Yes, I Will Wisconsin

The National Story

Camp Randall seating capacity

80, 321

Transplant Listpatients waiting

106,000

Source: Jeff Miller/UW Madison

• Each day, 18 people die while waiting

• Every 11 minutes another name is added to the waiting list

The National Story

Yes, I Will Wisconsin

Saving lives by launching

a Donor Registry and

hosting the 2010 National

Kidney Foundation U.S.

Transplant Games®

• Secure online web site for Wisconsin residents to document their authorization for organ, tissue and eye donation

• Removes the burden of decision from family members during a difficult time.

• Real time access for recovery agencies

• The donor dot is a symbol of your wishes, the online portal registers your decision

• Residents 15 ½ and older can register• Launched on: Monday, March 29, 2010

• Press conferences in six media markets:• March 29:

• Madison• Milwaukee

• March 30:• Wausau• Green Bay• LaCrosse• Eau Claire

• Robust media plan• Grassroots Marketing Campaign “Yes, I Will Wisconsin”

• Partnering with WHA, WHPRMS, Workplace partners, civic groups, faith groups, etc.

• Built portal for YesIWillWisconsin.com

Registry Rollout

July 30 – August 4, 2010Madison, Wisconsin

What are the U.S. Transplant Games?

• Organized by the National Kidney Foundation• Held biennially since 1990• Olympic-style event consisting of 12 athletic competitions• Special ceremonies and events for living donors and donor families• Participants range in age from 2 to 87• Teams representing all 50 states

Why the Games?

To honor deceased donors, embrace donor families, celebrate the gift of living donation, showcase the

success of transplantation and inspire citizens to become

organ donors.

(awesome tattoo)

Who Attends?

• Transplant Recipients• Donor Families• Living Donors• Transplant Professionals• Family & Friends• Local and Statewide

Community

Athletic Competitions

•Badminton

•Basketball

•Bowling

•Cycling

•Golf

•Racquetball

•5K Run/Walk

•Swimming

•Table Tennis

•Tennis

•Track & Field

•Volleyball

•Ballroom Dancing**Demo Sport at 2010 Games

At Monona Terrace, Alliant Center, UW athletic facilities

Special Events and Activities

• Ballroom dancing event• 5k Run/Walk for Organ, Tissue and

Eye Donation• Opening Ceremonies• National Donor Quilt Exhibit• Closing Ceremonies

These events are open to the public.

Previous Games Locations

1990 Indianapolis1992 Los Angeles1994 Atlanta1996 Salt Lake City1998 Columbus2000 Orlando2002 Orlando2004 Minneapolis2006 Louisville2008 Pittsburgh2010 MADISON

Why Wisconsin in 2010?

• Coincides with the launch of the Wisconsin Donor Registry

• Unique statewide collaboration • UW Hospital and Clinics• Froedtert Memorial Lutheran

Hospital• Children’s Hospital of Wisconsin• Aurora Health Care• Greater Madison CVB• National Kidney Foundation of

WI

• American Family Insurance

Join the Team

800+ volunteers needed to support the Games

Community 5K Run/Walkon Saturday, July 31

Support Team Wisconsin

• Support the Yes, I Will Wisconsin campaign

• Message at meetings, forward emails or pen your own

• Use social marketing tools like Facebook to spread the mesage

• Encourage staff to sign up as a Games volunteer and to participate in the run/walk.

• Share the news: community, family, friends

Now what?

Yes, I did! Did you?