Yo ProteicoEl yo proteico es un ser que surge por la

cibercultura, se adapta a todo lo nuevo que surge dentro de los medios, vamos a describir

algunas de sus características que se presentan en la lectura de Jeremy Rifkin.

• Lack of socializing and extended attention span.

-They are not able to start a conversation without bringing up trending topics.-If one person wants to have a deep conversation they lose track during the explanation.

• His life is with short-lived fragmented frames of consciousness.

-Because they are not able to give full attention to something, their activities are cut off to change the action.

• Freedom as the right to be included in the webs of mutual relationships.

- They feel free to be included in cyberplaces, it is also a challenge towards the society.

• In the middle of the cultural economy, which is a bunch of simulated worlds, the protean man adapts himself as a camelion does.

-They put the example as the way of living as an autonomous agent in a Darwinian world of competitive survival. This was a book that explains the quick adaptation of the dungeons and dragons rules.They don´t sell the product

They sell experience…

• They don´t follow the Ideological way to work ethos, they rather take the theatrical way to play ethos.

- This means that they change the habits, ethos comes from ethic in Greek.

• They feel comfortable conducting business and engaging in social activity in electronic commerce and cyberspace.

Más de la mitad de personas en el mundo…

no ha hecho una llamada telefónica