YARD CREDENTIALS EVENT DESIGN SPECIALISTS

YardCredentials

Tuesday, February 14, 12

Design becomes a playground to work. Yard, located in Neo Psychiko since 2009, is a production house focused on modern thinking and corporate solutions.

The of!ce


The initial idea was to work as friends and feel at home. Warm hospitality for all, clients and colleagues, is vital for us. The of!ce


From the !rst glance

When creating, we like to experience the emotions you feel when you lay down in a back yard watching the stars on a summer night. We always seek the fun aspect of a project; with great passion and in a happy mood.

We all have the same strong incentives. We work together to deliver the unexpected; originality becomes self evident in our ideas.

We are the Yard Team, full of energy to create, design and implement along with our clients.Why Yard?


OurPersonalitiesWe say that we understand and practice the magic of design in all its aspects. We are passionate about light; lighting designers and lighting architects help us be unique in every project. We create and follow new trends, we love to search. We stay a long time on the go for new venues and undiscovered places. We are persistent when it comes to taste. It has to be a delicacy even within a fast food budget. And of course, we all agree that music is the key to open up the heart.

We discuss and listen, so as to help our clients take better decisions, we like to say that we understand and guide. In the end, we believe in open-mind results to astonish.


Our Philosophy Be original in all shorts of budgets.

Our core philosophy revolves around communicating the essence

of a brand by means of personalized experience.

Our extensive network of contacts, both locally and internationally,

enables us to manage projects with precision and ease.


ServiceOffered

Turn Key Event Solutions/Strategic Planning/Concept/Branding/Creative Design/Setting Design/Special Constructions/Production Execution/Audio Visual Productions.


Adel Saatchi & Saatchi

Advocate / Burson-Marsteller

Anorthosis Famagusta F.C.

Asset Ogilvy

ANT1 Group

City of Athens

Coca Cola

Emporiki Credicom

Emporiki Bank

EDEE

Feelgood Entertainment

Fox Media Services

Frank Advertising

Google

HSBC

Hellenic Postbank

HEPO

Imako

Kraft Foods

Media Strom

Ministry of Infrastructure, Transport and Networks

Ministry of Interior Decentralization & E-government

Microsoft

New Acropolis Museum

NIKE Hellas

Notos Com

Pernord Ricard

Piaggio

V & O Communication

Valuecom

Vichy

Wind Hellas/Q mobile

ClientS:


Recent Works


google engage


Client:Valuecom for Google.

LOCATION:Michael Cacoyannis Foundation.

Challenge::To create an event to introduce to all attendees google's services:

Google +, Google Hangout and Google Insights for Search.

Attendance:120 guests from pr and advertising agencies.

googleengage


google engage


Client:Valuecom for NIKE.

LOCATION:NOS at Kifissia/OAKA Agora Kalatrava/Dais/House of Hoops by Footlocker.

NIKEKobe Bryant

Challenge::To welcome and host in Athens the most famous contemporarybasketball player, Kobe Bryant, in a series of events held by NIKE in multiple venues to honor him.

Attendance:+2700 peoplein total at all venues.


NIKE Kobe Bryant 2011 Athens Tour/Welcome and host in Athens the most famous contemporary basketball player.

NIKEKobe Bryant


NIKEKobe Bryant

NIKE Kobe Bryant Main Event/ A Court Area to act as a terrain for hosting a series of basketball games.


NIKEKobe Bryant

NIKE Kobe Bryant Main Event/ An Express NIKE Area to act as a product zone and lounge.


NIKE Kobe Bryant Dais Clinics/ Create an event in order to host Kobe Bryant’s meeting with 64 young basketball athletes who later played in the basketball

tournament held at OAKA.

NIKEKobe Bryant


NIKE Kobe Bryant House of Hoops by Footlocker /An event for the opening of House of Hoops by Footlocker.

NIKEKobe Bryant


Pavlidis 150 yearsChocolate Museum


Client:Asset Ogilvy for Kraft Foods.

