YMS 2012 pinterest_marketing_for_merchants
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Transcript of YMS 2012 pinterest_marketing_for_merchants
Connecting with Customers to Drive Revenue
Wednesday, August 8, 2012
@caseycarey
#YMS2012
Pinterest lets you organize and share all
the beautiful things you find on the web.
People use pinboards to plan their
weddings, decorate their homes, and
organize their favorite recipes.
“ “
Pinterverse
18%
36%
37%
39%
42%
44%
45%
11%
23%
14%
10%
22%
39%
18%
Footwear
Jewelry, Handbags &Accessories
Health & Beauty
Flowers, Food, Drinks, &Gifts
Art, Art Supplies, & Hobbies
Clothing & Apparel
Home, Garden, & Pool/Spa
Buy Browse
1 in 4 purchased an item they browsed*
20.5MM 85% female
25-54 years old
middle class
58% visit 1+ times/week
*Bizrate Insights Image Sharing 2012
4
1. Is your brand Pinteresting? – consider target market, brand image, product categories, available resources (time, images, etc.)
2. See what has been pinned from your site
pinterest.com/source/mywebsite.com
3. Decide who you are on Pinterest – think themes/stories, not products
4. Add the Pinterest “Follow” icon to your site, consider adding “Pin It” icons to your product pages
5. Start by creating 3-6 pinboards incrementally over time
6. Share other’s content – re-pin to your boards to complete your story
7. Use quality images and keep the content fresh
8. Enjoy the referral traffic (more than Twitter and Facebook combined!)
Be Pinworthy
› Use high quality images (192 to 600px
wide and up to 5000px tall)
› Use a filename with keywords (chrome-
cobra-wool-hoodie-black.jpg)
› Pin from an original permalink source
› If you upload an image, add a link to the
appropriate content
› Include analytics tracking in links as
appropriate
› Add a keyword-rich description, limit to
about 200 characters
› Add price if appropriate
› Also pin videos
Pinboards are the front-door
› Use a keyword-rich name
› Use a compelling cover image
Make Sharing Easy: Pin-It Widget
› Select best image
› Add suggested comment
Get Social
› Follow, like, comment, and re-pin
› Integrate with Facebook
Follow the Rules
› Image rights to use
› No promotions or spamming followers
Pinvana
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