Yarra Ranges Activity entre Network Strategy 2012€¦ · Draft report #2 Nick Brisbane 6 June 2012...

A p r i l 2 0 1 3

Yarra Ranges

Activity Centre Network Strategy

2012

Activity Centre Profiles

Prepared for

Yarra Ranges Shire

By

Essential Economics Pty Ltd

Authorship

Report stage Author Date Review Date

Draft report #1 Andrew Rossiter

Nick Brisbane 28 March 2012 John Henshall 2 April 2012

Draft report #2 Nick Brisbane 6 June 2012 John Henshall 12 June 2012

Final draft report Nick Brisbane 5 September 2012 John Henshall 14 September 2012

Final report Nick Brisbane 30 April 2013 John Henshall 30 April 2013

Disclaimer

Although every effort has been made to ensure the accuracy of the material and the integrity of the

analysis presented herein, Essential Economics Pty Ltd accepts no liability for any actions taken on the

basis of the contents of this report.

Contact details

For further details please contact:

Essential Economics Pty Ltd

96 Pelham Street

Carlton

Victoria 3053

Australia

PH 61 3 9347 5255

FAX 61 3 9347 5355

EMAIL [email protected]

WEB www.essentialeconomics.com

ABN 92079 850 427

Project No: 11105

Contents

Introduction ........................................................................................................................................... 1

Yarra Ranges Activity Centre Network ................................................................................................... 2

Major Activity Areas .............................................................................................................................. 4

1 Lilydale Major Activity Area ............................................................................................................................... 5

2 Chirnside Park Major Activity Area .................................................................................................................... 7

Large Neighbourhood Activity Areas / Town Centres ........................................................................... 11

3 Mooroolbark Neighbourhood Activity Area .................................................................................................... 12

4 Kilsyth Neighbourhood Activity Area ............................................................................................................... 14

5 Mount Evelyn Neighbourhood Activity Area ................................................................................................... 16

6 Belgrave Neighbourhood Activity Area ........................................................................................................... 18

7 Monbulk Town Centre ..................................................................................................................................... 20

8 Yarra Junction Town Centre ............................................................................................................................ 22

9 Healesville Town Centre .................................................................................................................................. 24

10 Yarra Glen Town Centre................................................................................................................................... 26

11 Seville Town Centre ......................................................................................................................................... 28

Small Neighbourhood Activity Areas /Town Centres ........................................................................... 31

12 Coldstream Town Centre ................................................................................................................................. 32

13 Warburton Town Centre.................................................................................................................................. 34

14 Montrose Neighbourhood Activity Area.......................................................................................................... 36

15 Mount Dandenong Town Centre ..................................................................................................................... 37

16 Olinda Town Centre ......................................................................................................................................... 38

17 Upwey Town Centre ........................................................................................................................................ 39

18 Tecoma Town Centre ....................................................................................................................................... 40

19 Sassafras Town Centre ..................................................................................................................................... 41

20 Wandin North Town Centre ............................................................................................................................ 42

21 Woori Yallock Town Centre ............................................................................................................................. 43

Y A R R A R A N G E S A C T I V I T Y C E N T R E N E T W O R K S T R A T E G Y 2 0 1 2

A C T I V I T Y C E N T R E P R O F I L E S

E s s e n t i a l E c o n o m i c s P t y L t d

1

I N T R O D U C T I O N

Background

Yarra Ranges Shire Council commissioned Essential Economics Pty Ltd to prepare the Yarra Ranges

Activity Centre Network Strategy 2012. The Strategy comprises a detailed assessment of the demand

and supply for retail, commercial and industrial development in the Shire, and presents

recommendations to guide the future development of the municipality’s activity centres and industrial

areas.

The Strategy is intended to inform the review of the Yarra Ranges Municipal Strategic Statement, and

will provide a framework for the ongoing development of a sustainable network of activity centres and

employment areas serving the residents, visitors and businesses of Yarra Ranges.

This report presents the Yarra Ranges Activity Centre Network – Activity Centre Profiles, providing a

summary profile of all of the major and neighbourhood activity centres in the Shire. The profiles include

a description of each centre, a summary of retail and commercial floorspace provision, and discussion of

issues and opportunities for each centre. Where relevant, maps depicting trade areas and key land uses

in centres are also provided.

The Strategy is a municipal-wide document which focuses how the existing and future network of

activity centres operates. Some of the issues and opportunities identified in the profiles are site-specific

and are identified for further consideration and analysis.

The Activity Centre Profiles should be read in conjunction with the Yarra Ranges Activity Centre

Network Strategy 2012 – Background Report and the Yarra Ranges Activity Centre Network Strategy

and Implementation Plan.

Terms and Definitions

Definitions for some of the terms referred to in this report are provided below:

Food, Liquor and Groceries (FLG): Comprises household spending and floorspace involved in the

selling of take-home food, groceries and liquor.

Food Catering: Comprises household spending and floorspace associated with cafes, restaurants

and take-away food stores.

Non-Food: Comprises spending on non-food retail products such as apparel, homewares, bulky

merchandise, leisure goods and other general merchandise.

Retail Services: Comprises spending on services such as hairdressers, video hire, dry cleaning,

photo processing and optical dispensing which typically operate from shopfront locations.

Shopfront Office: Refers to offices located in shopfront tenancies that could otherwise be used

as retail tenancies.

Dedicated Office: Refers to purpose-built office buildings and offices located above ground floor

shopfront tenancies.




2

YA R R A R A N G ES A C T I V I T Y C E N T R E N E T W O R K

The concept of an activity centre network is intended to highlight the spatial distribution of centres, and

the fact that, where choice is available, people tend to visit a number of different centres for different

purposes.

Yarra Ranges is currently served by a hierarchy of activity centres which comprise:

Two Major Activities Areas (MAAs), one each at Lilydale and Chirnside Park

Nine Large Neighbourhood Activities Areas (NAAs )/ Town Centres

Ten Small Neighbourhood Activity Areas (NAAs) / Town Centres.

In addition, two homemaker precincts are located within the MAAs, and a network of local centres is

also located throughout the municipality.

Activity centres in Yarra Ranges contain approximately 198,400m2 of retail floorspace, 22,100m

2 of

shopfront office floorspace and a further 22,620m2 of dedicated office floorspace. These activity centres

offer residents and visitors to the municipality a range of retail and commercial office functions, and are

also the location for the delivery of a range of community, health, education, civic and entertainment

services.

Profiles of each of the MAAs, NAAs and Town Centres located in the Yarra Ranges are provided in the

following Sections.

Figure 1 on the following page shows the location of activity centres in Yarra Ranges.




3

Figure 1: Yarra Ranges Activity Centre Network

Source: Essential Economics with MapInfo and StreetPro




4

MA JOR ACTIVITY AREAS




5

1 L I LY DA L E M A J O R A C T I V I T Y A R EA

Lilydale is one of two MAAs in Yarra Ranges and it provides a range of retail, community, recreational

and civic facilities and services. Straddling both sides of Maroondah Highway, Lilydale MAA serves a

regional catchment of approximately 107,000 residents (2011 estimate).

