Yellow Masai Partner Brochure Jan 2011

8/8/2019 Yellow Masai Partner Brochure Jan 2011

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PARTNER BROCHURE

January 2011Version 1.1

www.yellowmasai.com | [email protected]



What is Yellow Masai?

Yellow Masai Comprehensive travel portal marketingTanzania and East Africa to the world. We are an onlinetravel agent that leverages ICT (internet & mobile) to createa platform that streamlines online marketing and processesbookings on behalf of tour operators, hotels, airlines andferries. We also aim to create complete travel packages byworking with partners that better address the needs of travellers.

Yellow Masai was founded in early 2010 by a local

Tanzanian team with extensive travel industry experience in

Tanzania and strong technological understanding of ICT and

online travel booking. It is based out of Arusha, Tanzania in

the heart of the safari region in East Africa and San

Francisco/Silicon Valley, California. Our location and team

enables us to bring a local yet modern approach to travel

booking taking advantages of technological trends to make it

easier for travelers to connect and book travel deals with

more hotels, tours and regional airlines.

Mission

Yellow Masai aspires to become the most innovative

platform for connecting global & domestic travelers to a

wider selection of travel services in East Africa. We will drive

over 1M targeted visitors to our website in the first year and

aim to convert them to visitors to East Africa’s travel

services.

Our Promise

Technical Innovation: We will employ cutting edge ICT inc. e-commerce, social networks and mobile platforms to bring value,

efficiency, convenience and choice for travelers and across the

globe.

Partner success: Make our travel partners day to day life easier by

helping them deliver key online marketing presence inc. booking &

reservation functionality to make them succeed in the competitive

travel market.

Global reach, local execution: With a strong local touch, we aim

to create compelling packages that drive demand to both the

domestic and global travel market.

User Experience: We strive to have a great user experience for

our services to bring easy to use travel solutions to the market.




What are the benefits for Partners?

✔ Increase sales by taking advantage of

ecommerce online bookings.

✔ Be included in global online marketing

efforts on one multilingual platform inc.

visibility on major search engines Google

& Bing and social networks such asfacebook & twitter.

✔ Be part of exciting end-to-end attractive

packages targeting many segments &

languages.

✔ Simplify bookings by moving online- Get

confirmation, cancellations & changes via

e-mail & sms. Receive payments via

bank transfer or mobile banking (e.g. M-

Pesa)

✔ Embed our booking engine onto yourwebsite to take advantage of our

reservation processing, but continue to

use your own website to direct visitors.

What are the benefits for travellers?

✔ Consistent and one place to find traveservices available in multiplelanguages.

✔ Search from a bigger selection of hotels, tours, and airlines, charter andferries.

✔ Be able to make informed choices byreading comments, reviews andratings made by other travellers andcompare options from one place.

✔ Book conveniently 24/7 from acomputer without having to contactand call travel agents

✔ Easily be able to make bookingchanges and cancellations

✔ Book expensive tours in instalments

and take advantage of group bookings(e.g. Kilimanjaro)✔ Book complete inclusive packages

with unique itineraries not singletravel options.




Key capabilities/features

✔

✔ Destination Pages (mini portal) as theface for visitors to browse and hotelsorganized by location.

✔ Merchants can tag tourism servicesbased on theme/activity & destination(e.g. snorkelling, diving, safari) forease of discoverability.

✔ Create Packages with YellowMasai

that consist of multiple services andtransport options across differentlocations inc. as accommodation,flights and ferries all bundled andbookable directly from one place.

✔ Free Self sign up and profile and

growing online directory of hotels,tours, flights, ferries and cars

✔ Google mapping enables travelservices & points of interest to befound based on their location.




Key capabilities/features

✔

✔ Comprehensive Search across flights, tours, hotels & packages✔ Centrally managed and trusted and full e & mobile-commerce capabilities with

credit card transactions (VISA, Mastercard, American Express (inc. M-Pesa, ZAP, Z-Pesa in future)

✔ Itinerary builder/shopping cart✔ Self-service set pricing (inc Resident & Non-Resident pricing separation)✔ Booking functionality, confirmation, changes & inventory management✔ Self service Profile pages to manages bookings, edit information and service✔ Embeddable booking module that allows you to place the powerful booking engine

on your website.✔ Multilanguage views/translations to address global audience✔ Comments & Reviews that can also be moderated.✔ Integrated with Social Media allowing each hotel, deal or package to be shared on

facebook or twitter and hence among friends- increasing referral business✔ SMS integration that allows travellers to check for availability deals and get

electronic ticket delivery (future).

