Ym2 elite program - asm 18.1 - thiên an
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Transcript of Ym2 elite program - asm 18.1 - thiên an
ASSIGNMENT 18.1
TRẦN QUỐC THIÊN AN
OBJECTIVE
Introduce Phu My Hung life to audiences as a mean for your safety life with happy moment and peaceful daily life
COMMUNICATION MESSAGE
Phu My Hung life insurance is the best choice for your life and family to have a happy and peaceful lifetime
TARGET AUDIENCE
Family, young dad and young mom with little kid, AB, urban Busy in their daily life and desire a moment of happy childhood to balance and nurture the hasty reality Need a playground for their kids in the weekend through that enjoy their life
TOGETHER WITH PHU MY HUNG LIFE
COME BACK TO CHILDHOOD
WITH THE BIG YELLOW DUCK
MASTER CONCEPT
Come back to childhood to enjoy your lifetime with the happy and peaceful
moment with the image of little childhood – a yellow duck
CAMPAIGN ROLL OUT
TRIGGER EXPERIENCE AMPLIFY
Objective Trigger TA about the upcoming big yellow duck
Give TAs a chance to experiethe famous big yellow duck
Amplify those to mass consumers
Message The famous big yellow duck is coming to town – the 1st ever in Vietnam
Together with Phu My hung life & yellow duck come back to your childhood and enjoy the lifetime with happiness and peacefulness
Let more people experience the happy moment and enjoy lifetime
Key hook Demo yellow duck before 2day launcing
Place the yellow duck in Crescent lake for Tas to take photo
Coming back to childhood festival
Supportive tactics
Online advertorialTv news
“Cùng Phú Mỹ Hưng life trở về tuổi thơ” photo contestSocial seedingInfluencerWeekend activities
Reportage
TRIGGER
EXPERIENCE
AMPLIFY
KEY LEARNING
Good consumer touch point Simple but effective action