Yippee-IA: All you need to know about Information Architecture in 5 minutes

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Image credit: http://www.disambiguity.com/information-architecture-is-in-the-dna-of-design-on-evolving-not-dying/ Yippee-IA All you need to know about Information Architecture in 5 minutes @chrishow #uxcb14

description

Presentation given at UXCampBrighton 2014. #uxcb2014. The 5 minute presentation on ways of organising things was followed with a card sort.

Transcript of Yippee-IA: All you need to know about Information Architecture in 5 minutes

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Image credit: http://www.disambiguity.com/information-architecture-is-in-the-dna-of-design-on-evolving-not-dying/

Yippee-IAAll you need to know about

Information Architecture in 5 minutes

@chrishow#uxcb14

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A definition

INFORMATION ARCHITECTURE IS THE ART & SCIENCE OF ORGANISING AND LABELLING WEBSITES TO SUPPORT TASK COMPLETION AND INTUITIVE ACCESS TO CONTENT

“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects.

Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve.

It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.”

– Jeffrey Zeldman (Founder of A List Apart)

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Image credit: http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/article_feature/Richard-Wurman.jpeg

"An information architect is the individual who organises the patterns inherent in data, making the complex clear.”

– Saul Wurman, Information Anxiety (1976).

There are only 5 ways to organise things

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LocationAlphabetTimeCategoryHierarchy

Random is not a way of organising things.

There are only 5 ways to organise things

Image credit: http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/article_feature/Richard-Wurman.jpeg

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Location

Image credit: https://www.ischool.utexas.edu/~l38613dw/readings/InfoArchitecture.html

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Location

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Location

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Alphabet

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Alphabet

Image credit: Steve Emmanuel, University of Brighton Graduate Show 2005

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Time

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Time

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Time

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Time

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Category

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Category

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Category

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Hierarchy

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Image credit: http://www.theguardian.com/sport/datablog/interactive/2012/aug/07/olympics-2012-alternative-medal-table-visualised

Hierarchy

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Hierarchy

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Image credit: http://www.wpclipart.com/science/atoms_molecules/periodic_tables/periodic_table_of_elements_BW.png

Mixing them up

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Image credit: http://inthedistance.net/images/2014/02/wpid4414-Cape-Town-South-Africa-216.jpg

Where the record was recorded

By the singer’s family nameWhen the record was released

The emotions the music provokesBPM of the fastest tune

Location

Alphabet

TimeCategory

Hierarchy

Less intuitive ways to organise a record store

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LocationAlphabetTimeCategoryHierarchy

Your turn to help me

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Yippee-IACongratulations. You are now an

Information Architect.

@chrishow#uxcb14