Manage your bookings online through our free module




What Do I need to Do? •

Visit www.yellowmasai.com and click on partner signup

• Step 1: Set up your account with an e-mail and password and Fill out basicinformation inc. Name, Address, phone number and company Name

• Step 2: Confirm and compete set up, you will get an e-mail confirmation and furtherinstructions. Afterwards log into the partner page and complete further businessinformation such as exact location using Google Maps picker, upload a picture of your

logo• Step 3: Agree on commission business agreement- if you’d rather talk to us about

the specifics, e-mail us on [email protected] • Step 4: Configure your services such as add hotels, tours etc… inc number and setup

of prices of rooms availability

We are launching in January 2011!

Manage your bookings online through our free module


mailto:[email protected]




FAQ

• What does it cost to join YellowMasai as a partner?

It is completely free to sign up as apartner- we accept hotels, touroperators, charter airlines of any size aswell that provide services in Tanzania.

There are 3 steps to the process, firstthe basic signup where you enter yourbasic information, then more advancedsignup you enter more detailedinformation about what travel servicesyou have, where you are located. Andfinal step where you enter businessinformation including agreeing to basiccommission structures.

• What happens after signing up?

How do I start doing business?After agreeing commission structureswith us for your services we can setthese and begin making you active onthe system for our October launch- moredetails on specifics will be madeavailable soon when we launch inc. atutorial on how to use the services suchas setting prices, availability etc…

• What commission rates to do you

plan to take?All commissions are negotiabledepending on the type of service youprovide- but on average we plan to take10-20% commission (see end of thisdocument for more details) depending onthe booking type and volume whichincludes all fees related to credit cardand mobile payment bookings that weincur on the platform. Each serviceprovider will be required to sign a

commission agreement and that can berenegotiated in future based on volumeof bookings.

• What is the benefit if I already have my own website, can I still link my site on yellow masai

Yes- your website can be linked on yourprofile. The benefit of having a YellowMasai profile is the marketing exposurethat we plan to provide to up to 1Mvisitors of the site in our first year- weare marketing the Tanzania region.Another benefit is that you canparticipate in exciting packages thatspan, flights, transfers, hotels across thecountry since rarely do tourists plan tostay solely with you or but will haveonward journey to other parts of EastAfrica.If you do not have a booking engine thathandles reservations and onlineelectronic payments inc. credit cards andmobile banking (used with anyone with amobile phone) this allows more travellersto book on our platform than any evercreated in Africa. Furthermore you cancustomize and embed our bookingengine onto your website just likeembedding youtube videos in a blog orwebpage, allowing you to take advantageof our powerful booking platform whilstretaining your website use for all yourvisitors who might not necessarily visit Yellow Masai.

• What is different about YellowMasai vs Expedia or other global travel websites?

Yellow Masai is exclusively focused on Tanzania and the East Africa region-




hence we will have the most listings of hotels, tour operators and domesticairlines and charter services.. YellowMasai does not yet let you bookinternational flights into the region butplans to in future. Our platform is alsobuilt to adapt to the needs of serviceproviders large and small and to workwith emerging east Africa payment

platforms such as M-Pesa mobile bankingthat is used with over half of adults inKenya or over 10 million users.Our platform is also build to directlyintegrate with social media outlets suchas facebook and twitter enabling ourpartners to connect with next generationof internet users. It is also multilingualwebsite further helping to expand ourreach.

•What is your privacy and terms of use policy?

We take our members and partner dataprivacy very seriously and will not use ordisclose it to any other 3rd party- the datamay be used to customize experiencesfor the users such as targeted traveldeals and relevant newsletters shouldyou opt in. More information can befound at our constantly updated andrevised website-

http://www.yellowmasai.com/eng/privacypolicy

• Can I advertise on Yellow Masai? Yes, you can advertise on Yellow Masaiwe will offer competitive ratesdependend on your needs- in themeantime, you can e-mail for [email protected]

• What kind of travellers are yougoing after? Who do you target?

We plan to the leading destination travelportal in East Africa catering to a broadset of travellers who are plan to travel for

business or tourism. We will market Yellow Masai globally in the main travelmarkets of USA, UK, Germany, Italy,Spain, France, Australia as well asdomestically inc. Kenya, Uganda,Rwanda as well as Tanzania. The site willbe customized and offer differentpayment methods and deals dependenton the market and language set up.

• How do I sign up? You can sign up on our website here-http://www.yellowmasai.com/eng/partner-signup The process has a basic form to quicklyget going and receive username andpassword and then one can complete therest of their profile online at any timewhich includes entering more businessinformation and signing our online

commission agreement.

• What does it mean to be amember?

