Music in your heartJirka Jón | Nydrle

Lukáš Svoboda | Ritchy

Challenge

To create a new concept of active participation of pupils in Music Education classes while encouraging schools to actively participate in the “Music in your heart“ project.

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They want to get on the level of their idols, they want to have their life and fame – concerts, CDs, fans and everything that goes with it. But they don‘t necessarily posses the skills required to do so.

They want to get on the level of their idols, they want to have their life and fame – concerts, CDs, fans and everything that goes with it. But they don‘t necessarily posses the skills required to do so.

Every youngster has a music idol they want to be or meet – Tomáš Klus, Eminem, Taylor Swift etc. However, in many cases, the music taught in the classes couldn‘t often be further from their taste.

Every youngster has a music idol they want to be or meet – Tomáš Klus, Eminem, Taylor Swift etc. However, in many cases, the music taught in the classes couldn‘t often be further from their taste.

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„The biggest motivation for the teacher to create interesting classes is to actually see the positive feedback from the students“

Martina K., soon-to-be-teacher, 25 y.o.

„The biggest motivation for the teacher to create interesting classes is to actually see the positive feedback from the students“

Martina K., soon-to-be-teacher, 25 y.o.

„In order to get all students to participate, I create classes based on what my students find interesting and change the studying plans accordingly. “

Jana I., teacher for 20 years, 40+ y.o.

„In order to get all students to participate, I create classes based on what my students find interesting and change the studying plans accordingly. “

Jana I., teacher for 20 years, 40+ y.o.

„I have to be at least in black numbers, every income helps.“

Every CEO, school principal, everybody

„I have to be at least in black numbers, every income helps.“

Every CEO, school principal, everybody

STUDENTS

Active participation of the students due to fame motivation and exposure

to relevant music

STUDENTS

Active participation of the students due to fame motivation and exposure

to relevant musicTEACHERS / SCHOOLS

Monetary and inner motivation to participate

in the project

We need to keep the teachers motivated to make the students passionate to keep the teachers motivated…

„Even the one in the last row can become a star“

We will use the competition (for the whole class to participate) in which the most succesful ones will record a CD together.

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Song selection

• Own content creation

• Active participation

Song practice

• Everyone participates

• FB filled with tips and tricks

Uploading and sharing

• To get likes• Creating

buzz• Second song

preparation

Concert and CD creation

• Top 6 schools

• 2 songs each• 10% from

each CD sold

Top6

Touchpoints – Schools / Teachers

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Newsletters / Direct mails Ministry of Educationmaterials

Touchpoints – Students

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Facebook wall & page

TeachersAmbient

Mafra Inner circuit TV

Óčko TV

Why this concept?

Students will actively participate

Extra income and PR for schools and Music Education classes

Long-term overlap

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SummaryChallengeCreate active participation in Music Education classes

Insight conclusionCreate content relevant and motivating to keep the student active and interested. Their activity, together with a possibility of extra income and PR, gains support of teachers and schools

MessageEven the one in the last row can become a star

Main ToolMusic contest, where even the less skilled ones can become stars

TouchpointsTeachers – Direct Mail, MŠMT materialsStudents – Social Media, Ambient, Mafra publications, Óčko, Teachers themselvesTEACHERS / SCHOOL

Monetary and inner motivation to participate

STUDENTSActive participation due to fame motivation and relevant content