ANNUAL CONSTITUENT SERVICES REPORT

YMCA OF NORTHERN UTAH 2013

PLUS TRENDS

(DRAFT)

2

YUSA CONSTITUENCY REPORT

This section includes the numbers that we report to YUSA. Total served is an unduplicated count of participants.

Programs participants counts each participant in a program and reflects duplicates. Volunteers, number of

programs, collaboration and events participation are also reported.

Participation Trends

The Total Served—By Age chart shows that we have

been consistently growing the unduplicated number

of individuals we serve each year, with the

exception for 2013. The change in participation can

be attributed to the change of pricing structure in

Weber County and the closing of a Junior High

program in Salt Lake County.

The Program Participants (Youth) chart shows

continued growth for all years including 2013. This

chart sums the numbers of participants

participating in each program, therefore showing

that more youth are crossing over to more

programs.

2013 Highlight

EXCITING

GROWTH

4812 youth were

served because more

youth are

participating in more

programs

3

Volunteer Trends

The chart shows that we had steady growth in

volunteers until 2011. The drop in the number of

volunteers in 2012 can partially be attributed to a

large group not coming to Camp Roger. Another reason for the decline was transition

between volunteer coordinators Our volunteer numbers improved significantly in 2013. Volunteer hours

did not show the same decline in 2012 because we had an accounting volunteer start and has continued

to volunteer approximately 20 hours per week.

2013 Highlight

736 community members giving

7,888 hours of volunteer time.

Program and Collaborations Trends

Until 2013 we showed marginal growth in the number of programs we offered to the community. In

2013 our decrease in programs can be attributed

to being more strategic in the programs we offer.

For example in previous years we offered

swimming lessons in the summer but it was not a

sustainable program, so we did not offer them in

2013.

Our number of collaborations have steadily increased and we are expecting the trend to continue in

2014. These collaborations include partnerships with school districts, the U.S. Forest Service and other

non-profits.

2013 Highlight

57 programs offered and 27

Collaborations with in our

4

Event Trends

2009 was the first year that YUSA had

organizations report on events and event

participation. 2011 and 2012 show extreme

spikes for both the number of events held and number of attendees. This is because we

counted the Health and Wellness Classroom Integration program as events.

2013 Highlight

7,367 individuals participated in 52

family and community events.

QUALITATIVE TRENDS

One measure we use to determine our value to the community is surveys. We survey Parents, Youth, Teachers and Staff. Fall 2012 marks where we began a systematic approach to tracking and using our survey data.

Parent Feedback

Parent overall satisfaction has received more than 90% of parents saying they are satisfied with

our programs. 90% or more parents say that the Y helps their child academically.

5

Parent Feedback

Spring 2013 shows an increase in for both charts, but then

drops for Fall 2013. As we continue to survey parents we

will see if Spring survey scores continue to be higher with

the possible reason that youth have not been in the

program long enough in the Fall for parents to see the

difference in values and health.

2013 Highlight

“It’s amazing for my son. He comes to the house

happy because he enjoys himself and works

hard. Thank you and good work!”

-Y Parent, Fall 2013 Parent Survey

Teacher Feedback

Spring 2013 saw the highest levels of teaches

willing to recommend the Y to others and agreeing

the Y is beneficial to students. As we continue to

administer the survey, we will be able to identify if

spring consistently receives higher marks.

2013 Highlight “Johnny is a student with many challenges- physically, emotionally and academically. He began the YMCA only recently, but I have noticed significant improvements. He has gone from turning in no or barely completed homework to turning in fully completed homework on time. Concepts I did not believe he was getting at all shows a C average on test scores- telling me that he at last is beginning to understand. Originally painfully quiet and shy, he is beginning to come out of his shell and he gains confidence in what he is doing. They are doing a great job with him!”

-Elementary Teacher, Fall 2013 Teacher Survey

6

Youth Survey Feedback

Youth Surveys are completed by the youth while they are attending

program. Both the questions “Do you like coming to the Y” and the

“Y helps me improve my grades” have seen growth from Spring

2013 to Fall 2013. When the 2014 surveys come back we will look

to see if there are seasonal trends.

2013 Highlight

Fall 2013 showed the highest percent of

youth enjoying the Y and reporting that

it helps improve their grades.

