y e a r

o n ei d e o . o r g

IDEO.org takes on poverty through design.

We build on IDEO’s proven success in the private sector to deliver new ideas, approaches, and solutions to the social sector.

4 y e a r o n e

WeStart with people.

Create and build new possibilities.

Fail fast. Learn. Try again.

Trust our intuition.

5

d e s i g n

Seventeen design projects completed. Eight programs in pilot and preparing for

scale up.

IDEO.org works in three ways. We design new solutions. We foster future leaders. We spread our human-centered design approach and ideas to the world.

f o s t e r

Two classes of emerging design and global leaders in the IDEO.org one-year

Fellowship Program.

s p r e a d

17,000 community members on HCD Connect, 15,000 people reached through

75 teaching and speaking engagements.

o u r i m p a c t

o u r i m p a c ty e a r o n e

6

Design was not reaching the world’s most important problems. We formed IDEO.org as a nonprofit to change this.

“After getting a taste of how rewarding it is to work on design projects that tackle issues of poverty, we were determined to do more. This meant challenging our traditional for-profit consulting approach.”

t i m b r o w n , i d e o

h o w w e g o t h e r e

h o w w e g o t h e r ey e a r o n e

7

We ask our project partners to cover the direct costs of the design teams that work on their projects. We raise philanthropic support for the rest.

o u r f i n a n c i a l m o d e l

$ 9 0 0 k Philanthropic Contributions

$ 1 . 6 m Project Revenue

f i n a n c i a l m o d e ly e a r o n e

8 8y e a r o n e

“Innovation is our lifeblood, and creative design and new ideas are crucial to d.light’s business. We just finished our first engagement with IDEO.org, and in a very short time their multi-disciplinary team helped us more deeply understand our market and consumers. We used those insights to focus our product strategy on a tangible, beautiful, and exciting product roadmap we hope to carry forward and bring to the world.”

s a m g o l d m a n , d . l i g h t

“Our philanthropic mandate and singular focus on the poor in the developing world made it difficult to justify both the costs and our direct support to IDEO. The .org allows us to continue to leverage design thinking but at appropriate costs and with a mechanism that we can show directly impacts the social good.”

h a v e n l e y , t h e b i l l & m e l i n d a g a t e s f o u n d a t i o n

“It is hard to overstate the value the extraordinary IDEO.org professionals added to our work and the incredible insights that they had. The investment in IDEO.org has a huge multiplier effect on helping other organizations improve their performance and build much better organizational design capacity and delivery systems.”

s t e v e n d o w , c o m m u n i t y a c t i o n p r o j e c t

“IDEO.org has been an indispensable thought partner in helping to scale the impact of our work – from its team of passionate, innovative strategists to its human-centered design approach.”

j a c k i e b e z o s , b e z o s f a m i l y f o u n d a t i o n

w h a t w a s s a i d

9y e a r o n e

o u r w o r k

Projects and collaborations

u n i l e v e r + w s u p“ c l e a n t e a m ”

u s a i dd i v

s a n e r g y

g a t e sr e i n v e n t

t h e t o i l e t

u n i t ef o r s i g h t

g a t e s h e a l t hb e h a v i o r

c h a n g ec h e m o n i c s

e v o t e c h

w o r l d h e a l t h p a r t n e r s

g a i n ,w s u p +

u n i l e v e r

g l o b a la l l i a n c e

f o r c l e a nc o o k s t o v e s

d . l i g h t

y e a ru p

p e e rh e a l t h

e x c h a n g e

c a p

b e z o sf a m i l y

f o u n d a t i o n

p o r t m o n tc o l l e g e

a s p e nt h i n k

x c h a n g e

t e d

c g a p +b a n c o m e r

w i n r o c k

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a i g a

i d s a

s o c a p

d i g i t a ld i v i d e

d a t a

r o c k e f e l l e rf o u n d a t i o n

Water &Sanitation

Health

EnergyYouthEmployment

FinancialInclusion

Agriculture

Education

⁄

1 0

82% of urban Ghanaians lack access to improved sanitation.

How might we create new options?

u n i l e v e r + w s u p

“ c l e a n t e a m ”

y e a r o n e

1 1

w h a t w e f o u n d

Regardless of income, people value convenience and will pay a service fee to have a toilet in their home.

w h a t w e c r e a t e d

The team conceptualized and piloted a branded, low-cost toilet and monthly service model that people find not only affordable but appealing.

o u r w o r k — c l e a n t e a my e a r o n e

1 2

2 0 1 2 2 0 1 5 2 0 2 0

100 toilet pilot 10,000 families served Global toilet distribution

“Unilever and WSUP worked with IDEO.org to get Clean Team off the ground in Kumasi, Ghana. The IDEO.org team brought boundless energy and ‘can-do’ attitude as well as a disciplined and considered approach to finding out what potential consumers wanted. This helped refine the pilot business plan in double-quick time.”

b o b c r a w f o r d , u n i l e v e r

o u r w o r k — c l e a n t e a my e a r o n e

1 3

Many low-income youth lack the skills they need to get good jobs.

