YIP BRAW PR UPDATE - Amazon Web Services ·...

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YIP MAN “BRAW POWER” DEBUT ALBUM RELEASED ON FRIDAY 11 th NOVEMBER 2016 ARMELLODIE RECORDS – ARM50 – LP / CD / DOWNLOAD DISTRIBUTION BY CARGO / PROPER DIGITAL Armellodie Records is proud to present ‘Braw Power’, the debut album from Yip Man of Scotland, released on Friday 11th November 2016. Yip Man is the alterego of Scottish songwriter Al Nero, the former frontman of blissful guitar slingers Le Reno Amps and the cofounder of Glasgow’s Armellodie Records. Since Le Reno Amps bowed out in 2011 one might be forgiven for thinking that outside of corunning Armellodie Nero has been somewhat idle. In truth he has been undergoing metamorphosis. He’s been away. Al Nero went to China… Yip Man came back. You may choose to imagine our hero on his oriental adventure, squinting against the setting sun in sprawling dusty wastelands, or atop snowcapped peaks holding earnest conversation with stationary holy men, or perhaps brushing the Mongolian border astride a saddleless galloping horse. Maybe that’s true, or maybe he was in a bar. Whatever happened on our protagonist’s travels the resulting music displays Yip Man's ability to melt down a rainbow of musical possibilities into an irresistible marriage of riff & melody in the brightest of colours. From the explosion of the lopsided opener ‘Barnburner’ and the synthriddled rocking of ‘Not That Easy’, to the Calypso carnival of ‘For Your Own Good’ and Pavementesque brainrockin' of ‘Skinny White Ghost’. The songs on ‘Braw Power’ find Nero lyrically and poetically tackling his own existential ennui, whilst sounding like a man who just found the last Golden Ticket in his Wonka Bar. There is a worldweary sarcasm in the lyrics, a black humour, and sometimes a barely withheld anger. This creeps into the music as well, and we start to hear dissonance, unusual rhythms and chromatic melody upsetting and mutating the kind of songs that might otherwise have had something of the simplicity of the Ramones. The best pop songs are beautiful feedback loops of empathy and pathos. Yip Man realises and understands the power and purpose of the pop song. They are for our hurt, our disappointment, our regret, our losses and our failures. Each tragic breakup song heals something in the listener. Yip Man brings it all, inadequacy, lies, loss, bitterness, infidelity, empty beds and the horrible certainty that whatever he’s just got over, he’s doomed to live through again and again. It’s no accident that ‘Stuck on Repeat’ reappears as the album’s ominous coda. Nero’s metamorphosis into Yip Man might not have been a gruesome Kafkaesque shift in species, but it has produced a darker, smarter and completely unapologetic writer of intelligent pop songs, stuffed full of unusual ideas and fresh interpretations of trope. With grand ambitions tempered by a homely charm, you can be sure that whatever life throws at Yip Man, he’ll bat it straight back with his killer hooks. Braw Power is available on LP, CD and download from Friday 11 h November 2016 on Armellodie Records. 1. Barnburner 2. Not That Easy 3. In The Book 4. Crying Thunderstorms 5. Kings and Queens 6. Stuck on Repeat 7. For Your Own Good 8. Silver Wings 9. Skinny White Ghost 10. This Girl I’m Bound 11. Taxi 12. It’s About Time We Stopped “Fiercesome Powerpop” Vic Galloway (BBC Radio Scotland) “Laced with a Weezer-esque sense of fun, big riffs and appreciation of guitar pop… a delight” Andy Malt (CMU) For more information contact: [email protected] +44 (0) 7976 024745

Transcript of YIP BRAW PR UPDATE - Amazon Web Services ·...

Page 1: YIP BRAW PR UPDATE - Amazon Web Services · Braw)Power!is!available!on!LP,!CD!anddownloadfrom!Friday’11h’November’ 2016!onArmellodieRecords.!! 1. Barnburner 2. Not That Easy

YIP MAN “BRAW POWER”