LOCATION:The HUB.

Challenge::A unique idea to celebrate the 150 years of the oldest Greek chocolate bar.

Attendance:+15.000 visitors through the weekend.

Pavlidis150 years

ChocolateMuseum


Pavlidis150 years

ChocolateMuseum

The crowd visiting the Museum through the weekend exceeded 15.000. Order, safety and a little bit of patience guaranteed that each one

of them had the opportunity to visit the first Chocolate Museum in Greece.


Pavlidis150 years

ChocolateMuseum

The pedestrian street connecting the HUB with the old Pavlidis factory was transformed to welcome the visitors. A big mock up of

a Pavlidis chocolate bar waited the crowd at the entrance of the Museum.


Pavlidis150 years

ChocolateMuseum

Pavlidis 150 years Chocolate Museum /A historical retrospect including exhibits,

banners, ground plans and many morehistorical elements guided the crowd through thecourse of chocolate from 19th century till today.


Pavlidis150 years

ChocolateMuseum

3 chocolate fountains, 1,5 m. high, offered delicious treats to the guests.


Pavlidis150 years

ChocolateMuseum

Simulation of the production line. It explained, step by step, the different phases through which chocolate goes while in factory until the moment that it finally ends up in our familiar package. A special designed machine offered the visitors a bar of chocolate at the mere push of a button.


Pavlidis150 years

ChocolateMuseum

Guided tours, held ingroups of 50 people,

gave visitors theopportunity to dive intoa variety of information

about chocolateand their favorite brand.


Pavlidis150 years

ChocolateMuseum

Pavlidis 150 years Chocolate Museum / Reconstruction of the original set that was created for the recent TVC. Visitors had the opportunity to enjoy a photo shoot and take the photos as memorabilia.


Pavlidis150 years

ChocolateMuseum

Packaging exhibition designed

by students of BAKALO. Visitors

voted for the best design.

An original construction dedicated

to the new package explained

the reasons why the

previous foil package

had to be given up.


Pavlidis150 years

ChocolateMuseum

Children played, laughed,entertained themselves,

ate countless bars of chocolates andcreated memorabilia at the ChildrenísArea of the Chocolate Museum. In the

end they wrote dedications addressingtheir favorite chocolate.


Pavlidis 150 yearsSpin off projects


Pavlidis150 yearsThe Mall

Athens


Pavlidis150 years

MediterraneanCosmos

Thessaloniki


Coca Cola "Randez-vous"

for Special Olympics


Client:Asset Ogilvy for Coca Cola.

LOCATION:Olympic Stadium – Festival Area.

Challenge::To bring together athletes and crowd in the most influential, interesting, and joyful place in the Common Domain. The Coca Cola area was created and inspired under the umbrella of “Happiness”. Under the fact that this year Coca Cola celebrates its 125 years. Under the notion that we have to welcome and treat a special crowd.

Attendance:+10.000 visited in total. +1.500 people from all around the world visited the kiosk per day.

Coca Cola"Randez-vous" forSpecial Olympics


Coca Cola "Randez-vous"for Special Olympics

Coca Cola "Randez-vous "for Special Olympics / Inside the tents, colors, several materials, brushes, stickers etc. gave every attendee the chance to make his own tailor-made Contour Bottle and his own paper bubble and create a memory to last.



Coca Cola "Randez-vous "for Special Olympics / A History Corner surrounding the main backdrop educated and entertained people by presenting

all retro Coca Cola advertisements.



CGI views of the Coca Cola "Randez-vous for Special Olympics" pavillion.


KrafT FoodsHellas Meeting 2011


Client:Asset Ogilvy/Kraft Foods Hellas.

LOCATION:Porto Carras Thessaloniki.

Challenge::It was required to create a platform to communicate all brands effectively and with respect to their campaigns. The overall concept was “I love New Kraft, one big snacking metropolis”.

Attendance:Employees and Internal Audience.

