Yello Sub Research Presentation
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Transcript of Yello Sub Research Presentation
![Page 1: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/1.jpg)
![Page 2: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/2.jpg)
COMPANY SNAPSHOT: A visual view and impression of the company
Company Snapshot
![Page 3: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/3.jpg)
COMPANY SNAPSHOT: A visual view and impression of the company
INSIDE
BA
CK
FRO
NT
Company Snapshot: Menu
![Page 4: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/4.jpg)
Located on the corner of 23rd St and Iowa
Delivery or carry out, no drive thru
Parking is easy and accessible
Walk right in
Start your eating adventure.
AEIOU: An analytical framework for understanding a situation/context
A: Activities, Actions
![Page 5: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/5.jpg)
Menus located next to cash register
Place order (condiments? chips? drink? to go?)
Pay (cash, credit, debit and tip dammit)
Grab a menu and decide already
AEIOU: An analytical framework for understanding a situation/context
A: Activities, Actions
![Page 6: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/6.jpg)
Takes 10 to 12 minutes (playing card for your order)
Cup for water/soda (self serve)
Silverware/napkins/condiments located on left of soda machine (self serve)
Wait on train station seats
Waiting... Drinks & Condiments
AEIOU: An analytical framework for understanding a situation/context
A: Activities, Actions
![Page 7: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/7.jpg)
Card is called (Four of diamonds!)
Employee comes from behind counter, hands you your bag of food
Go about your day or sit and enjoy (there’s a fishtank)
Grab and Go
AEIOU: An analytical framework for understanding a situation/context
A: Activities, Actions
![Page 8: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/8.jpg)
2 different seating areas (divided by murals)
Artwork (Beatles poster, Blues door painting, ink drawings)
Bright, “hand-crafted”, familiarity
Local Eats
AEIOU: An analytical framework for understanding a situation/context
E: Environment
![Page 9: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/9.jpg)
AEIOU: An analytical framework for understanding a situation/context
“What you see is what you get” sort of mentality
Green aprons, not much more of a uniform
College kids, families, retirees; all ages
Cool, Groovin’ Personalities
I: Individuals, Users
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Majority of take out experience self-serve
Take out items, no extension of branding
Different cups (water vs. soda)
Plain, brown bag :: sandwich wrapped in foil :: straw and lid (optional) :: silverware (get yourself) :: Water cups (red and white Coke bottles) :: soda cups (bad flourish/decoration)
Necessities, Nothing More
AEIOU: An analytical framework for understanding a situation/context
O: Objects
![Page 11: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/11.jpg)
These employees enjoy their jobs, there’s pride in this restaurant
Without handles, the ways customers carry the take out bags range. How can we lessen the awkwarness?
Good service, good people, good food, just not good branding
Artistic beauty in this place, is there a way to utilize that?
Murals and signage around store are done by the same artist. Is there a way to maintain his stylistic approach?
Beatles references, yes, we do all live in a yellow submarine.
What about the fish tank? There’s a 26 year old fish living in there. Wowzerz.
Obviously yellow is the color choice. How can that be made more appetizing?
Conclusions
AEIOU: An analytical framework for understanding a situation/context
U: Understanding
![Page 12: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/12.jpg)
GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH
HIT THE ROAD.23RD & IOWA.
WALK IN.GRAB A MENU.
DECIDE.ORDER.
PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.
GET CARD.IF APPLICABLE: GET CHIPS
AND OR DRINK
SIT.WAIT.
CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.
DIG IN.BUT USE YOUR MANNERS.
YELLO SUB.
YUM.
MENU
$$$
4
4
4
4
!!
A YELLO SUB SANDWICH.THIS IS THE END GOAL.
MODEL: Representing the experience
![Page 13: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/13.jpg)
GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH
HIT THE ROAD.23RD & IOWA.
WALK IN.GRAB A MENU.
DECIDE.ORDER.
PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.
GET CARD.IF APPLICABLE: GET CHIPS
AND OR DRINK
SIT.WAIT.
CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.
DIG IN.BUT USE YOUR MANNERS.
YELLO SUB.
YUM.
MENU
$$$
44
4
4
!!
A YELLO SUB SANDWICH.THIS IS THE END GOAL.
MODEL ZOOMED: 4 of Diamonds, Stadium seats
![Page 14: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/14.jpg)
GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH
HIT THE ROAD.23RD & IOWA.
WALK IN.GRAB A MENU.
DECIDE.ORDER.
PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.
GET CARD.IF APPLICABLE: GET CHIPS
AND OR DRINK
SIT.WAIT.
CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.
DIG IN.BUT USE YOUR MANNERS.
YELLO SUB.
YUM.
MENU
$$$
4
4
4
4
!!
A YELLO SUB SANDWICH.THIS IS THE END GOAL.
MODEL ZOOMED: Celebrating, Digging in (but remember your manners)
![Page 15: Yello Sub Research Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051218/568bc1841a28ab777e8d0a0b/html5/thumbnails/15.jpg)
GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH
HIT THE ROAD.23RD & IOWA.
WALK IN.GRAB A MENU.
DECIDE.ORDER.
PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.
GET CARD.IF APPLICABLE: GET CHIPS
AND OR DRINK
SIT.WAIT.
CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.
DIG IN.BUT USE YOUR MANNERS.
YELLO SUB.
YUM.
MENU
$$$
4
4
4
4
!!
A YELLO SUB SANDWICH.THIS IS THE END GOAL.