In total, approximately 34,440m² of retail, and 9,400m² of commercial and occupied dedicated office

floorspace is contained in the centre, which comprises traditional strip retailing, the Woolworth

Shopping Centre located to the south of Maroondah Highway, and limited restricted retailing to the east

of the centre on Maroondah Highway. A significant expansion of the Woolworth Centre has been

approved, and this will add more than 14,000m2 of retail floorspace to the centre, including a Big W

Discount Department Store (DDS).

Major businesses and land uses include two Coles supermarkets, a Woolworths supermarket, NQR

Discount Supermarket, Go-Lo, Council offices, Centrelink, Lilydale Medical Centre and Yarra Ranges

Health.

Table 1: Lilydale MAA, Shopfront Floorspace, 2011

Category Floorspace Share of Total Shopfront Floorspace

Food, liquor and groceries 11,520 m2

Food Catering 4,110 m2

Non Food 15,330 m2

Retail Services 3,480 m2

Total Retail 34,440 m2

Shopfront Office 4,550 m2

Total Occupied Shopfront 38,990 m2

Vacant Shopfront 2,090 m2

Total Shopfront Floorspace 41,080 m2

Source: Essential Economics, 2012

Note: Centre also includes approximately 4,850m² of occupied dedicated office floorspace

Totals include Lilydale Homemaker Precinct

Totals subject to rounding

Centre Issues

Lack of integration between the major land

uses in the centre (i.e. main street retailing,

Woolworths Centre, train station, etc).

Relatively poor performance and amenity

of Olive Grove and Yarra Valley Shopping

Centres.

Lack of a major non-food retail anchor (this

will be addressed with the development of

the approved Big W DDS).

Examples of poorly-presented building

stock.

Limited examples of mixed-use and

residential development in the centre.

Centre Opportunities

The centre would benefit from increased residential

densities within and surrounding the centre.

Potential for an improved competitive retailing

position with the approved expansion of the

Woolworths Centre.

Potential for an expansion of existing supermarket

provision.

Potential for improved homemaker and lifestyle

offer on B4Z land to the east of the centre.

Potential to improve amenity and integration of

existing retail and business areas within the centre.

Potential for expanded office provision.

Potential to build on existing community service

provision, notably, the health sector.

Food 28%

Food Catering 10%

Non-Food 37%

Services 9%

Shopfront Office 11%

Vacant Shopfront

5%




6

Lilydale MAA, 2011

Lilydale MAA, Indicative Main Trade Area (MTA)

Source: ABS, DPCD and Essential Economics

Note: ‘AAGR’ refers to average annual growth rate

Produced by Essential Economics using MapInfo,Nearmap and StreetPro

MTA Population 2006 2011

Persons 102,000 107,000

AAGR (No.) - 1,000

AAGR (%) - 1.0%




7

2 C H I R N S I D E PA R K M A J O R A C T I V I T Y A R EA

The Chirnside Park MAA is located on both sides of Maroondah Highway, approximately 4km to the

west of the Lilydale MAA and 30km from the Melbourne CBD. The area contains the Chirnside Park

Shopping Centre, two homemaker centres to the south, the Eastridge Business Park, and substantial

amounts of land identified for future development.

At this point in time, retailing is the main focus of activity in the MAA, with Target, Kmart, Woolworths,

Coles, Aldi and a variety of national brand retailing all located in the Chirnside Park Shopping Centre; this

centre is considered to be one of the highest trading centres of its type in metropolitan Melbourne. In

addition, the homemaker centres to the south include national retailers such as Bunnings and Harvey

Norman. In total, the Chirnside Park MAA includes approximately 68,620m2 of retail floorspace and is

the main retail location in the Yarra Ranges.

A number of planning scheme amendments have been prepared which will influence the eventual form

of development in Chirnside Park. Amendment C102– which rezoned land from Industrial 1 Zone and

Business 4 Zone to the Mixed Use zone – has been adopted, while other amendments are in the process

of being assessed. In addition, GPT, owners of the Chirnside Park Shopping Centre, have presented a

planning application for a 12,720m2 expansion of their centre, and this is being considered by Council. A

mixed use development, containing a supermarket, is proposed for land located opposite the Chirnside

Park Shopping Centre. This proposal is the subject of Amendment C117 to the Yarra Ranges Planning

Scheme and is currently being assessed.

Table 2 provides a summary of the retail and commercial floorspace provision in the Chirnside Park

MAA.

Table 2: Chirnside Park MAA, Shopfront Floorspace 2011




Non Food 56,750 m2









Totals include Chirnside Park Homemaker Precinct


Food 13%

Food Catering 2%

Non-Food 79%

Services 4%

Shopfront Office 3%

Vacant Shopfront

2%




8

Centre Issues

Limited provision of non-retail uses

located in the MAA.

Maroondah Highway is a significant

barrier between activities located on

either side of this busy arterial road.

Development of a DDS at Lilydale MAA

will provide additional competition to the

centre.


Potential for the development of additional retail,

community, commercial office, health and

entertainment uses to serve the expected

residential development in the MAA.

To continue to build on the strong performance of

the Chirnside Park Shopping Centre, which attracts

approximately 7.3 million customers a year

(Property Council of Australia, Shopping Centre

Directory, 2011)

Opportunities for the provision of a greater

diversity of uses in the centre.

Opportunities for a co-ordinated marketing

approach with the MAA may arise as further

development occurs.




9

Chirnside Park MAA, 2011

Chirnside Park MAA, Indicative Main Trade Area (MTA)



Produced by Essential Economics using MapInfo, Nearmap and StreetPro


Persons 112,300 118,600

AAGR (No.) - 1,260

AAGR (%) - 1.1%




1 0

Lilydale MAA: Woolworths Centre

Lilydale MAA: The Olive Grove Shopping Centre

Lilydale MAA: Former Hotel on Main Street

Lilydale MAA: Main Street

Lilydale MAA: Homemaker/Restricted Retailing

Chirnside Park MAA: Chirnside Park SC

Chirnside Park MAA: Chirnside Park SC

Chirnside Park MAA: Homemaker retailing




1 1

LARGE NEIGHBOURHOOD ACTIVITY AREAS

/ TOWN CENTRES




1 2

3 M O O R O O L B A R K N E I G H B O U R H O O D A C T I V I T Y

A R EA

The Mooroolbark NAA serves a neighbourhood retailing, community, health and commercial office role.

The Mooroolbark NAA is identified as a 'transport-rich' activity centre in the current structure plan

(March 2011) and, as such, is a hub for public transport and includes access to rail and bus services.

