

RADHIKA - 49

SANJAY - 60


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Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, &

spirit.

Yoga systematically stretches & strengthens muscles throughout the body, increases circulation

to internal organs and glands, quiets the nervous system, & improves concentration.

This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind.

The style of Hatha Yoga taught is the Anusara method

Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in

a deep knowledge of optimal body alignment in the pose.

Deep relaxation is taught in each class after completion of the postures

The Ashiyana Yoga Center offers 8 eight-week sessions of classes per year

Courses offered include Anusara-styleHatha Yoga plus workshops in related topics

The Yoga Center features well-trained, professional instructors, progressive teaching methods, a

non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

The Ashyana Yoga Center also has a boutique that will sell workshop clothing & yoga trainingaides.


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Mission statement

The mission of Ashiyana Yoga Center is to give the opportunity to practice Anusara. It is ourintention to keep the teaching of Anusara as close to the way we have been taught

as possible. It is incumbent for the teacher to always act responsibly and with the student's

interest in mind. No matter what we learn or from whom we learn the real and only

teacher is within. The focused activity of Anusara is said to:

Lubricate the joints, muscles, tendons and ligaments

Improve circulation and the activity of the nervous system

Increase flexibility

Release tension

Business Philosophy:

The most important thing in our business is to improve the welfare of society


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Objective The objectives of Ashiyana Yoga Center are the following:

To increase welfare of society

To improve the life style of society

Acquire 1500 customers by the end of the first year of operation.

Achieve sales in excess of Rs.60, 000 from the boutique.

Increase customer base by 25% by the end of the second year of operation.

Increase sales by 15% by the end of the second year of operation


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ASHIYANA YOGA CENTRE

A yoga centre is now opening in your own city Gujarat in Shadman colony. This yoga centre

consists of 2 well lightened and well ventilated halls for yoga classes.

The environment is soothing and refreshing. In Ashiyana yoga centre we practice the HATHA

yoga in Anusarastyle.

Which provide body fitness and mental relaxation and in addition it is also a cure for muscle

pain. This yoga centre also provides products which help in practicing yoga and fresh juices are

also available there. The fee is reasonable 1500 rupees/ per month.

Admissions are open. First 100 admissions are without admission fees. So join us immediately.

For more details please contact us on number:9833899799


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ASHIYANA YOGA CENTER

The Ashiyana Yoga Center offers Anusara-style Hatha

Yoga plus workshops in related yoga topics.

The Yoga Center features well-trained, professional

instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a

beautiful light-filled facility. The Ashiyana Yoga Center will be located in the commercial downtown

section of Gujarat Besides the training, the Ashiyana Yoga Center also has a boutique that

will sell workshop clothing and yoga training aides. The Ashiyana Yoga

Center will operate as partnership


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COMPANY PROFILE

LOCATION --Downtown Gujarat. FACILITY --- Quickly accessible to the urban

professionals

FIVE WORKSHOP ROOMSmen and women's dressing rooms,

a boutique,

It offers plenty of floor space for multiple classesbeing conducted simultaneously.

In addition, parking is not a problem


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TARGET MARKET:

The Ashiyana Way Yoga Center will focus on two

customer groups:

Middle Income Urban Professionals

Upper Income


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INVESTMENT The start-up expenses for the Ashiyana Yoga Center are focused primarily on workshop

setup and equipment, and inventory for the boutique.

We will invest 6, 00,000. In addition, we will secure an 8, 00,000 long-term loan.

Start-up

Requirements Start-up Expenses

Legal = 10,000

Stationery etc. =1000

Brochures = 80,000

Insurance = 10,000

Rent = 30,000

Expensed Equipment = 2,00,000

T otal Start-up Expenses= 3,31,000

Start-up Assets

Cash Required= 6,69,000

Start-up Inventory =1,00,000

Other Current Assets-Long-term Assets= 3,00,000

Total Assets= 10,69,000

Total Requirements= 14,00,000


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Liabilities and Capital

Liabilities:

Long-term Liabilities8,00,000

Total Liabilities-80,0000

Capital Planned Investment

Jill Gordon- 6,00,000

Total Planned Investment-600,000 Loss at Start-up (Start-up

Expenses)(3,31,000)

