In persuasive or argumentative writing, we try to convince others to agree with our facts, share our values, accept our argument or conclusions, and adopt our way of thinking.

Whilst for this task you will be presenting the differing viewpoints on a specific topic for each of the characters / speakers in your Radio Transcript, you will still need to incorporate persuasive language techniques throughout as each outlines their personal ideas.

In essence you will be writing three separate persuasive arguments / points of view that are intertwined in the form of a discussion to be broadcast over a radio station.

In order to create a persuasive viewpoint for each character / speaker you should aim to do the following:

Use facts (and / or opinions) as well logical reasoning to strengthen a particular viewpointto support and reinforce their argument

Refute (argue against) opposing views on a topic to undermine other points of view and therefore strengthen their own

Clarify relevant / important values connected to their proposaltry to establish an ethical line of argument to persuade listeners

prioritise and sequence the main points found within each character’s argumentto build the argument one step at a time

It is also essential that you select a variety of persuasive language techniques for each of your characters as they deliver their views on the chosen topic.

You might like to use some of the following:

Emotive Language - words that make a direct appeal to the listeners’ emotions Questions that appeal to reader – Wouldn’t you agree? Repetition – to highlight or reinforce key ideas and phrases Exaggeration or hyperbole – to highlight the importance or impact something

may have A call for action – to stress the importance / need for something in the listener…

must / need to Conditional sentences – If something is not done about the problem …could /

should / would Personal pronouns – “I”, “you”, “we”, “our” and “us” to personalise the

message and connect with the listener Posing a problem and suggesting a solution – to show that you have thought

about the topic / issue carefully Rhetorical Questions and statements