The centre largely consists of strip-based shopping along Manchester Road and Brice Avenue, and is

anchored by a busy Coles supermarket, although this is not a full-line supermarket. Total retail

floorspace is estimated at 13,460m2, including 8,590m

2 of food retail floorspace, and this illustrates the

convenience nature of retailing in the centre. The centre has a catchment of approximately 28,300

residents (2011 estimate).

A variety of community and health services are also provided in the Mooroolbark centre, including

medical centres, allied health professionals, a library, a community centre and a gymnasium.

While the centre performs its neighbourhood role successfully, opportunities exist to improve the

performance of the centre. For instance, the Mooroolbark Terrace Shopping Centre is an under-

performing centre and has been identified as a potential redevelopment site.

Table 3 provides a summary of the retail and commercial floorspace provision in the Mooroolbark NAA.

Table 3: Mooroolbark NAA, Shopfront Floorspace 2011




Non Food 2,700 m2










Centre Issues

Strong competition from nearby centres,

including Lilydale, Chirnside Park and Croydon

MAAs, and the Kilsyth NAA.

Lack of a full-line supermarket and genuine

choice in supermarket shopping negatively

impacts on the competitiveness of the centre.

Under-performance of The Terrace Shopping

Centre, which is a major land holding in the

centre.


Continue to build on the strengths of the

centre, including its public transport links and

variety of community and health facilities.

Redevelopment of The Terrace Shopping

Centre.

Potential for an expansion of supermarket

provision in the centre.

Increased residential density within and

surrounding the centre.

Food 32%

Food Catering 15% Non-Food

15%

Services 12%


Vacant Shopfront

7%




1 3

Mooroolbark NAA, 2011

Mooroolbark NAA, Indicative Main Trade Area





Persons 26,500 28,300

AAGR (No.) - 360

AAGR (%) - 1.3%




1 4

4 K I L SY T H N E I G H B O U R H O O D A C T I V I T Y A R EA

The Kilsyth NAA is located on Mount Dandenong Road and provides neighbourhood convenience

retailing to the surrounding catchment of approximately 23,300 residents (2011 estimate).

In total, the centre contains approximately 10,300m2 of commercial floorspace of which retailing

accounts for approximately 9,750m2 (or 97%), illustrating the dominance of retailing within the NAA. A

number of community and recreational facilities adjoin the NAA, including a recreation reserve and

tennis courts. In addition, a medical centre, allied health services and a child care centre are located in

the adjoining residential areas.

Currently, the two shopping centres that comprise the Kilsyth NAA, namely the Churinga Shopping

Centre and the western portion of the centre containing the Coles supermarket, are poorly integrated. A

parcel of land containing an old dwelling and three shopfronts dissects the centre. An opportunity may

exist to improve the integration of these two parts of the centre, while also providing an opportunity for

additional retail development that could benefit from the exposure the centre has to traffic passing

along Mount Dandenong Road.

Despite this poor integration, the centre as a whole performs well, as illustrated by the lack of vacant

shopfronts in the centre.

The major tenants in the Kilsyth NAA include Woolworths and Aldi supermarkets located in the Churinga

Shopping Centre, and a Coles supermarket and NQR grocery store in the western portion of the centre.

Table 4 provides a summary of the retail and commercial floorspace provision in the Kilsyth NAA.

Table 4: Kilsyth NAA, Shopfront Floorspace 2011



Food Catering 780 m2

Non Food 1,400 m2

Retail Services 480 m2


Shopfront Office 550 m2


Vacant Shopfront -



Note: Totals subject to rounding

Centre Issues

Poor integration between the

main components of the

centre.

The Coles supermarket is

limited in size and is in need

of refurbishment.


Improve the integration of the centre via the redevelopment

of the parcel of land central to the NAA.

Introduce retail development that would benefit from the

high volumes of traffic passing along Mount Dandenong Road

on the parcel of land central to the NAA.

Improve the integration of community and allied health uses

located in adjoining residential zoned land.

Food 69%

Food Catering 7%

Non-Food 14%

Services 5%

Shopfront Office

5%




1 5

Kilsyth NAA, 2011

Kilsyth NAA, Indicative Main Trade Area (MTA)





Persons 22,200 23,300

AAGR (No.) - 220

AAGR (%) - 1.0%




1 6

5 M O U N T E V E LY N N E I G H B O U R H O O D A C T I V I T Y

A R EA

Mount Evelyn is a busy NAA providing local retail, community facilities and other town centre services to

the surrounding residential catchment and visitors. The centre is anchored by a Supa IGA supermarket,

while the strip retailing located along Wray Crescent provides a variety of speciality retailing and other

services.

In total, the Mount Evelyn NAA contains approximately 7,780m2 of commercial floorspace, including

6,090m2 of retail floorspace. In addition, the centre also contains a range of community facilities,

including a library, a 24-hour gymnasium, RSL Club, Youth Enterprise Shed, Skate Park, Tennis Courts,

CFA and Police Station.

The role of the centre as a visitor location is enhanced by the centre’s location on the Warburton Trail

and the provision of a Visitor Information Centre.

The centre successfully performs its role as a neighbourhood centre, as illustrated by a relatively low

vacancy rate of only 3% of floorspace. Despite this fact, a share of resident spending from the

surrounding catchment escapes to the nearby Lilydale MAA, due to the greater level of choice in food

and grocery shopping in this much larger centre. In recent years, the Mount Evelyn centre has been

subject to development pressures, with two new commercial/retail developments occurring in Wray

Crescent and on the corner of Monbulk Road and York Road.

Table 5 provides a summary of the retail and commercial floorspace provision in the Mount Evelyn NAA.

Table 5: Mount Evelyn NAA, Shopfront Floorspace 2011




Non Food 1,940 m2





Vacant Shopfront 210 m2



Note: Centre also includes approximately 540m² of occupied dedicated office floorspace


Centre Issues

Centre is anchored by a limited-

range supermarket, which reduces

the centre’s competitive position in

the convenience retailing sector

compared with the nearby Lilydale

MAA.

Limited population growth is

forecast in the suburb of Mount

Evelyn.


Continue to develop the centre as a visitor location,

building on its links with the Warburton Trail, and the

provision of tourist-based retailing.

Potential may exist for an improved food and grocery

shopping offer.

Significant parcel of land in the centre is currently for sale,

and – together with the Bowens Hardware site if it were

to become available in the future –represents a possible

future redevelopment opportunity.

Food 25%

Food Catering 18%

Non-Food 24%

Services 9%


Vacant Shopfront

3%




1 7

Mount Evelyn NAA, 2011

Mount Evelyn, Indicative Main Trade Area (MTA)





Persons 15,100 15,600

AAGR (No.) - 100

AAGR (%) - 0.7%




1 8

6 B E LG R AV E N E I G H B O U R H O O D A C T I V I T Y A R EA

Belgrave is a large strip-based NAA which provides convenience retail, entertainment and community

facilities to the surrounding residential catchment of approximately 20,100 residents (2011 estimate). In

addition, the centre performs a significant tourist role, particularly as it contains the main station for the

Puffing Billy tourist railway.

