Yellow Cup Coffee

Concept Presentation

2 | Yellow Cup Coffee

Content

1. Introduction

2. Target Market

3. Product Offering

4. Marketing Channels

3 | Yellow Cup Coffee

Yellow Cup Coffee was inspired by the buzzing coffee culture of New York City and started with a vision of serving a Gold Standard Coffee to customers. Look deeper into

yellow and you will find out that yellow is the color of Gold. The color was selected

because we want to share the happy color to every coffee lovers may it be in the cafe

or having a sip in our yellow take away cups.

To ensure that we serve Gold Standard coffee quality, we invested heavily in the top line La Marzocco Strada Espresso Machine to brew freshly roasted coffee sourced

from Ethiopia, Uganda, El Salvador, Indonesia, Nicaragua , Brazil and even Hawaii.

Our coffee machine is calibrated daily with the optimal extraction with the pressure

profiling technology of the Strada to ensure that the coffee beans are not over or under

extracted.

Over the past few years of exploration in various coffee farms around the world, the team at Yellow Cup Coffee have travelled as far as Hawaii to study the process of

getting the ripen red "poppy Cherry" into hoppers of our coffee grinder. The relationship

over time developed directly with coffee farmers is integral to the maintenance of the

high coffee quality.

Introduction

Introduction Target Market Product Offerings Marketing Channels

4 | Yellow Cup Coffee

We appeal to young adults, office executives, students and

families

Typical Customer:

Office professionals and executives

Bankers, doctors, lawyers, accountants, executives

Students

Coffee enthusiasts

Residents

Families

Proven success in:

Commercial

Residential markets

Urban

Suburban

Broad demographic appeal

Introduction Target Market Product Offerings Marketing Channels

5 | Yellow Cup Coffee

Specialty Coffee and Other Handcrafted Beverages

Unique Beverages

Hawaiian Latte tinge of Coconut flavor

Nutellatte hazelnut delight

Acai Berry King Antioxidant

Coffee

El Salvador, Nicaragua,

Sumatra Premium Coffee

Beans

Tea

English Breakfast, Earl

Grey, Green, Chamomile

Others

Freshly Squeezed Orange

Juice

We invest in the best coffee machines such as the La

Marzocco Strada, also

known as the Ferrari of

coffee machines

Our coffee has one of the brightest taste and

smoothest texture

All of our beverages use high quality, natural and

fresh ingredients

Introduction Target Market Product Offerings Marketing Channels

6 | Yellow Cup Coffee

Artisan Bread

Introduction Target Market Product Offerings Marketing Channels

7 | Yellow Cup Coffee

Breakfast, Lunch, Dinner and Brunch

Introduction Target Market Product Offerings Marketing Channels

8 | Yellow Cup Coffee

YCC Protein Salads

Targeting Gym Goers and Health Conscious Office Crowd Protein Focused and Healthy Meal

Salmon, Steak, Prawns, Avocado, Ham

Introduction Target Market Product Offerings Marketing Channels

9 | Yellow Cup Coffee

Ice Cream, Waffles, NYC Desserts

Introduction Target Market Product Offerings Marketing Channels

Belgian Waffles Desserts with

Ben and Jerrys Ice Cream

Brussels waffles with fruits and Ice Cream

Waffle batter made in-house with our vanilla

and buttermilk recipe

Lots of flavors of Ben and Jerrys Ice Cream

NYC ice cream desserts such as our Bens

Choux Puff and others

Our desserts attract groups of friends,

providing for a cozy, chill, delicious and

enjoyable meeting point for group

discussions, meet ups or work

10 | Yellow Cup Coffee

Our Menu

Product Price

Salads

Vegetarian Salad (mesclun/avocado) $10

YCC Salad (mesclun/avocado/salmon/ham/steak) $13

Meat Salad (Lots of Meat + YCC Salad) Gym Special $15

Additional Toppings at $2 - $3

Lunch

Grilled Ham and Cheese $9

Scandinavian Sandwich $9

Pastrami Sandwich $9

Grilled Salmon (Fish/mesclun/tomato/hashbrown) $13

Grilled Cod (Fish/mesclun/tomato/hashbrown) $18

Steak Lunch $18

Sausage Lunch (sausage/eggs/mesclun/tomato/bread) $10

All Day Brunch

YCC Supersized Breakfast (2 nurnberg sausage/bacon) $18

German Sausage Breakfast (3 types of sausage) $17

Little Giant Breakfast $16

Norwegian Salmon Breakfast $15

Product Price

Coffee Bites

Truffle Fries $8

Sausage $6

Hashbrown $3

Steak Cubes $15

Waffles

Fruity Waffles $9

Ice Cream Waffles $12

Extra Scoop $3

Desserts

Bens Choux Puff with single scoop Ice Cream $5

Croissant double scoop Ice Cream $9

Affogato single scoop Ice Cream with Espresso $7

Fruity Snow Ball Fruit Bowl with Ice Cream $5

Extra scoop $3

Introduction Target Market Product Offerings Marketing Channels

11 | Yellow Cup Coffee

Social media avenues such as Facebook, Twitter, Instagram and

Foursquare allow Yellow Cup Coffee to stay connected with its

fans

Social Media: Staying Connected

Introduction Target Market Product Offerings Marketing Channels

12 | Yellow Cup Coffee

Thank You