How might we rethink access to higher education?

p o r t m o n t c o l l e g e

y e a r o n e

1 4

w h a t w e f o u n d

Youth need life skills as much as they need academic credentials.

w h a t w e c r e a t e d

The team designed an educational platform which includes a system of coaching, cohorts, and corporate relationships to build diverse skills.

o u r w o r k — p o r t m o n t c o l l e g ey e a r o n e

1 5

2 0 1 2 2 0 1 5 2 0 2 0

450 students 6,000 students National presence

“I was first introduced to the power of IDEO’s human-centered design approach when I was a program officer with the Gates Foundation. When we then started our new venture, we knew that taking a design approach would be critical to differentiating our offer. IDEO.org’s willingness to work within our budget constraints as a nonprofit startup made our partnership possible. By taking a design-thinking approach, we were able to create an innovative offer that truly meets the needs of our students.”

s r i k a n t v a s a n , m y c o l l e g e f o u n d a t i o n

o u r w o r k — p o r t m o n t c o l l e g ey e a r o n e

1 6

70% of Mexico’s population is unbanked.

How might we design savings to work for them?

c g a p + b a n c o m e r

y e a r o n e

1 7

w h a t w e f o u n d

Low income populations are saving, just differently. Saving for the sake of savings doesn’t exist. Mexicans work towards specific, tangible goals like homes and education.

w h a t w e c r e a t e d

The team designed a unique savings platform around personal projects and goals. Our deliverables included a proposed business model, ATM interfaces, and marketing materials.

o u r w o r k — c g a p + b a n c o m e ry e a r o n e

1 8

“It’s a process of pushing a bank to experiment and better understand the segments it wishes to serve, and along the way generating learning for the whole market.”

x a v i e r f a z , c g a p

2 0 1 2 2 0 1 5 2 0 2 0

Pilot in Mexico City Large presence in Mexico City’s 25m population

Spread nationwide

o u r w o r k — c g a p + b a n c o m e ry e a r o n e

Energy efficient and safe cookstoves seem like a brilliant idea. The reality is people don’t use them.

How might we increase adoption?

g l o b a l a l l i a n c e

f o r

c l e a n c o o k s t o v e s

1 9s e c t i o n t i t l e h e r ey e a r o n e

2 0

w h a t w e f o u n d

The industry solves for the stove, not the cook. And fuel matters most.

w h a t w e c r e a t e d

We informed a new strategy for the Global Alliance for Clean Cookstoves to design for women as cooks and prioritize fuel access and affordability. They are now looking to distribute this strategy to their 400 partners.

o u r w o r k — c o o k s t o v e sy e a r o n e

2 1

“Our work with IDEO.org reemphasized the critical need to incorporate end-user input and behavior into design and marketing efforts that will spur the adoption and sustained use of clean cooking solutions.”

r a d h a m u t h i a h , g l o b a l a l l i a n c e f o r c l e a n c o o k s t o v e s

y e a r 1 y e a r 3 y e a r 5

A few cookstove manufacturers

evolve their designs

Revised strategy implemented by 400

partners

Global manufacturers design for the cook

o u r w o r k — c o o k s t o v e sy e a r o n e

“Shortly after former president Bill Clinton delivered his opening remarks welcoming attendees to The Clinton Global Initiative’s annual meeting Sunday, [Tim] Brown took to the stage with Fast Company Editor Linda Tischler. The topic was the conference’s main theme: ‘Designing for Impact’ — the first time a CGI annual meeting has had a theme.”

e m i k o l a w o l e , t h e w a s h i n g t o n p o s t

p r e s s

“For the past 20 years, the design firm IDEO has helped companies like Apple, Ford, and Bank of America develop new products and services. Now the Palo Alto, Calif., company has started a nonprofit arm to take its approach to innovation to the charitable world.”

n i c o l e w a l l a c e , t h e c h r o n i c l e o f p h i l a n t h r o p y

“Is the challenge in the nonprofit sector perhaps that we don’t understand these latent needs and therefore aren’t designing solutions to really meet them? No wonder we feel stuck. IDEO.org will offer foundations an opportunity to expose their grantees to the real needs of the community.”