Belgrave contains approximately 7,200m2 of retail floorspace, with the main tenant being a limited-sized

Woolworths (Safeway) supermarket. The lack of a full-line supermarket and the centre’s proximity to

competing centres located beyond the municipality, limits the ability of the centre to achieve significant

market shares in the food and grocery sector. In addition, the centre contains a number of lower-order

retail tenancies.

A mix of entertainment and community facilities are provided in Belgrave, including a cinema, live music

venues, restaurants and bars, a library, health facilities, police station and a primary school. Another key

feature of the centre is the Belgrave railway station.

Table 6 provides a summary of the retail and commercial floorspace provision in the Belgrave NAA.

Table 6: Belgrave NAA, Shopfront Floorspace, 2011




Non Food 2,120 m2










Centre Issues

The topography of the centre leads to difficultly in

identifying viable development sites.

Lack of a full-line supermarket as an anchor tenant.

Limited integration between the Woolworths

supermarket and other businesses in the centre.

Poor presentation of Belgrave Arcade, which is a

major link between the main street and the largest

car park in the centre.

Poor integration between the main street and the

Puffing Billy railway station.

Limited forecast population growth in the trade

area.


Potential to expand and improve existing

supermarket facilities.

Continue to promote Belgrave as a tourist

location by developing linkages between

the Puffing Billy tourist railway and the

traders in the main street.

Potential redevelopment of the Belgrave

Motors site on the corner of Monbulk

Road and Belgrave-Hallam Road.

Potential may exist to redevelop the

Belgrave Arcade, which could provide an

improved link between the main street

and the largest car park in the centre.

Food 28%

Food Catering 22%

Non-Food 23%

Services 7%


Vacant Shopfront

4%




1 9

Belgrave NAA, 2011

Belgrave NAA, Indicative Main Trade Area (MTA)





Persons 19,800 20,100

AAGR (No.) - 60

AAGR (%) - 0.3%




2 0

7 M O N B U L K TOW N C E N T R E

The Monbulk Town Centre is a strip-based centre which provides a range of retail, commercial,

community and recreational facilities to a surrounding residential catchment of approximately 14,700

people (2011 estimate). The centre contains approximately 7,730m2 of shopfront floorspace, including

6,610m2 of retail floorspace.

The majority of retail and commercial activity is located along Main Road, with the Woolworths

(Safeway) supermarket located near the intersection of Main Road and Emerald-Monbulk Road, being

the major tenant. This supermarket, with approximately 2,490m2 of retail floorspace, does not provide a

full-range of supermarket merchandise and is in need of a refurbishment. Although the centre does

perform a convenience retailing role, a share of resident spending escapes to other centres due to the

limited food and grocery retail offer in Monbulk.

A variety of community and recreational facilities are provided in and adjoining the centre; these include

the Monbulk Living and Learning Centre, Yarra Ranges Community Link, a number of allied health

facilities, a primary school, a dance academy, and the Monbulk Recreational Reserve.

Table 7 provides a summary of the retail and commercial floorspace provision in the Monbulk NAA.

Table 7: Monbulk Town Centre, Shopfront Floorspace, 2011




Non Food 2,180 m2










Centre Issues

Limited food and grocery offer,

including the lack of a full-line

supermarket.

Strong competition from other centres

located beyond the Yarra Ranges Shire,

including Knox, Mountain Gate and

Upper Ferntree Gully.

Limited population growth is forecast in

the trade area.

Development constraints in the centre

include limited sewerage capacity.


Potential to expand, and improve, existing

supermarket facilities.

Continue to promote Monbulk as a tourist location.

Potential development site located on the corner of

Main Road and Emerald-Monbulk Road.

Potential to improve the streetscape in the centre.

Food 35%

Food Catering 11%

Non-Food 27%

Services 10%


Vacant Shopfront

3%




2 1

Monbulk Town Centre, 2011

Monbulk Town Centre, Indicative Main Trade Area (MTA





Persons 14,100 14,700

AAGR (No.) - 120

AAGR (%) - 0.8%




2 2

8 YA R R A J U N C T I O N TOW N C E N T R E

Yarra Junction Town Centre is located on the Warburton Highway and performs an important role in the

provision of retail, commercial, civic, community and recreational facilities for people who reside in the

Warburton Corridor.

A total of approximately 4,710m2 of retail floorspace is provided in Yarra Junction, with a strong focus

on food and grocery shopping. The centre contains a strongly-performing Woolworths supermarket

(2,270m2 in floorspace), which is the only national brand supermarket in this part of the municipality.

The next closest national brand supermarket is located in Lilydale, approximately 23km to the west of

Yarra Junction. A variety of specialty shops, with a focus on convenience retailing and food catering is

also provided.

The centre contains a mix of community, civic and recreational uses, including the Yarra Junction Sports

and Aquatic Centre, a library, senior citizens centre, the Upper Yarra Family Centre, Ben’s Shed (men’s

shed), child care, a museum, Yarra Ranges Community Link, and a range of health-related services. A

limited provision of commercial shopfront office floorspace is located in the town, most of which is

focused on population-serving businesses.

Table 8 provides a summary of the retail and commercial floorspace in the Yarra Junction Town Centre.

Table 8: Yarra Junction Town Centre, Shopfront Floorspace, 2011




Non Food 1,140 m2









Centre Issues

Lack of a full-line supermarket as an anchor

tenant.

Expected increase in competition when the

proposed Seville retail centre is developed.

Poor presentation of the Yarra Junction Mall,

including non-active frontages at the entrance

to the main street and the presence of rubbish

bins/recyclables in the passageway which

contribute to the poor performance of the

Mall.


Forecast population growth of approximately

2,690 residents in the Warburton Corridor

between 2011 and 2031.

Opportunity for medium-density residential

housing in close proximity to the centre.

Opportunities for food and grocery, and

tourist-based retail development.

Opportunities for small-scale commercial office

floorspace.

Food 44%

Food Catering 9%

Non-Food 19%

Services 5%


Vacant Shopfront

5%




2 3

Yarra Junction Town Centre, 2011

Yarra Junction Town Centre, Indicative Main Trade Area (MTA)





Persons 16,400 17,000

AAGR (No.) - 120

AAGR (%) - 0.7%




2 4

9 H EA L ES V I L L E TOW N C E N T R E

Healesville is a busy town centre serving the retail, commercial, community and entertainment

requirements of the surrounding catchment of approximately 11,800 residents (2011 estimate). The

town centre is also a popular visitor destination and is in a central location with respect the popular

Yarra Valley tourism region.

The centre comprises the Healesville Walk Shopping Centre and strip retailing along both sides of

Maroondah Highway, and with the popular Beechworth Bakery, Giants Steps Winery, and White Rabbit

Brewery tourist facility located in the eastern part of the centre.