DEBUT ALBUM RELEASED ON FRIDAY 11th NOVEMBER 2016 ARMELLODIE RECORDS – ARM50 – LP / CD / DOWNLOAD

DISTRIBUTION BY CARGO / PROPER DIGITAL

Armellodie   Records   is   proud   to   present   ‘Braw   Power’,   the   debut   album  from  Yip  Man  of  Scotland,  released  on  Friday  11th  November  2016.      Yip  Man   is   the  alter-­ego  of  Scottish  songwriter  Al  Nero,   the   former   frontman  of  blissful   guitar   slingers   Le   Reno   Amps   and   the   co-­founder   of   Glasgow’s  Armellodie   Records.   Since   Le   Reno   Amps   bowed   out   in   2011   one   might   be  forgiven   for   thinking   that   outside   of   co-­running   Armellodie   Nero   has   been  somewhat   idle.    In   truth   he   has   been   undergoing   metamorphosis.   He’s   been  away.  Al  Nero  went  to  China…  Yip  Man  came  back.      You  may  choose  to  imagine  our  hero  on  his  oriental  adventure,  squinting  against  the   setting   sun   in   sprawling   dusty   wastelands,   or   atop   snow-­capped   peaks  holding  earnest  conversation  with  stationary  holy  men,  or  perhaps  brushing   the  Mongolian   border   astride   a   saddleless   galloping   horse.     Maybe   that’s   true,   or  maybe   he   was   in   a   bar.    Whatever   happened   on   our   protagonist’s   travels   the  resulting   music   displays   Yip   Man's   ability   to   melt   down   a   rainbow   of   musical  possibilities   into   an   irresistible   marriage   of   riff   &   melody   in   the   brightest   of  colours.        From   the   explosion   of   the   lop-­sided   opener   ‘Barnburner’   and   the   synth-­riddled  rocking  of  ‘Not  That  Easy’,  to  the  Calypso  carnival  of  ‘For  Your  Own  Good’  and  Pavement-­esque   brain-­rockin'   of   ‘Skinny   White   Ghost’.     The   songs   on   ‘Braw  Power’  find  Nero  lyrically  and  poetically  tackling  his  own  existential  ennui,  whilst  sounding  like  a  man  who  just  found  the  last  Golden  Ticket  in  his  Wonka  Bar.      There  is  a  world-­weary  sarcasm  in  the  lyrics,  a  black  humour,  and  sometimes  a  barely  withheld  anger.  This  creeps   into   the  music  as  well,  and  we  start   to  hear  dissonance,  unusual  rhythms  and  chromatic  melody  upsetting  and  mutating  the  kind  of  songs   that  might  otherwise  have  had  something  of   the  simplicity  of   the  Ramones.        The  best  pop  songs  are  beautiful   feedback   loops  of  empathy  and  pathos.    Yip  Man   realises   and   understands   the   power   and   purpose   of   the   pop   song.     They  are  for  our  hurt,  our  disappointment,  our  regret,  our  losses  and  our  failures.  Each  tragic  breakup  song  heals  something  in  the  listener.      Yip  Man  brings  it  all,  inadequacy,  lies,  loss,  bitterness,  infidelity,  empty  beds  and  the   horrible   certainty   that   whatever   he’s   just   got   over,   he’s   doomed   to   live  through  again  and  again.    It’s  no  accident   that   ‘Stuck  on  Repeat’   reappears  as  the  album’s  ominous  coda.    Nero’s  metamorphosis  into  Yip  Man  might  not  have  been   a   gruesome   Kafkaesque   shift   in   species,   but   it   has   produced   a   darker,  smarter  and  completely  unapologetic  writer  of  intelligent  pop  songs,  stuffed  full  of  unusual  ideas  and  fresh  interpretations  of  trope.        With   grand   ambitions   tempered   by   a   homely   charm,   you   can   be   sure   that  whatever  life  throws  at  Yip  Man,  he’ll  bat  it  straight  back  with  his  killer  hooks.      Braw  Power   is  available  on  LP,  CD  and  download  from  Friday  11h  November  2016  on  Armellodie  Records.  

  1. Barnburner 2. Not That Easy 3. In The Book 4. Crying Thunderstorms 5. Kings and Queens 6. Stuck on Repeat 7. For Your Own Good 8. Silver Wings 9. Skinny White Ghost 10. This Girl I’m Bound 11. Taxi 12. It’s About Time We Stopped “Fiercesome Powerpop” Vic Galloway (BBC Radio Scotland) “Laced with a Weezer-esque sense of fun, big riffs and appreciation of guitar pop… a delight” Andy Malt (CMU)  

For more information contact: [email protected]

+44 (0) 7976 024745

Page 2: YIP BRAW PR UPDATE - Amazon Web Services · Braw)Power!is!available!on!LP,!CD!anddownloadfrom!Friday’11h’November’ 2016!onArmellodieRecords.!! 1. Barnburner 2. Not That Easy