Total Capital-2,69,000

Total Capital and Liabilities-10,69,000 Total Funding -14,00,000


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Product and servicesYoga 1/Beginner

is an introductory class for students who are new to Yoga. This class focuses on poses to stretch and

strengthen the legs, back, and shoulders. Emphasis is given to the basic alignment of the standing

poses

Fundamentals of Vinnitsa Yoga will prepare students for a vigorous flow style of yoga(Vinyasa) that

synchronizes breath with movement. It will offer a balance of strength, flexibility, and endurance to

challenge the fitness enthusiast. The course will begin with instruction on the alignment of the poses

and move toward linking all the poses together in a continuous flow by the end of the session

Gentle Yoga

is designed for those who prefer a class less vigorous than Yoga 1. It includes gentle stretches and

breathing as well as simple movements designed to systematically increase the range of motion of

every major joint and increase energy. This class is ideal for students with chronic symptoms such as

muscle/joint pain, stiffness, weakness, or fatigue


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Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. The emphasis of this

course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. It does

not include the shoulder stand. The basic Anusara Yoga principles of alignment

are presented. This class is suitable for students who have practiced other styles of yoga,

but its not suitable for those who have never studied yoga before

Yoga 2/Intermediate focuses on refining the standing poses and learning basic

sitting postures, simple back bending poses, and the shoulder stand using the Anusara

Yoga principles of alignment. It is recommended that students complete both Yoga 1 and

Yoga1-2 before taking Yoga 2

Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces full

arm balance (handstand), headstand, and forearm balance. Additional back bend poses are

also included. Regular yoga practice outside of class is strongly encouraged. Permission of

the instructor is required


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PRODUCTS

Workshop Clothing : Shirts, shorts, athletic

bras and pants.

Workshop Equipment: Balancing balls, belts,

weights, and mats.

Yoga training aides: Video tapes, instructional

manuals, inspirational books


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MARKETING PLAN

Shadman has emerged as it position as the heart of the city. We believe that a yoga

center can bevery attractive to our customers if we create a program that fits the time

constraints of their jobs home free time or exercise timing. Our location is within easy

walking distance from most office buildings downtown. We plan to offer our

members a program that will allow them to use their suitable morning/lunch

hours/at evening, to attend workshop

Timing : 06:00 to 07:30 am, 10:00 to 11:30am, 05:00 to 6:30pm.

Ashiyana will be a positive draw for those who have some experience with yoga

instruction. The key to the success of Ashiyana yoga center will be attracting new

people to yoga by creating awareness of people of their health


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Market mix Combination of product, price, place and promotion and other activities

needed to meet market objectives.

Product:

Best quality services with best quality yoga related products.

Brand name: Ashiyana

Prices:

Comparatively will be high than other fitness gyms. Discounts: Ashiyana

yoga center will initiate a program that will give 25% session discount to

members who successfully recruit new members to Ashiyana yoga center.

Place:

The heart of city Shadman. Near to the professionals and everyone easily

access the yoga center.


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Promotion:

We mainly concentrate on advertisementand other promotional activities for creatingthe health awareness, as it is the basictool of our business growth.

Mass Media:

fm 105, fm106.6, Jazba newspaper, cable.

Displays:

Billboards, posters.

Words of Mouth:

We will offer the free entry for beginnersalso there are refreshing bottles for visitors.


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MARKET SEGMENTATION

The Ashiyana Yoga Center will focus on two customer groups:

Middle Income Urban Professionals:

This group is the core segment of potential students of Ashiyana Yoga center.

Demographic characteristics

Ages: 26-40.

Sex: 30% male, 70% female.

Family Income: 30,000-50,000.

Health/Lifestyle Issues: Active individuals that is focused on healthy food and dieting. Over 70% of

this group is members of gyms.

Social Pattern:

Will more likely attend as part of group.

Center's selling point: Close to work. The session lowers stress. Can be attended with

workmates as group activity


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Swot Analysis Strengths:There is no real competitor, our teachers are highly qualified, we work

for welfare of society.

Weakness:

new venture, risk involved, low awareness of people.

Opportunities

we have high growth chances because there are no real competitors of ourbusiness

Threats:

In our society the people are narrow minded, so first we have to createawareness between the people, we have a threat about the new entrantin the yoga market.