The centre is anchored by a Coles supermarket (3,070m2) and also includes a range of specialty retailers,

mainly with a focus on convenience retailing and the visitor market, as illustrated by the presence of a

number of café/restaurants and boutiques. Only 5% of shopfront commercial floorspace is vacant,

which is within the range of 4-6% considered to be typical for a healthy strip-based centre.

A number of community and civic facilities are also located in the centre and these include a Yarra

Ranges Community Link, medical facilities, VicRoad offices, Memorial Hall, a public library, community

centre, fitness centre and Queens Park.

Table 9 provides a summary of the retail and commercial floorspace in the Healesville Town Centre.

Table 9: Healesville Town Centre, Shopfront Floorspace, 2011




Non Food 3,680 m2








Note : Centre also includes approximately 510m² of occupied dedicated office floorspace


Centre Issues

Limited integration of the strip-based retailing

in the western part of the centre with both the

balance of the centre to the east; and limited

integration in the eastern part between the

tourist-based retailing and the opposite side of

Maroondah Highway.

Limited availability of development sites.

Potential development sites include the

hardware building supplies store at

Maroondah Highway/Church Street, and

French’s laundry site adjacent to the

Healesville Walk Shopping Centre.


Forecast population growth of approximately

1,030 residents in Healesville between 2011

and 2031.

Potential for an expansion of supermarket

facilities.

Potential for tourist-related retail development

in the form of cafes, restaurants and speciality

shops.

Limited potential for additional commercial

office floorspace.

Opportunity for commercial visitor

accommodation.

Food 31%

Food Catering 19%

Non-Food 27%

Services 6%


Vacant Shopfront

5%

0%




2 5

Healesville Town Centre, 2011

Healesville Town Centre, Indicative Main Trade Area





Persons 11,300 11,800

AAGR (No.) - 100

AAGR (%) - 0.9%




2 6

10 YA R R A G L E N TOW N C E N T R E

Yarra Glen is a large town centre containing approximately 9,000m² of shopfront floorspace. The centre

serves the surrounding township, rural community and tourism markets.

Retail and commercial activity in the town centre comprises the recently developed IGA complex and

strip-based retailing located on either side of the Melba Highway. The Supa IGA (2,300m2 of floorspace)

is the major retail tenancy in the centre and provides for a proportion of the food and grocery shopping

requirements for the surrounding residential catchment.

The centre contains approximately 1,640m2 of vacant shopfront floorspace and this accounts for a

significantly high 18% of total shopfront floorspace in the centre. These vacancies include five vacant

tenancies in the IGA complex and four vacant tenancies along the main street. The bushfires in early

2009 had a severe impact on the economy of the town centre, with a number of businesses

experiencing difficulties since this time. A reduced residential catchment is identified as a factor

contributing to declining business performance.

Table 10 provides a summary of the retail and commercial floorspace in the Yarra Glen Town Centre.

Table 10: Yarra Glen Town Centre, Shopfront Floorspace, 2011




Non Food 2,430 m2









Centre Issues

High vacancy rate in both the

main street and the IGA complex.

Limited integration between the

IGA complex and the main street.

Limited focus on tourism, despite

being central to the popular

Yarra Valley tourism region.

Limited forecast population

growth of only 460 residents in

Yarra Glen over the 2011-2031

period.


Improve the streetscape in the centre.

Improve the visitor market offer in Yarra Glen, including

improvements in tourism-based retail and tourism

infrastructure. A new playground is being developed, an

approval for the development of a chocolatier has been

granted, and plans exist for the reopening of the Yarra Glen

railway precinct.

Develop a strategic plan for the centre, including the

identification of niche markets and marketing opportunities.

Improve signage from the bypass to the town centre to

encourage passing motorist to visit the town centre.

Improve integration of the shopping centre with adjoining

open space and the Yarra Glen racing centre.

Food 28%

Food Catering 11%

Non-Food 27%

Services 3%


Vacant Shopfront

18%

0%




2 7

Yarra Glen Town Centre, 2011

Yarra Glen Town Centre, Indicative Main Trade Area (MTA)





Persons 9,700 10,100

AAGR (No.) - 80

AAGR (%) - 0.8%




2 8

11 S E V I L L E TOW N C E N T R E

Seville is a small town centre and contains approximately 3,470m2 of occupied retail and commercial

shopfront floorspace. However, Amendment C95 to the Yarra Ranges Planning Scheme approved a

development that will include a full-line supermarket of approximately 3,390m2, an additional 1,340m

2

of speciality retail floorspace, a car wash and a medical centre. The development will elevate Seville to a

large town centre in the activity centre hierarchy.

This proposed development will significantly improve access to weekly grocery shopping facilities for

Seville residents and those living in the wider Warburton Corridor, and noting that many residents living

further along the Warburton Highway pass through Seville while commuting to and from work.

The Seville town centre is currently anchored by an IGA supermarket, which recently underwent a $5

million refurbishment, including an expansion of the store to approximately 1,800m2 in floorspace. A

mix of convenience retailing, food catering and non-retail commercial shopfronts are located

throughout the balance of the centre.

Table 11 provides a summary of the existing retail and commercial floorspace in the Seville Town

Centre.

Table 11: Seville Town Centre, Shopfront Floorspace, 2011




Non Food 720 m2










Centre Issues

Traffic congestion along Warburton Highway.

Implications of the approved supermarket

development potentially having an adverse

trading impact on existing businesses in the

centre.

Limited population growth forecast for Seville

and the surrounding areas.

Strong physical and functional linkages

between the approved development and the

existing town centre will be required.


Approved supermarket development will

increase the profile of the centre and improve

exposure of existing businesses to new (and

more regular) customers. Opportunities will

develop for existing businesses to benefit,

although this response will depend on the

actions of individual businesses.

Potential for the development of additional

community facilities may arise due to the

additional exposure generated by the

approved development.

Food 52%

Food Catering 9%

Non-Food 20%

Services 7%

Shopfront Office

9% Vacant

Shopfront 3%

0%




2 9

Seville Town Centre, 2011

Seville Town Centre, Indicative Main Trade Area (MTA)





Persons 14,200 15,000

AAGR (No.) - 160

AAGR (%) - 1.1%




3 0

Kilsyth NAA: Churinga SC

Yarra Glen TC: Bell StreetStreet

Yarra Junction TC: Warburton Highway

Mount Evelyn NAA: Wray Crescent

Belgrave NAA: Main Street

Healesville TC: Maroondah Highway

Monbulk TC: Main Road

Seville TC: Warburton Highway




3 1

SMALL NEIGHBOURHOOD ACTIVITY AREAS

/TOWN CENTRES




3 2

12 C O L D S T R EA M TOW N C E N T R E

Coldstream is a small town centre providing a limited range of convenience retailing to the surrounding

residential community. The centre contains approximately 1,990m2 of retail floorspace within a small

shopping centre and in a number of tenancies located on either side of Maroondah Highway. The

shopping centre is anchored by an IGA supermarket (1,120m2 of floorspace) and includes a number of

convenience- based speciality tenants.

