8/14/2019 Year 13 Media Communication Rationale for Final Idea

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Year 13 media communication rationale for final idea

Introduction

I have thought of four ideas for my final production; one of my ideas being a take on the credit

crunch and the effects it has had on individual wanting to move out of there parents house, and how

the credit crunch has lowered the price of property yet still they are un able to afford moving out, I

felt that this would be a subject that may appeal to everyone as this type of production will educateand inform the younger audience. Another production take which I had was around the British

National Party (BNP) and I was looking to explore into the issues surrounding there view and how

they conflict with the younger generation if they ever came into power, as statistics are proving that

due to externalities the vote for the BNP are rising so I thought it would be important to explain the

full effect of the BNP. My third idea was a take on self made success stories looking at

entrepreneurs and how they achieved there success and what it was that inspired them to take the

entrepreneurial route in life. My fourth idea was a take on Energy efficient cars and I was going to

look at the benefits of these vehicles and also how the future will bring an era of energy efficient

vehicles as manufacturers and government are trying there best to push things into this frame;

seeing this story containing the most amount of substance as it is an up and coming subject with

many opinion floating around the issue, I choose this as the direction for my production as I felt thatthis also had many avenues of depth that could be explored and these are the reasons for me

choosing to create this piece.

Rationale

As part of my selection process were I eliminated production when evaluating the viability of the

production, I thoroughly investigated the viability using primary and secondary measure of research

which allowed me to asses the state of the production, for example my credit crunch and the effects

it has had on individual wanting to move away from out from mum and dad; one reason that

effected the viability of this production was after analysing and evaluating my secondary and

primary research I found that some of the information would may be over complicated for the

younger end of my target audience to understand this is one of the reasons that lead me to conclude

in rejecting this production as a potential idea.

Another production that I used the same evaluating process on was my BNP idea and there

inflicting views, however after analysing and evaluating my secondary and primary research I found

from primary research when conducting a focus group resulted that there was no knowledge around

the subject and developing a strategy to educate and inform would be to time consuming and not a

viable scheme for me to adapt. Another potential; idea was around the idea of self made success,

after evaluating the pros and cons of this production I concluded by rejecting this idea as it was

technically un viable as the level and scale of interview required in this production was high as my

focus group felt that this type of a production would only be effective if the message was sent by

the production.My final idea that I chose to produce was around the issue of Energy efficient vehicles, reason for

choosing this production included; that this issue was something that was enjoyed by my target

audience and also contained a vast appeal that would increase the appeal of this product, also the

viability of this production was within reason as there a so many different angles that I can look at

this issue with and will allow me to broaden the appeal. When considering the limitations of this

production I found difficulty in identifying the exact needs of my female audience and as when

considering limitations in my focus group the issue was high lighted, another limitation that I found

with this production was around the issue of the complex mechanisms involved in energy efficient

car and I found that my audience may struggle to identify these.

In conclusion to my rational I have decided on my final idea being a production on Energy efficientcars I chose this production my main reason being that this issue is prominent and is something

every one will be effected by, there for I felt that it is most important to do also the fact that there

8/14/2019 Year 13 Media Communication Rationale for Final Idea

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isnt any other productions of this nature that aim to highlight the same issues in the same way. This

production also allows us to move a away from the ordinary themes of documentary such as

stabbing, crime, pregnancy and music genres. As far as my next plans and for my pre- production:

Research a few last important factors. I must complete a story board. Complete call sheets