Yoel Kenan - AFRICORI - World Intellectual Property Day Workshops Presentation

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MUSIC CONTENT DISTRIBUTION PROPOSAL WIP DAY NAIROBI 2016 Presentation

Transcript of Yoel Kenan - AFRICORI - World Intellectual Property Day Workshops Presentation

MUSIC CONTENT DISTRIBUTION PROPOSAL

WIP DAY NAIROBI 2016 Presentation

PRIVATE AND CONFIDENTIAL

CHALLENGING ENVIRONMENT FOR MUSIC RIGHTS

BUILDING THE NEW MUSIC BUSINESS THROUGH

DIGITAL INFRASTRUCTURES

STREAMING

DIGITAL DISTRIBUTION

PUBLISHING

NEIGHBOURING RIGHTS

INTERNATIONAL SALES

REPORTS AND ANALYTICS

PRIVATE AND CONFIDENTIAL

1.2 BILLION Mobile Phone subscriptions200+ Million Smartphones sold already

400+ Million Smartphones shipping in the next 4years

Source: Jeffries & Co via Statistica

400 million Smart Phones

cheaper cost of data +

music revenuesdrive digital

PRIVATE AND CONFIDENTIAL

SOLO PHONES NIGERIA

(ALL YOU CAN STREAM MUSIC)

AFRICORI EXCLUSIVE

OF LOCAL MUSIC

NOVEMBER 2013

DISTRIBUTOR

SOLD WITH FREE MUSIC

MTN Music + NIGERIA

Integrated Billing

AFRICORI ONE OF

AGGREGATORS

January 2015

5 OFFICIAL

Streaming Offeringlocal content only

KISOM UNITEL ANGOLAJuly 2015

100,000 subscribers

Streaming Offering

in its first 5 months

with unlimited Data

70%

8%

22%

advertising supported (Youtube model)

advertising supported (Youtube model)

paid by customers (streaming+downloads)

streaming services (smart phones bundles)

FREE TO CONSUMERS STREAMING MUSIC SERVICES

AS A MARKETING OFFERING

$ 400 million / year by 2020PRIVATE AND CONFIDENTIAL

we distribute to digital music stores in Africa and Worldwide

we digitise from physical formats to digital formats

we collect ancillary revenues associated to african music rights

PRIVATE AND CONFIDENTIAL

MUSIC SERVICES FOR INDEPENDENT LABELS AND ARTISTS

revenue collection

mobile access

daily analytics

worldwide distribution

video distribution

a team for your label

passionate & music experienced people

passionate & music experienced people

distributing music to 300 stores worldwide & new african platforms

optimising visibility & revenue on video

platforms

access to advance analytics to track

revenues & promotional

performances

access to your analytics & revenues

anywhere on your mobile.

PRIVATE AND CONFIDENTIAL

How to increase your revenue.

INDEX

Understand your market. Make your music available everywhere. Digital compilations Digital play-lists Marketing and promotion. ( How we do it and what we need)

A new ecosystem

INDEXHow to increase your revenue.

INDEXHow to increase your revenue.

INDEXHow to increase your revenue.

INDEXHow to increase your revenue - Tips

Create Great Artwork Updated Artist / Label profiles Social media activity (Increase Your numbers) Press- releases Profile images Bios Radio activity Marketing / promotional activity Sales history

Transparency I The Solution

INDEXAnalytics Solutions

Africori partners with Revelator

Consolidate your revenue across all channels.

Know where (and when) you’re making money to adjust your marketing approach.

Instant access to download and streaming performance.

Generate reports and royalty statements at a push of a button.

Understand how consumers engage with your content.

INDEXAnalytics Solutions

INDEXAnalytics Solutions

INDEXAnalytics Solutions

INDEX

Monitor your digital sales directly from your Smart Device.

Analytics Solutions

LAGOS

HARARE

DAR ES SALAAMJOHANNESBURG

ACCRA

LUSAKALONDONNAIROBI

KIGALI