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PERSONNELS

Personnel PlanYear 1 Year 2 Year 3

Director15,000 16,000 17,000

Teachers (2)54,000 65,000 75,000

Boutique manager 13,000 13,500 15,500

Marketing Manager 14,000 15,000 16,000

Receptionist 13,000 13,500 15,500

Total Payroll 109,200 123,000 139,000


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PROJECTED PROFIT AND LOSS:

Pro Forma Profit

and Loss

Year 1 Year 2 Year 3Sales 21,60,000 27,50,000 34,60,000Direct Cost of Sales 2,01,500 2,60,000 3,20,000Other Production Expenses 0 0 0Total Cost of Sales 2,01,500 2,60,000 3,20,000

Gross Margin 19,58,500 24,90,000 31,40,000Gross Margin % 90.67% 90.55% 90.75%ExpensesPayroll 10,92,000 12,30,000 13,90,000Sales and Marketing and Other

Expenses 24,0000 26,0000 28,0000Depreciation 2,4000 2,4000 2,4000Utilities 3,3000 3,3000 3,3000Insurance 2,4000 2,4000 2,4000


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CONTI

Payroll Taxes 16,3800 18,4500 20,8500Other 0 0 0

Total Operating Expenses 157,6800 175,5500 195,9500

Profit Before Interest and Taxes 38,1700 73,4500 118,0500EBITDA 40,5700 75,8500 120,4500Interest Expense 7,7210 7,2260 6,7100Taxes Incurred 9,1350 19,8670 33,4020

Net Profit 21,3150 46,3570 77,9380Net Profit/Sales 9.87% 16.86% 22.53%

P j t d B l Sh t


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Pro Forma Balance SheetYear 1 Year 2 Year 3

AssetsCurrent AssetsCash 103,0500 144,0540 220,3400Inventory 2,7500 3,5480 4,3670Other Current Assets 0 0 0Total Current Assets 105,8000 147,6030 224,7070Long-term Assets

Projected Balance Sheet:

Long-term Liabilities 74,8400 69,6800 64,5200Total Liabilities 85,1850 78,2310 74,9980

Paid-in Capital 60,0000 60,0000 60,0000Retained Earnings (33,1000) (11,7850) 34,5710Earnings 21,3150 46,3570 77,9380Total Capital 48,2150 94,5710 172,5090Total Liabilities and Capital 133,4000 172,8030 247,5070

Net Worth 48,2150 94,5710 172,5090

Business Ratios


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Business Ratios:

Ratio Analysis

Year 1 Year 2 Year 3 Industry Profile

Sales Growth 0.00% 27.31% 25.82% 15.20%

Percent of Total Assets

Inventory 2.06% 2.05% 1.76% 4.00%

Other Current Assets 0.00% 0.00% 0.00% 31.80%

Total Current Assets 79.31% 85.42% 90.79% 40.90%

Long-term Assets 20.69% 14.58% 9.21% 59.10%


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Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities

7.76% 4.95% 4.23% 31.60%

Long-term Liabilities 56.10% 40.32% 26.07% 28.00%

Total Liabilities 63.86% 45.27% 30.30% 59.60%

Net Worth 36.14% 54.73% 69.70% 40.40%

Sales 100.00% 100.00% 100.00% 100.00%

Gross Margin 90.67% 90.55% 90.75% 0.00%


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Accounts Payable Turnover 7.33 12.17 12.17 n.aPayment Days 27 33 27 n.a

Total Asset Turnover 1.62 1.59 1.40 n.a

Debt RatiosDebt to Net Worth 1.77 0.83 0.43 n.a

Current Liab. to Liab. 0.12 0.11 0.14 n.aLiquidity Ratios

Net Working Capital 95,4550 139,0510 214,2290 n.aInterest Coverage 4.94 10.16 17.59 n.a

Additional RatiosAssets to Sales 0.62 0.63 0.72 n.a

Current Debt/Total Assets 8% 5% 4% n.aAcid Test 9.96 16.85 21.03 n.a

Sales/Net Worth 4.48 2.91 2.01 n.aDividend Payout 0.00 0.00 0.00 n.a


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http://www.culture.gov.uk/images/research/t

safirststepprojectreportpt1.pdf


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Thankyou.

Yoga- PPT Final

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