YCNTED BAKERThis logo was created using the current Ted Baker typefaces. Futura and Chopin script.

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YCNTED BAKERThese are designs for floor stickers for instore adverts displaying information about the new watch collection.

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YCNTED BAKERThe window front I have applied the perfecTED above the origngal logo wanted to keep the fron as minimilistic as possible not to over

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YCNTED BAKERThe packaging I wanted to get across the British brand and Royal Mail sticking to a very old style of sending mail wrapped in parcel paper and string.

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YCNTED BAKERThese are the designs for the point of sale inside he store, I wanted to achieve a very vintage look due to the expensive antique nature of Ted Baker and also the perfect gent. Encorporating new fashion styles brought back such as the satchels and briefcases.

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YCNTED BAKERThe ladies collection I wanted to provide a feeling of old and new the modern watches with a contrast of antique furniture. The way the hang from the ceiling I thought to be interactive and a main selling point.

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