On your post it note- write down what you think this lesson is

about?

LO: To define representation and suggest how the media rely on stereotypical views?

RepresentationThe way in which the media "re-presents" the world around us in the form of signs and codes for audiences to read.

StereotypingRepresentations of people that rely on preconceived ideas about the group that person is perceived as belonging to.

Who or what is being represented? Who is the preferred audience for this representation?

What are they doing? Is their activity presented as typical, or atypical? Are they conforming to genre expectations or

other conventions?

Why are they present? What purpose do they serve? What are they communicating by their presence? What's the

preferred reading?

Where are they? How are they framed? Are they represented as natural or artificial? What surrounds them? What is in the foreground and what is in the background?

Define the image of a

typical ‘man’

Suggest an image of a ‘man’ that does not fit the stereotypical view

Extension:Can you do the same for a

typical ‘woman’?

Burberry used to REPRESENTED as sophisticated, classy & expensive. Now it is REPRESENTED differently by the media.

http://www.youtube.com/watch?v=dLuEY6jN6gY

How is Rooney being represented? Think about his body language; what might he have done?

Why does he have red & white paint on his body? What might this represent?

Who is the AUDIENCE for this advertisement and where might we see it?

This advertisement was created by an ADVERTISING AGENCY for Nike. Why doesn’t it have ‘Nike’ on the advert?

Applying Representation to Advertisements

These images RE-PRESENT Amy Winehouse in very different ways.

Her official website used the image above. The Daily Mail used the image on the right. Why?

Whiteboards:Write as many adjectives as possible to describe old age

pensioners.

Whiteboards:What does he think about these youths?Discuss: Are these opinions based on

fact?

What would be positive and negative representations of women in action

adventure films be like?

Women Allowed to be tough, but still wear revealingclothes and are, for the most part, controlledby or need rescuing by men.

Angelina Jolie in Tomb Raider and Mr and Mrs Smith

Unnecessary shows of flesh such as this scene from Crocodile Dundee

Keira Knightley before and after being photoshopped for King Arthur

Task: Gender Representation

Your task is to find two differing representations of females in film or TV and comment on how they fit or challenge the stereotypical view.Words for SuccessConnotationStereotypeAudience

Homework: Gender Representation

Your task is to find two differing representations of males in film or TV and comment on how they fit or challenge the stereotypical view.Words for SuccessConnotationStereotypeAudience