Members of the site are regular visitorsof the site who are interested in stayingconnected with us to get travel dealswherever they may be. Members cansign up with the facebook credentials andalso become a facebook fan/like of oursite to keep updated as well as follow us

on twitter @ Yellowmasai

• Can I sign up as multiple travel service businesses? Yes, we allow any business to registerthemselves as hotel, tour operator,flight or ferry service and it is notlimited to just one- once the provideris signed up they can manage alltypes of booking from one dashboardplace with their username and

password.

• Should I consider getting amobile banking account? What are the benefits?

It is highly recommended that you get amobile banking business/merchant





http://www.yellowmasai.com/eng/partner-signup


http://www.facebook.com/apps/application.php?id=108906679127925


http://twitter.com/YellowMasai












account with any of the 4 networks (M-Pesa, Tigo-Pesa, Zain ZAP, Z-Pesa). Thisallows Yellow Masai to securely transferfunds directly your mobile account walletwhich can then be withdrawn from anymobile agent. Given the reach of mobileagents across the region more thanbanks, it will provide your business withmore ways to get access to your money

faster and more reliably over a traditionalbank. Customers can already pay forservices like TV and electric utilities bymobile payments, Yellow Masai will bethe first to website to integrate mobilebanking.

• Is my booking information safeand confidential on Yellow Masai?

Your booking information is only visibleto you on our secure platform and the

administrative staff at Yellow Masai whowill be on hand to help you with anyproblems.

• Can I access my information onmy mobile phone?

You can logon via your mobile phone’sweb browser but we are working onintegrating sms access for both ourpartners to get updated on bookings andfor our travellers they can get sms based

receipts of booking confirmation as wellas query on availability of service directlyby partners- we plan to implement thisby the end of 2010- we plan to providethese services for a modest fee.

• Can I review/moderate commentsmade about my business? Yes it will possible to review andmoderate any inappropriatecomments made under your profile by

users- we aim to help our partnerssucceed in providing reliable andtrustworthy services, so we hopeproviders will see this as anopportunity to take feedback fromcommunity and help improve theircustomer service.

• How can I get notified of

bookings? How do I managethem?Partners are notified of bookings by e-mail and they can manage them (accept,adjust etc…) on our web platform. Weare planning to provide SMS updates of bookings (for a fee) by the end of theyear when we rollout our mobile smsservices.

• How fast will you pay out funds

after a booking is made? The payout will depend on factors thatincluding your cancellation and depositpolicy that you provide to us when yousign up. But generally we plan to pay outpartners within 30 days before thebooking and longer dependent on howfar in advance of service delivery date.Domestic bookings made via mobilebanking will happen a lot faster.• How do I participate in creating

packages? Can I submit my own package?

• How do I provide feedback andparticipate in making Yellow Masaibetter?

• Have a question not covered here-please [email protected]






Yellow Masai Commission Price List January-June 2011

Yellow Masai business operations are sustained through commissions on bookings andadvertising on our site as primary sources of revenue. We operate on a sliding scale of commission based on the volume and transaction amount we bring to our partners.

• We do not charge any monthly fees for using our basic booking management webapplications

•

In all commissions charge we simply add the cost and pass this on to the end payingcustomer automatically on the website.

Hotels/Accommodation/Lodging

We will charge commission on room booking duration (per night basis). Regardless of room type

Booking duration Commission

Less than 3 nights 15%

3-5 nights 12.50%

5+ nights 10%

Example: 2 guests staying for 4 nights at twin room at hotel rate of $100 a night would pay an

extra $50 (12.5%) across the 4 nights or $12.50 per night commission to Yellow Masai- hence theeffective daily room rate the guests pays before any applicable fees* is $112.50.

Tours and Packages

We treat any combination of elements in a package (e.g. flight, hotel+ safari or divinglessons) as a package, which apply on a per person basis we calculate commission on aper transaction amount.

Amount Commission

Less than $400/pp 15%

$400-1,000 pp 12.50%

$1000+ pp 10%

Example: A 2 night Safari package consisting of accommodation, game drive, airport transportand all park fees* costing $500 per person would pay an extra $62.50 (12.5%) commission to Yellow Masai. Hence the total costs the guest pays before any applicable fees* is $562.50

Flights & Ferries

10% per transaction. So a $120 one way flight from Dar es Salaam to Arusha would costan extra $12 ($132).

• *Park fees: Yellow Masai will pay TANAPA or other park authorities the fees directly wheneverpossible.

• *Applicable fees: We pass on all other fees (e.g. credit card and mobilebanking and transaction

fees).

Should you have any questions and explanation we would be happy to assist you. E-mail us [email protected]




Yellow Masai Partner Brochure Jan 2011

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