SUCCESS STORY OF YES BANK

GROUP MEMBERS:P07.ASHISH MATHEWP10.HEMANT TELANG

P38.SANDEEP SHARMAEX01.VIJAY TAYADE

INTRODUCTION• India’s fourth largest private sector Bank, is the outcome of the

professional & entrepreneurial commitment of its Founder, Dr. Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.

• YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

• YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients.

• YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India” by 2015.

VISION• To create a commercially viable financial institution

that incorporates sustainable development within core business functions

• Mainstream sustainability through multi-stakeholder engagement both internally & externally

• Link shareholder value with sustainable development of India ( Fourth Generation Sustainability)

• Engage in strategy development (in thought ) and execution (in action)

FIVE KEY BRAND PILLARS

• Growth• Trust• Human capital• Technology • Transparency and Responsible banking

10 Things To Remember

1. Fulfilling a dream2. Create ownership3. It’s all in a name4. Governance and transparency5. Institutionalise the bank

10 Things To Remember

6. Outsource the technology7. Driven by knowledge8. Make it public9. Be responsible, socially10.Thin, lean and agile

HOW DID YES BANK TIDE THROUGH THE CRISIS IN 2008 – 09

• Adopting proactive strategies• Retail expansion• Hiring people• Started building a brand

Branding Through Social Media

ACHIEVEMENTS• YES BANK is the only Greenfield license awarded by

the RBI in the last 15 years.• YES BANK has recently become the first Indian

Bank to become a signatory to the United Nations Global Compact.

• More than 125 branches over 100 locations across India as well as 93off-site ATMs.

• YES BANK has been ranked # 3 in “The BW Banking Special 2006 A Survey of India's Best Listed Public and Private Banks”

Conclusion

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