An in detail analysis of music video’s

By Mario Saliasi

Jay Rock- Hood gone love it featuring Kendrick Lamar

• In many ways Jay Rock’s ‘Hood gone love it’ music video screams out many of the typical conventions that build up a hip hop music video. The lyrics having direct correlation with the music video, Jay Rock and his crew in Compton “the hood” in which you could apply Andrew Goodwin’s theory that there is a relationship between the lyrics and the visuals which illustrates lyrics.

• Mainly performance based shots of the main artist Jay Rock and his crew nodding and waving to the camera, As well as hip-hop video’s conventionally being male predominant, so is this one. His posse again being a clear connotation of strength and status.

Time frame: 00:31

Though untypically like a hip-hop music video the women aren’t objectified and are viewed as equals which a opposes the theory of Voyeurism that women are there to be objectified and put there for male pleasure

Time frame 1:38

• The various narrative shots of him and his posse driving around his neighbor hood connotes a sense of ownership which reinforces the idea of power Time Frame: 0:41

Close ups to signify his importance and dominance to the audiences. As well a smooth transitions to move with the flow of the music video Time Frame: 0:16

Again very conventional of a Hip-hop music video featuring flashy car’s to connote, the artist wealth and supporting the idea of materialism

2pac- California Love

This music video features a conventional style of a variation of shots, for example in this shot Dr Dre viewed from a low angle to enforce his power over the audience because he is view from a higher position than everyone else

Time Frame: 2:12

This music video supports the theory of intertexuality the music video drawing upon existing text, in this instance the music video draws from the film "The Road Warrior" (1981)

"The Road Warrior" (1981)

Time Frame: 3:09

• Favouring Andrew Goodwin’s theory of a relationship between the visual’s and the lyrics, the visuals being an amplification of the lyrics. Dr Dre “Now let me welcome y’all to the wild, wild west” shows a connection between the visuals and the lyrics, dr dre implying that L.A is like “Road Warrior” a sheer place of chaos and rebellion

Like many Hip-hop video’s 2pac’s California love also features a variation of close up’s to signify his importance and dominance

An interval between two shots 2pac and fire burning signifying his danger, and reinforcing his power, he’s is not a force to be reckoned with.

Time Frame: 2:56

Time Frame 4:51