a a r o n h u r s t , h u f f i n g t o n p o s t

“Careful listening is an integral part of this human-centered approach to design. IDEO.org — a nonprofit spinoff of the premier design and innovation firm IDEO — has made radical listening its hallmark; IDEO.org associates observe and grill would-be clients and sites with so much rigor that they could easily be mistaken for anthropologists.”

j o h n c a r y a n d c o u r t n e y e . m a r t i n , n e w y o r k t i m e s

“The idea (of IDEO.org): Put Silicon Valley’s brains and money toward tackling development challenges from sanitation to agriculture, financial services to gender equality.”

f o r e i g n p o l i c y m a g a z i n e

t h e w o r l d i s t a k i n g n o t i c e

c r i s v a l e r i o Journalist

d a n n y a l e x a n d e rDesigner + Social Entrepreneur

j o h n w o nInformation Designer, IDEO

j o e r g s t u d e n tProduct Designer, IDEO

c a r l a l o p e zGlobal Health Specialist

m a t t e o s i g n o r i n iMechanical Engineer, IDEO

m o l l y n o r r i sInteractive Specialist

i d e o . o r g f e l l o w s h i p c l a s s o f 2 0 1 2 – 1 3

2 4

f o u n d e r s c i r c l e

The Beneficus Foundation

Mike & Jackie Bezos

Alison Elliott

Emerson Collective

The McGrath Abrams Family Foundation

Legacy Works

Stuart Davidson & Wendy Webster

Jeff Walker

The Wasserman Foundation

Carol & Terry Winograd

b o a r d o f d i r e c t o r s

i d e o . o r g t e a m

Stuart Davidson Board Chair, IDEO.org; Managing Partner, Labrador Ventures

Tim Brown CEO, IDEO

Fred Dust Partner, IDEO

Jacqueline Novogratz Founder and CEO, Acumen Fund

Pam Scott Founder, The Curious Company

Jocelyn Wyatt Co-Lead + Executive Director

Matt Taylor Business Development Associate

Sean Hewens Knowledge Manager

Andrea Mortensen Office Manager + Accountant

Patrice Martin Co-Lead + Creative Director

Robin Bigio Senior Designer

Jessie Chamberlin Administrative Assistant

Nina Fleck Fundraising Assistant

The IDEO.org team is a mix of diverse and passionate people committed to bringing design to where it is needed most.

o u r p e o p l e b o a r d o f a d v i s o r s

Mariana Amatullo Vice President & Co-Founder, Designmatters at Art Center College of Design

Neal Baer Executive Producer, NBC

Anne Marie Burgoyne Portfolio Director, Draper Richards Kaplan Foundation

Wendy Clark SVP, Integrated Marketing & Communications Capabilities, The Coca-Cola Company

William Drenttel Director, Winterhouse Institute; Editorial Director, Design Observer

Debra Dunn Associate Consulting Professor, Stanford d.school

Chris A. Eyre Managing Director, Legacy Venture

Chris Flink Partner, IDEO

Joi Ito Chairman of the Board, Creative Commons

David Kelley Chairman & Founder, IDEO; Founder, Stanford d.school

Neeru Khosla Founder, CK12 Foundation

Michelle Kydd Lee Executive Director of CAA Foundation, CAA

Haven D. Ley Senior Advisor to Melinda Gates, The Bill & Melinda Gates Foundation

Niki Manby Head of Corporate Strategy, Visa

Michael Maness Vice President, Journalism and Media Innovation, John S. and James L. Knight Foundation

Whitney Mortimer Partner & Global Marketing Director, IDEO

Bruce Nussbaum Professor of Innovation and Design, Parsons The New School of Design

Hilary Old Vice President of Communications, Eileen Fisher

Rica Orszag Executive Director, Wasserman Foundation

Simon Phipps CFO, West

Owen Rogers Partner, IDEO

Anand Shah CEO, Piramal Foundation

Doug Solomon, Ph.D., MPH Fellow, IDEO

Ireena Vittal Expert, India and Emerging Markets

Jeff Walker Chairman, Millennium Promise

o u r p e o p l ey e a r o n e

2 5 2 5y e a r o n e

We’re learning, we’re doing.

It’s not easy and it’s not fast.

But one year in, we know the only way to create change is to start.

2 6 2 6y e a r o n e

copyright © ideo.org 2012

design ken watanabe john won patrice martin cris valerio

special thanks to ian groulx

photography robin bigio adam reineck nicholas zurcher 2011–12 ideo.org fellows 2012–13 ideo.org fellows

this publication was supported by a grant from