The recent development of the Coldstream Brewery, on the corner of Maroondah Highway and Killara

Road, has brought a renewed tourism focus to centre. Coldstream is referred to as the ‘gateway’ to the

Yarra Valley, and significant numbers of visitors to the region pass by the centre on their way to the

many wineries and other attractions located in this region.

A number of vacant development parcels exist on land zoned Business 1 and Mixed Use surrounding the

shopping centre. However, future commercial development on these sites is likely to rely on the

potential for any new businesses to capture trade from passing motorists. Only limited opportunities

exist in Coldstream for residential development due to the constraints of the Urban Growth Boundary,

which surrounds the urban areas of the town.

Table 12 provides a summary of the existing retail and commercial floorspace in the Coldstream Town

Centre.

Table 12: Coldstream Town Centre, Shopfront Floorspace, 2011




Non Food 250 m2





Vacant Shopfront -




Centre Issues

Limited residential catchment

of only 4,300 persons in

2011.

Forecast decline in

population in the suburb of

Coldstream over the 2011-

2026 period.

Dated appearance of

shopping centre.

Strong competition for

convenience retailing from

nearby Lilydale MAA.


Potential for improved appearance of the existing retail areas.

Opportunities for the introduction of community facilities/services

to the centre.

Potential for an improved tourism focus, building on the success of

the Coldstream Brewery and the location of the centre at the

‘Gateway’ to the Yarra Valley.

A number of businesses with a focus on local produce are situated

in the local centre in the Gateway Estate, approximately 400

metres to the south of the town centre. Potential may exist for

these businesses to be represented in the town centre.

Potential future development of the vacant Mixed Use Zoned land,

and the land currently occupied by a landscape supplies business,

which surrounds the centre.

Food 56%

Food Catering 16%

Non-Food 11%

Services 5%





3 3

Coldstream Town Centre, 2011

Coldstream Town Centre, Indicative Main Trade Area (MTA





Persons 4,000 4,300

AAGR (No.) - 60

AAGR (%) - 1.5%




3 4

13 WA R B U R TO N TOW N C E N T R E

Warburton is the eastern-most town centre in the Yarra Ranges Shire and provides limited convenience

retailing, community and recreational services and facilities to the surrounding residential catchment. In

addition, the centre is a popular tourist destination and provides a range of eateries for both residents

and visitors. The centre contains two distinct precincts.

The western precinct is largely tourism-orientated, and contains a number of cafés, restaurants and

specialty stores serving the visitor market. The Warburton Ranges Tourism Centre is also located in this

part of the centre.

The eastern precinct, located approximately 500 metres to the east along the Warburton Highway,

provides a mainly convenience-retailing role and includes an IGA supermarket of approximately 400m2,

a True Value Hardware store, and a number of other smaller speciality shops. A proposal, which has not

been approved, exists for a new larger IGA supermarket to be developed on the southern side of the

Warburton Highway in this part of the town. The proposed store is approximately 1,500m2 in size and

would provide an improved level of food and grocery shopping for Warburton residents.

Table 13 provides a summary of the existing retail and commercial floorspace in the Warburton Town

Centre.

Table 13: Warburton Town Centre, Shopfront Floorspace, 2011


Food, liquor and groceries 800 m2


Non Food 1,940 m2









Centre Issues

Limited physical or functional

integration between the two

separate commercial precincts.

Limited residential catchment of

only 6,200 people in 2011.

Limited forecast population

growth in Warburton and the

surrounding areas.

Lack of a major anchor tenant

means that surrounding

residents have to travel to other

centres for the majority of their

food and grocery requirements.


Continue to develop the tourism role of the centre, including

potential for limited retail development aimed at tourists,

and improved signage and amenity. Build on the natural

features of the Yarra River and Warburton trail.

Potential for expanded supermarket facilities should be

considered further. The proposed IGA development would

significantly enhance the food and grocery offer in

Warburton and could provide an impetus for improved

convenience retailing in the eastern precinct.

Investigate development opportunities, including residential

and/or tourism related, on key development sites in and

surrounding the centre. These sites include the former

Warburton Hospital and the former Sanitarium factory.

Food 16%

Food Catering 26%

Non-Food 39%

Services 4%

Shopfront Office

7%

Vacant Shopfront

8%




3 5

Warburton Town Centre, 2011

Warburton Town Centre, Indicative Main Trade Area (MTA





Persons 6,100 6,200

AAGR (No.) - 20

AAGR (%) - 0.3%




3 6

14 M O N T R O S E N E I G H B O U R H O O D A C T I V I T Y A R EA

The Montrose NAA is located at the foot of Mount Dandenong, approximately 6km south of Lilydale

MAA and 4km south-east of Mooroolbark NAA. Montrose is a scenic, compact, strip-based shopping

centre, with retail uses located along Mt Dandenong Tourist Road. The centre contains approximately

2,720m2 of retail and shopfront commercial floorspace, approximately 2,390 m

2of which is dedicated to

retail uses.

Montrose is a busy centre with high occupancy levels and the retail component is characterised by

convenience shopping. A small but busy IGA supermarket (400m2 of floorspace) anchors the centre,

while a range of convenience-based retailers also provide for the day-to-day shopping requirements of

the surrounding catchment.

Montrose is also the location for a number of community-based facilities, including a community centre,

a public library, a town hall, a recreation/education centre, a medical centre and a maternal/child health

centre. A number of community-based events are also held frequently at the Montrose Town Centre

and surrounds, including a monthly craft and farmers market, a movie club and a concert series.

Located at the base of Mount Dandenong, Montrose is also popular with people visiting the Dandenong

Ranges on day trips or for weekend stays.

The centre successfully performs its role as a day-to-day convenience retailing location for the

surrounding community. Larger centres, including Kilsyth NAA and Lilydale MAA, provide residents with

a greater level of convenience and non-food retail offer.

Limited opportunities exist to expand the centre due to the lack of development sites and the lack of

population growth forecast for the surrounding community. The population in the suburb of Montrose

is forecast to decline by approximately 100 residents over the 2011 to 2026 period (i.d Consulting).

Table 14 provides a summary of the existing retail and commercial floorspace in the Montrose NAA.

Table 14: Montrose NAA, Shopfront Floorspace, 2011




Non Food 380 m2










Food 32%

Food Catering 20%

Non-Food 14%

Services 4%

Shopfront Office 3%

Vacant Shopfront

3%




3 7

15 M O U N T DA N D E N O N G TOW N C E N T R E

The Mount Dandenong Town Centre is a small centre which functions as a convenience-based retailing

location for the surrounding local residents and for visitors. The centre also provides food catering

opportunities for those visiting the Dandenongs.

