Presented by:GROUP 1

ANINDYA MUKHERJEEANSHUL SHRIVASTAV

APARNA SINGHAMRITA DAS

The success of yes bank can be attributed to its differentiating strategy

The bank differentiated itself on three basic parameters

Knowledge banking approachEmphasis on technologyHuman resource

The bank filled in the gaps left by other banksThe bank implemented latest IT

infrastructure which competitors could not as they were using old technology and cost of implementation of new technology was huge

The customer segment targeted by yes bank mainly comprises of corporate borrowers or NHI, who gave them more business per head compared to its competitors

Statistics shows that the bank was primarily in metros and other places that provided them a sound customer base, who were knowledgeable and used latest technology.

Yes bank had access to latest technology.Yes bank had good promoters.They had the ability to raise funds easily

because of foreign shareholding.Outsourcing its non core business.Top management very experienced.

• Vision: To create a commercially viable financial institution that incorporates sustainable development within core business functions

• Mainstream sustainability through multi-stakeholder engagement both internally & externally

• Link shareholder value with sustainable development of India (Fourth Generation Sustainability)

• Engage in strategy development (in thought) and execution (in action)

Responsible Banking - YES BANK’s Differentiated Approach

Responsible Banking

Agribusiness & Rural Banking (ARB)

Sustainable InvestmentBank (SIB)

Projects

Microfinance

Responsible Banking in Action

Not for ProfitsSocial Entrepreneurs

InvestmentBanking

Thought Leadership / Advisory / Institutionalization

Credit + Services

Credit + Services

M&A/PE/ Funds Management

CSR & Sustainability Initiatives

Rural Lending

Alternative Energy & Environment

CarbonFinance

SocialEnterprises

Microfinance Institutions Group (MIG)

YES SAMPANN Direct Lending

Other Bank Divisions:· Corporate Finance· Emerging Corporates· Corp. & Inst. Banking· Retail Branches· Business Banking

Deal GenerationDeal Generation

Deal Generation

Deal Generation

Deal Generation

Deal Generation

Responsible Banking in Thought

Responsible Banking as a Core Pillar of YES BANKResponsible Banking as a Core Pillar of YES BANK

KNOWLEDGE BANKING APPROACHFOOD AND

AGRI

INFRASTRUCTURE

LIFE SCIENCE &

BT

TELECOM

IT

MEDIA

REAL ESTATE

TECHNOLOGYThe company use latest technology available.Strategic partnership with reputed

technology providerOutsourcing of non core business

HUMAN RESOURCETop management team very experienced.Higher pay to retain talent5% executive ownership clause

Key initiatives by bank to recruit and train manpower

1. Yes entrepreneur in action2. Yes professional entrepreneurship

programme3. Yes mentor4. Yes school of banking5. Yes university and school relations

SOME OF THE FUTURE PLANS APART FROM BANKING

IndiaSignificant strengths in

agriculture, horticulture, dairy, poultry, etcAgro-climatic diversityProduction leadership in

many areasRapid urbanizationGovt. according priority

statusGrowth in Organized food

retail

11

15

0 10 20

Vegetables

Fruits

%

53

63

40 50 60 70

Vegetables

Fruits

%

India’s share in global production

India’s prices as % of world prices

Phase I: Proposed AFP Locations

Phase II: Proposed AFP Locations

Phase II: Cons. centre Locations

Phase I: Cons. centre Locations

Focus initially in Southern & Western India (8 AFPs)

Andhra PradeshKarnatakaTamilnaduMaharashtraGujarat

Phase II RajasthanWest BengalPunjabHaryanaUttar PradeshMadhya PradeshKerala

About 30 Consolidation Centres on pan India basis

Strategic Plan for food processing units