IntroductionOctober 2011

1. INTRODUCING YAZINO

Contents

5. YAZINO KEY STATISTICS

6. DEMOGRAPHICS PER GAME

7. YAZINO VIRTUAL CURRENCY

8. COMMUNITY MANAGEMENT

2. SOCIAL GAMES MARKET & TRENDS

3. SYNCHRONOUS vs. ASYNCHRONOUS

9. YAZINO GAMES

4. YAZINO USER ACQUISITION

Introducing YAZINO

CREATING IN-SYNC GAMES Yazino’s multiplayer In-Sync Games create new levels of real-time friendly competition and social interaction making every game more real, live and intense.

FOSTERING SOCIAL INTERACTIONYazino players are not just playing the same game as their friends; they’re playing with them.- Real time synchronous game play- Invite friends and meet new people- In game chat and mentoring- Create tables and challenge in tournaments

USING STATE OF THE ART TECHNOLOGYYazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability.

The destination for PLAYFUL GROWN UPS seeking an intimate and fun social gaming experience

CORPORATE FACTSHEET

Company Founded: JAN 2009

Commercial Launch: AUG 2010

Employees: 50

Place of Business: Switzerland / UK

Registered Users: 2,000,000

Distribution Channels: Yazino.comFacebookiPhone & iPad

Games Launched: 7

Social Gaming Trends

Brief History

- Social games propelled by the recent rise of social networks

- Provide for the first time the ability to share activities with friends and invite them to play in the same game

Social gaming has become a global phenomenon - and the virtual goods & virtual currency economy will continue to take hold

Demographics & Access

- Users spending more time Online through use of social networks – 60% playing games

- These players tend to be older (over 25) and more female (65%) than male (35%)

Business Models

- Achieve critical mass by offering free access to games: FREE TO PLAY

- Monetise through sales of virtual currency / items and advertising

Commercial Opportunity (incl. mobile)

- 2010: $7.3 Billion market

- 2014: $14 Billion market

- Free to play will become the dominant business model across web & mobile platforms

Synchronous vs. AsynchronousYazino develops SYNCHRONOUS social games to encourage real life social behavior by allowing

players to invite real world friends and make new friends whilst playing

Asynchronous

- 95% of games on social networks are Asynchronous

- These games are not optimised for human interaction

- Many games share the same mechanic where the social element is limited to sharing achievements and inviting existing friends to play

- NOT SOCIAL- SOLITARYEXPERIENCE

Synchronous

- Real life games are all synchronous- Yazino’s synchronous games encourage social

interaction between friends and offer an opportunity to meet like-minded people

Up to 12 Players at the same time!

Top 10 Social Games Companies

Company Monthly Active Users*

Zynga 266 million

Wooga 35 million

Playfish (EA) 31 million

Playdom (Disney) 30 million

Crowdstar 25 million

Digital Chocolate 21 million

6waves 20 million

Popcap (EA) 17 million

Gaia Online 16 million

King.com 15 million

* According to www.appdata.com on 20 July 2011

OVERVIEW:

- The Top 7 companies are tied into the Facebook platform for all their web gaming activities.

- Popcap, Gaia and King operate own destination sites for non-Facebook traffic providing more autonomy in player acquisition and distribution.

YAZINO VISION: Multiple Acquisition Channels

Social Networks

Mobile Platforms

SEO & Paid

Search

Co-Branded

Deals

Yazino – User Acquisition

2 million users acquired in 12 months, with viral channels now fuelling more than 55% month on month growth in new registrations

KEY ACQUISITION TECHNIQUES

Display Advertising:Targeted advertising across Facebook channels delivering 60% conversion of Click to Registration and a CPA below £0.60.

Invite Friends Program:Reward users with free Chips for every friend who joins. Its better to play with Friends and Yazino Tournament and Private Tables also promote sharing and friend invites.

Publish To Stream:Built in levels and achievements in game provide many opportunities for players to share their progress with friends across their favourite social network.

2 Million Users

Yazino Key Statistics – Sept. 2011

REGISTERED USERS: 2,000,000

MONTHLY ACTIVE USERS: 550,000

NEW MONTHLY USERS: 300,000

Av monthly spend per/ unique Buyer: £65.00

*

* Demographic data refers to Yazino Facebook Fan Page. User demographic varies on a game by game basis.

Demographics Per Game

DIVERSE ‘BUY CHIPS’ OPTIONS

• Visa & Mastercard &Paypal

• Mobile Phone & Offerwall (Trial Pay)

• Coming Soon:- Prepaid Cards (e.g.

Paysafecard)- E-Wallets (e.g. Moneybookers)

GENEROUS FREE CHIP ALLOCATION

• 5,000 free Chips on first registration

• 5,000 Chips through Invite Friends Promo

• 2,500 Chips daily bonus on login

• Periodic promotions offering Chip bonuses

Virtual Currency – Yazino Chips

Community Management

RECURRING TACTICS

- Weekly events to encourage regular engagement

- Examples: Tuesday Trivia and Sunday Tournaments

- Opportunity for players to win CHIPS

PROMOTIONS

- Seasonal and real life event based promotions

- Examples: Royal Wedding, Valentine’s Day, Easter, etc..

- Opportunity to engage with users using relevant events

ACTIVATION PROGRAM

- Email program driving user activation after registration

- Example: DAY 1 Activate Your AccountDAY 3 Reminder to Collect Free ChipsDAY 7 Special Bonus (2 x Sign Up Bonus)

Yazino Games

Yazino.com and Facebook

iOS: iPhone, iPad, iPod Touch