Yelp 3Q 2014 earnings slides
description
Transcript of Yelp 3Q 2014 earnings slides
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Local Brand Other
Strong Revenue Growth
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($M)
$36M $41M
$46M
$55M $61M
$71M $76M
$89M
$102M
$33M $27M
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Adj. EBITDA ($M) % Adj. EBITDA Margin
Note: See Appendix for reconciliation to GAAP Net Income (Loss) for the periods presented
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Significant Operating Leverage
Compelling Metrics
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Q3'13 Q3'14
Active Local Biz Accts1
Q3'13 Q3'149/30/13 9/30/14
67M 139M 86K
Cumulative Reviews Unique Visitors*
47M
117M
57K
41%
y/y
19%
y/y
51%
y/y
* Per Google Analytics, average number of monthly “users” over a given three-month period 1 Number of active local business accounts from which we recognized revenue in the period Note: Cumulative number of reviews since inception, including reviews that have been removed or not recommended
Cohort Analysis – Local Revenue
U.S. Market Cohort
Number of
Yelp Markets (1)
Average
Cumulative
Reviews
As of September
30, 2014 (2)
Year-Over-Year
Growth in
Average
Cumulative
Reviews (3)
Average Local
Advertising
Revenue Q3 2014
(4)
Year-Over-Year
Growth in
Average Local
Advertising
Revenue (5)
2005 – 2006 Cohort
6 4,452 31% $6,029 57%
2007 – 2008 Cohort
14 961 34% $1,656 73%
2009 – 2010 Cohort
18 317 44% $426 100%
(1) A Yelp market is defined as a city or region in which we have hired a Community Manager.
(2) Average cumulative reviews is defined as the total cumulative reviews of the cohort as of
September 30, 2014 (in thousands) divided by the number of markets in the cohort.
(3) Year-over-year growth in average cumulative reviews compares the average cumulative
reviews as of September 30, 2014 with that of September 30, 2013.
(4) Average local advertising revenue is defined as the total local advertising
revenue from businesses in the cohort over the three-month period ended
September 30, 2014 (in thousands) divided by the number of markets in the cohort.
(5) Year-over-year growth in average local advertising revenue compares the local
advertising revenue in the three-month period ended September 30, 2014 with that
of the same period in 2013.
4
High Engagement on Mobile
5 * Monthly average number of mobile unique visitors for the period indicated, calculated as number of “users” measured by Google Analytics accessing Yelp via mobile web plus unique devices accessing the app, each on a monthly average basis ** Clicks to calls and directions from the app and mobile web. Metrics for the current quarter.
Q3'13 Q3'14
73M
Mobile Unique Visitors*
50M
~45% new
reviews from
mobile**
~40M clicks for
directions** ~44M clicks
to call**
46%
y/y