Mount Dandenong Town Centre consists of a small group of shops located along Mount Dandenong

Tourist Road and Ridge Road. The centre comprises total retail floorspace of approximately 1,710m2,

and is anchored by a small IGA Supermarket of approximately 400m². An estimated 750m2

(37% of total

retail floorspace) is dedicated to food catering, highlighting strong convenience and tourism

components in the centre. The Mount Dandenong Hotel, a popular tavern for locals and tourists, is also

located in the centre and provides additional dining options for both residents and visitors.

Non-retail tenancies in the centre include a physiotherapist, a veterinary clinic, a post office and a

Bendigo Bank branch.

A strip of Business 4 Zoned land exists behind the centre, along Sunset Avenue, and this is the location

for a customer service centre and headquarters for Leafbusters, and a storage and distribution facility.

Overall, the centre appears to be performing its role as a convenient day-to-day shopping location for

surrounding residents and for visitors. Limited opportunities exist to expand the centre due to the lack

of development sites and forecast decline in the residential population the surrounding areas, as

forecast by i.d. Consulting.

Table 15 provides a summary of the existing retail and commercial floorspace in the Mount Dandenong

Town Centre.

Table 15: Mount Dandenong Town Centre, Shopfront Floorspace, 2011




Non Food 320 m2









Food 24%

Food Catering 37%

Non-Food 16%

Services 7%

Shopfront Office

5%

Vacant Shopfront

11%




3 8

16 O L I N DA TOW N C E N T R E

Olinda Town Centre is a popular tourist location which is situated in the Dandenong Ranges, between

Mount Dandenong and Sassafras. The town centre contains approximately 3,150m² of shopfront

floorspace, of which approximately 2,810m², or almost 90%is allocated to retailing.

Olinda is a busy, compact centre with high occupancy levels. The centre consists of strip-based shopping

located around the intersection of Mount Dandenong Tourist Road and Olinda-Monbulk Road. The

centre comprises a strong tourism component and provides very limited convenience retailing for local

residents, illustrated by the following:

A high share of floorspace in the non-food (46%) retail sector compared to other NAAs, including

a number of homewares, gift shops and specialty boutique stores aimed at the visitor market.

A comparatively high share of floorspace in the food catering (30%) compared to other NAAs.

A low share of floorspace in the food, liquor and grocery retail sector (7%) and the lack of a

supermarket or convenience store.

Community facilities in Olinda include a health centre, a child care centre and a primary school. A

number of health and rural retreats, as well as B&Bs, are also located within close proximity to the

centre, further illustrating its tourism focus. The National Rhododendron Garden and the Olinda

Recreation Reserve are situated on the eastern edge of the centre.

Overall, Olinda is a well-presented centre that functions as a tourist destination and operates within a

wider network of tourism-based centres throughout the Dandenong Ranges. While development

potential is limited within existing zoned land, it is important that any future development is

coordinated in a way that enhances the centre’s strong tourism focus.

Table 16 provides a summary of the existing retail and commercial floorspace in the Olinda Town

Centre.

Table 16: Olinda Town Centre, Shopfront Floorspace, 2011




Non Food 1,450 m2








Note: Totals Subject to Rounding

Food 7%

Food Catering 30%

Non-Food 46%

Services 6%

Shopfront Office

6%

Vacant Shopfront

5%




3 9

17 U P W E Y TOW N C E N T R E

The Upwey Town Centre is a compact strip-based centre located along Main Street, on the southern

side of Burwood Highway and the Belgrave Railway Line. The centre is characterised by convenience

shopping and services, having regard for the relatively strong competition from larger centres in the

surrounding region which include Upper Ferntree Gully (located in the City of Knox) and the Belgrave

Town Centre, each of which is located approximately 2km from Upwey.

Upwey is a busy centre with high occupancy rates and comprises approximately 4,070m² of occupied

retail floorspace, which includes a strong convenience retail component. A small Foodworks (700m² of

floorspace) supermarket anchors the centre, which also includes convenience based retailing, including

a newsagent, specialty food stores, a chemist, cafés and takeaway food stores. Non-retail commercial

services in the centre include accountants, solicitors and a selection of health services.

In addition, a number of community facilities are provided in the centre, including a community centre

and a public hall.

The Upwey Town Centre performs an important role in providing day-to-day convenience retail,

community and other services to local residents and those using the Upwey railway station.

Limited development opportunities exist in the centre due to the lack of obvious development sites and

only limited population growth in surrounding areas. However, it will be important to continue to

improve the performance of the centre in light of strong competition from nearby larger centres.

Potential opportunities may include improvements to streetscapes and amenity, and the development

of a particular theme for the centre which would assist in marketing the centre and its businesses to

residents and visitors.

Table 17 provides a summary of the existing retail and commercial floorspace in the Upwey Town

Centre.

Table 17: Upwey Town Centre, Shopfront Floorspace, 2011




Non Food 1,360 m2









Totals Subject to Rounding

Food 26%

Food Catering 20%

Non-Food 28%

Services 9%


Vacant Shopfront

5%




4 0

18 T EC O M A TOW N C E N T R E

Tecoma is a small town centre located on the Burwood Highway, less than 1km to the west of the larger

Belgrave Town Centre. In general, the centre provides limited dining and convenience retailing, and is

also a location for small-scale commercial office and health-related services.

In total, the Tecoma Town Centre contains approximately 3,570m2 of commercial shopfront floorspace

and this includes approximately 2,500m2 of retail floorspace. The retailing comprises a mix of food

catering and convenience-based retailing which serves the surrounding residential catchment and the

visitor market.

In total, an estimated 1,770m2 of commercial office floorspace exists in the centre, and this includes

offices in both shopfront and dedicated office tenancies. The centre has developed a niche in the

provision of small-scale offices and health-related services. A number of health-related services are

provided at the eastern end of the centre.

However, the significant amount of vacant shopfront floorspace, estimated at approximately 690m2 or

16% of all shopfront floorspace in the centre, indicates that the centre is not performing at an optimal

level (considering that a healthy strip centre typically has between 4% and 6% of its floorspace vacant).

The Tecoma Town Centre has been the subject of significant developer interest in recent times. Plans

exist for the development of a McDonalds at 1529-1531 Burwood Highway, Tecoma. This proposal has

been strongly opposed by local community groups. The site is a significant one and is attractive due to

the high levels of exposure to traffic travelling along Burwood Highway. Any future development at the

site needs to consider the viewpoints of the local community, as well as the potential economic benefits

that would be associated with an appropriate development of the site, including local employment

generation and additional support for other businesses in the centre.

Table 18 provides a summary of the existing retail and commercial floorspace in the Tecoma Town

Centre.

