YBI Global Forum, Monday: Effective networks - Debra Askanase
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Transcript of YBI Global Forum, Monday: Effective networks - Debra Askanase
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The Rise of Social Networks and Tools for
Network Building
YBI Global Forum, September 2010
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What are Social Networks (and microblogging)?
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2/3 of the GLOBAL population visits social networks
(Nielsen Report, Global Faces and Networked Places, 2009)
Source: Universal McCann Comparative Study on Social Media Trends, 2008
Social Media Trends 2006-2008
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
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"Today nearly three out of four global Internet users
access social networking sites each month, making it one of the most ubiquitous activities
across the web.” Graham Mudd, Vice President of Search & Media with comScoreAugust 16, 2010
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Time spent on social networks globally and reach
(Nielsen Report, Global Faces and Networked Places, 2009)
(Nielsen Report, Global Faces and Networked Places, 2009)
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http://www.vincos.it/wp-content/uploads/2009/06/wmsn-06-09.png
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Nonprofit social media create opportunities
Opportunity to learn about new issues – 85%Another way to support a favorite cause – 80%Used some form of online media to support a cause – 60%Advocate for a cause (forward messages)- 36%Personal behavior change – 34%Purchasing cause-related products – 23%
Source: 2009 Cone Consumer New Media Study: http://www.coneinc.com/content2615
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Mentor recruitment and retention
Participant recruitment and participation
Generating awareness and brand recognition
Raising funds for your programs
Opportunities for the NGO:
…and network collaborations!
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Opportunities for network sharing
http://www.flickr.com/photos/chesh2000/3102104474/sizes/z/in/photostream/
Shared Google docs
Collaborative wikis
Private discussion groups
Web conferencing
Online team workspaces Ongoing discussion
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Become a networked nonprofit
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Social media feedback loop
Social media with
stakeholders
Social media with
stakeholders
Improved program
activities and operations
Improved program
activities and operations
Share knowledge
with network (using social media tools)
Share knowledge
with network (using social media tools)
Benefits the entire YBI network
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Communication
Reviews and Opinions