Yelp
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DIGITAL ENTERPRENEURSHIP BURAK ÖZKAN
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Transcript of Yelp
DIGITAL ENTERPRENEURSHIP
BURAK ÖZKAN
WHAT IS YELP?Yelp is
to find and talk about great (and not so great) local businesses.
a local reviews website covering the United States, Canada, the UK, Ireland, France, Germany, Austria and the Netherlands
Free to use.
WHAT IS SPECIAL FEATURE YELP?ReviewMobileCommunity / Social Network
REVIEWSearch by Keyword,
Business or Special Offer
Search by Address, City, State, or Zip
Rating out of 5
stars
Number of
Reviews
User/Mobile
Generated Photo
Google Map
Business Info
REVIEWUser Info
5 star rating
Written Review
MOBILEYelp had over 5 million unique
visitors to our mobile apps.63 million total unique visitors to
Yelp.com 8.5 million of which were from mobile browsers.
More than 2,216,896 calls were made from a Yelp app.
Over 40% of all Yelp searches were done on one of our mobile apps.
That’s nearly 9 calls every 10 seconds to a local business.
Source: http://officialblog.yelp.com
MOBILESearching
by Keyword
Locationg Special Offer
Uploading Photo
Reading/Writing Review
COMMUNITYAdd
Friends
Rate Review, Send to a
Friend, Link to Review
COMMUNITY PROFILEProfile Photo
41 Friends,70 Reviews,
1 First,3 Fans,
45 Local Photos,3 Lists
Follow / Friends
Compliments
COMMUNITY + MOBILE
Add Quick Tip
Check-in
Send to a Friend
Add Photo
Draft Review
Add Bookmar
k
HOW DOES YELP MAKE MONEY? Visitors: Yelp had 61 million monthly
unique visitors as of the end of its third quarter.
Reviews: Yelp has 22.4 million reviews on the site as of the end of its third quarter.
Revenue: $22 million in Q3 2011, up from $12.6 million in Q3 2010.
FUTURE OF THE COMPANYRelease for other country.Company PagesLocation based ads