Table 18: Tecoma Town Centre, Shopfront Floorspace, 2011




Non Food 540 m2










Food 10%

Food Catering 20%

Non-Food 13%

Services 16%


Vacant Shopfront

16%




4 1

19 SA S SA F R A S TOW N C E N T R E

Sassafras is a small tourist-orientated town centre comprising approximately 2,260m² of shopfront

floorspace. Sassafras is located approximately 1.2km south-west of Olinda, and operates within a wider

network of tourism-based centres located throughout the Dandenong Ranges.

The town centre is situated at the intersection of Mountain Highway and Mount Dandenong Tourist

Road, and consists of a small strip of speciality retailers. These retailers have a particular focus on

tourism and include a selection of gift shops, boutiques and cafes/restaurants. A number of retailers

have developed a strong reputation and contribute to the tourism product in the Dandenongs. These

businesses include Miss Maple’s Tea Room and Geppetto’s Workshop. In addition, the village green,

located in in the centre of Sassafras, contributes to the overall attractive ambience and feel of the

centre.

Food catering and non-food retailers account for 91% of commercial floorspace in the centre, and this

illustrates the prevalence of tourism-based retailing in the centre.

Similar to Olinda, the Sassafras Town Centre provides only a very limited convenience retailing service

for local residents, and this is reflected by only 7% of retail floorspace in the food, liquor and grocery

retail sector and the lack of a supermarket or convenience store.

Community facilities include a public hall, pre-school, child and maternal health centre, child care centre

and the Sassafras Primary School. Cottage-style accommodation, B&Bs, and a wedding reception centre

are also located within close proximity to the centre.

Future development of new business opportunities in Sassafras is likely to focus on the visitor market,

due to the popularity of tourism and the limited residential growth in the surrounding area.

Table 19 provides a summary of the existing retail and commercial floorspace in the Sassafras Town

Centre.

Table 19: Sassafras Town Centre, Shopfront Floorspace, 2011




Non Food 1,440 m2

Retail Services -


Shopfront Office -






Food 7%

Food Catering 27%

Non-Food 64%

Vacant Shopfront

2%




4 2

20 WA N D I N N O R T H TOW N C E N T R E

Wandin North is a small town centre which provides for the convenience day-to-day shopping

requirements of surrounding residents. The centre is located at the intersection of Union Road and

Warburton Highway.

In total, the Wandin North Town Centre comprises approximately 3,820m² of shopfront floorspace,

approximately 2,940 m² (or 77%) of which is dedicated to retail uses. A small IGA supermarket of

approximately 390m2 anchors the centre, which also contains a small group of shops located around a

park and a few community facilities, including a kindergarten and a medical centre.

Other retail uses include a small RetraVision store, takeaway shops and cafes, a newsagency, chemist,

florist, op-shop, hair and beauty salon, a DVD hire store and several craft/homewares stores. A small

industrial zone, which includes a rural supplies outlet, is located behind the retail tenancies.

The surrounding community accesses their higher-order retail and service needs at larger centres

located further afield, including Lilydale MAA (7km to the west), Mount Evelyn NAA (4km to the west)

and the Seville Town Centre (3km to the east). Seville will be particularly important when the approved

supermarket has been developed.

The Wandin North Town Centre successfully performs its role as a small town centre providing a limited

range of convenience retail and community facilities to the surrounding community. Opportunities for

additional retail, commercial and community development are limited due to the lack of obvious

development sites, a limited catchment population, and the limited residential growth prospects for

Wandin township due to the constraints formed by the Urban Growth Boundary, which borders the

existing urban areas. According to i.d. Consulting population forecasts, Wandin and the surrounding

areas have a residential population of approximately 3,260 residents in 2011, and this is forecast to

increase by approximately 500 residents over the 2011 to 2016 period.

Potential opportunities may arise with improvements to the linkages between the Warburton Trail and

the Wandin North Town Centre.

Table 20 provides a summary of the existing retail and commercial floorspace in the Wandin North Town

Centre.

Table 20: Wandin North Town Centre, Shopfront Floorspace, 2011




Non Food 1,140 m2










Food 24%

Food Catering 13%

Non-Food 30%

Services 10%


Vacant Shopfront

7%




4 3

21 W O O R I YA L LO C K TOW N C E N T R E

Woori Yallock is a small town centre located at the intersection of the Warburton Highway and Woori-

Yallock Road, and provides convenience retailing and community services to the surrounding residential

community.

The centre contains approximately 2,380m2 of retail floorspace, with a small Foodworks supermarket

(480m2 of floorspace) being the major tenant. Other retailers in the centre include a newsagency,

pharmacy, hair salon, DVD hire, bottleshop, home brewing store, cafes, takeaway food stores, an op-

shop, Asian groceries, and costume hire. In total, these retailers provide day-to-day convenience

shopping facilities to the surrounding community.

In addition, Woori Yallock also contains a number of community, health and other services which

include a Bendigo Bank branch, post office, medical clinic, community house, and a maternal and child

health centre.

Overall, the Woori Yallock Town Centre successfully performs its role as a small town centre providing

day-to-day retail and community services to the surrounding community. Woori Yallock residents visit

other centres further afield for their higher-order retail and town centre-type services, including Yarra

Junction, Lilydale, Mount Evelyn and Seville (when the approved supermarket development is

constructed).

A number of vacant parcels of land zoned Business 2, Business 1 and Mixed Use are located to the north

of the centre. The sites do not have any exposure to the Warburton Highway, and therefore any

development is likely to focus on serving the existing residential community in Woori Yallock. Woori

Yallock is not expected to experience any significant population growth in the future. The combined

population of Woori Yallock, Launching Place and Don Valley are forecast to increase from

approximately 6,020 residents in 2011 to 6,160 residents in 2026.

Other potential opportunities for the centre may involve the redevelopment of land with frontage to the

Warburton Highway for uses that would benefit from the exposure to passing traffic, improved signage

along the Warburton Highway to identify businesses in the centre, and potential improved linkages

between the centre and the Warburton Trail.

Table 21 provides a summary of the existing retail and commercial floorspace in the Woori Yallock Town

Centre.

Table 21: Woori Yallock Town Centre, Shopfront Floorspace, 2011




Non Food 640 m2










Food 25%

Food Catering 14%

Non-Food 25%

Services 4%

Shopfront Office 3%

Vacant Shopfront

6%

0%




4 4

ColdstreamTC: Coldstream SC

Warburton TC: Warburton Highway

reet

Montrose NAA: Mount Dandenong Tourist Road

Mount Dandenong TC: Mt Dandenong Tourist Rd

Olinda TC: Mount Dandenong Tourist Road

Sassafras TC: Mount Dandenong Tourist Road

Wandin North TC: Warburton Highway

Upwey TC: Main Street




4 5

Yarra Ranges Activity entre Network Strategy 2012€¦ · Draft report #2 Nick Brisbane 6 June 2012...

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Transcript of Yarra Ranges Activity entre Network Strategy 2012€¦ · Draft report #2 Nick Brisbane 6 June 2012...