Youth Survey Feedback

Healthy Living is one of our focus areas we are incorporating into our programs. More than 60% of

our youth are reporting that the Y teaches them to exercise often and almost 70% of youth are

reporting that the Y is teaching them to eat healthy.

7

Staff Survey Feedback

We asked the staff “Overall I am very satisfied with my job” and “My job gives

me a sense of accomplishment.” Spring 2013 shows a decline in the percent of

staff agreeing and strongly agreeing, but Fall 2013 shows improvement. The

spring 2014 survey will be expanded to include administrative and

development staff and will also ask the questions “I would encourage friends

and others to work here.”

2013 Highlight

98% of Staff agree or strongly

agree that their work gives

them a sense of

accomplishment in Fall 2013.

8

SALT LAKE COUNTY

Participation Trends

Afterschool numbers dropped overall in 2013, some theories have included the increase in prices, removing drop-ins and ensuring families pay before they drop their children off. Although these changes may have contributed to a few numbers, the Salt Lake team has chosen to focus on strategies for new recruitment. Efforts have been put into place in 2014 with great results and we have begun to see an increase enrollment and engaging more students. These include adding specialty programs such as soccer, girls on the run and dance and focusing on marketing and increased visibility in the schools. Staff are working more on reaching out to individual teachers and tutoring students are encouraged to enroll in ASP after their tutoring session. We are working on a creating a specific ASP product to market to tutoring parents for the 2014-2015 school year. Considerations need to include transportation and pricing.

2013 Highlight

With the addition of the 21st Century Funding at the beginning of the 2013 school year there has been a lot of

growth and changes in Salt Lake County. We have seen growth in community programming with the introduction

of more fitness classes, a mommy and me program and Kid’s Night Out programs throughout the school year.

Tutoring has been the biggest addition to programming with a solid growth trend, serving 15-60 additional

students at each school site.

9

Financial Assistance Trends

The number of families served in Salt Lake County who need financial assistance continues to grow. It is

important to be able to support these families and provide a quality program for their youth. The addition of the

21st Century funding and the Social Impact Loan have allowed us to provide more programming at a greatly

subsidized rate.

2013 Highlight

The majority of the increase in financial assistance is due to the 21st Century Funding. We now offer a fully

subsidized tutoring program that has served almost 400 students.

Salt Lake County Financial Assistance

10

WASATCH COUNTY

Participation Trends

Wasatch County has continued to see growth in programming throughout the summer. Overall Camp Roger

enrollment increased again in 2013 and with the addition of another week was able to maintain a session average

over 100 campers. We are opening up another week this summer, returning Camp Roger to the full 9 week

season with the expectation of maintaining the 100 camper session average. In addition to adding another

horsemanship option and continuing to refine the schedule we are optimistic for another successful summer.

2013 Highlight

This summer Camp Roger also offered two family camps, one mid-summer and one over Labor Day. The July

family camp was promoted through Living Social and had an excellent turn out. Labor Day family camp had one

large family register, which made the program viable and included a few additional smaller families.

Heber Day Camp had a strong first summer, serving almost 70 children and able to maintain a break even budget. We have reached out to the ASP Director in Heber and she has to agreed to promote the day camp program to her families.

11

Wasatch County Financial Assistance

Financial Assistance Trends

As enrollment and program options grow in Wasatch County the number of families that need financial assistance

also grows.

2013 Highlight

Wasatch County continues to offer more support annually as enrollment grows. 2013 also saw a very successful

launch of a targeted annual to Camp families resulting in over $3,500 in donations.

12

Participation Trends

The most distinct change in participation is in our Jr. High programs which is due to tightened staff/student rati-os and a need to review our program offerings.

2013 Highlight

Though our overall enrollment is down in areas, we are retaining more youth on a consistent basis. Data was not available for 2010 and 2011.

WEBER COUNTY

13

Weber County Financial Assistance

Financial Assistance Trends

Weber County implemented a true tiered pricing system and a streamlined financial assistance application process at the start of 2013-14 school year. The 2012 spike recognized here is due to the second snack youth counted in our financial assistance numbers.

2013 Highlight

The red area highlights the number of families opting to pay tiers above Tier D. This will be an area that we will expect to grow over time. Our families have been very receptive to our new tiered model in Weber County.