YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media
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Transcript of YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media
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How Can I Be Social? The Power of Social Media
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Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
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Story
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3.500
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Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
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Social Media people means
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Where do you stand?
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: 0,876 million
: 0,300 million (57% active accounts)
: 4.850 million (53% of population)
Social Media Statistics Sweden
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why
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3 core ideas:
1. Impact on our communication
2. From search to social
3. Audience of audiences
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Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …
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“What is the impact of Social Media on
our communication?”
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The impact of Social Media on our communication
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The impact of Social Media on our communication
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The impact of Social Media on our communication
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3 core ideas:
Impact on our communication
2. From search to social
3. Audience of audiences
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“People don't care about what you say about your brand,
they care about what other people say about your brand.”
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AIDA still exists …
Attention Interest Desire Action
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AIDA still exists …
Attention Interest Desire Action Share
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3 core ideas:
Impact on our communication
From search to social
3. Audience of audiences
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HCIBS social media solutions
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how
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#reflection applying to your own context
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Before I go …
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Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
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How Can I Be Social? The Power of Social Media
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