KrafT FoodsHellas

Meeting2011


KrafT FoodsHellas

Meeting2011

View of the central stage and part of the brand installations.


KrafT FoodsHellas

Meeting2011

Walk & Talk

CGI views of thethe multi-brand

exprerience createdin respect to all

Kraft brands.


KrafT FoodsHellas

Meeting2011

Walk & Talk

450 attendees, dividedin 9 groups, had the

opportunity to walk throughthe New Kraft Metropolis,

experiencing in 20 minutesevery brand.


KrafT FoodsHellas

Meeting2011

Walk & Talk

All brands ofKraft Foods were

presented in unique,custom designed

areas and activities.


KrafT FoodsHellas

Meeting2011

A speed painting performance and a contemporary dance act were the main ingredients of the closing show.


KrafT FoodsHellas

Meeting2011

The Singing Waiters performance made the Lacta Love-it and Chock n' Cake launch by the pool an unforgettable experience.


Book Presentation and Exhibition


Client:Asset Ogilvy.

LOCATION:Benaki Museum.

Challenge::To present in an artistic way the material of

the book “Certain Realities by Lizi Manola”.

We created a presentation in the café of

the Museum with speeches by Travel Editors

and Photography Experts.

The Exhibition was installed in 20 invisible

in the dark frames in the open air area of the Museum,

so as to show the pictures floating in the air.

4 big lighting balloons completed a magic atmosphere

which impressed all attendees.

BookPresentation

andExhibition


Book Presentationand Exhibition


Q for Schoolwave


Client:Frank for Wind Hellas.

LOCATION:Water Circus – Faliro Bay Complex.

Challenge::To create a pavilion and a paintball arena

in order to enhance Q Mobile’s sponsorship

for the 2011 Schoolwave Festival.

Attendance:+5000 people in total.

Q for Schoolwave


Q for Schoolwave


Sons Of AnarchyFX PARTY


Client:Asset Ogilvy for Fox Media Services.

LOCATION:Bar Intrepid FOX.

Challenge::An impressive launch for the FX dynamic series “Sons of Anarchy”. A series full of bikes and action. We created a party in the night club Intrepid Fox, to secure the rocking mood. Real Harley bikes from the Greek Harley Club filled the place, “Cyanna” gave an unforgettable live, the amazing S.Piros, Rock DJ mixed lines of the series with music that brake all rules, live tattoos performance and girls dancing. It a was a Thursday to remember.

Sons OfAnarchyFX PARTY Attendance:

Media, VIPs, FX Clients.


Sons Of Anarchy FX PARTY


KINECT Launch


Client:Microsoft.

LOCATION:Sotovikis Workshop.

Challenge::Launch the new era in home entertainment wrapped up with an interesting and cozy feeling.

Attendance:All sorts of press.

KINECTLaunch


KINECTLaunch


HSBC Advance


Client:Asset Ogilvy for HSBC Bank.

LOCATION:Seventh Sky.

Challenge::High profile corporate event targeted in technology for the launch of the new HSBC Advance Product.

Attendance:300 HSBC guests from the business, science and art industry.

HSBCAdvance


HSBC Advance


ANT1 new

program launch


Client:ANT1 TV.

LOCATION:Theatron Ellinikos Kosmos.

Challenge::An impressive show to present the new, dynamic TV program of the year.

Attendance:Media, Advertising and Celebrity Industry.

ANT1new

programlaunch


A party that lasted till the early hours amazed guests with the 4 big installations

dedicated to the block-buster shows of the

upcoming year. A real cat walk referring to Next Top Model, a real concert stage was dedicated to X-Factor and the venue’s permanent

architectural blocks transformed into 16

cooking benches totaling the number of the Top Chef

contestants appearingon the show.

ANT1new

programlaunch


NIKECapture the

Moment


Client:Valuecom for Nike.

LOCATION:Technopolis Gazi.

Challenge::Party to celebrate the Marathon anniversary and host the announcement of the winner of the Photographic competition “Capture the Moment”.

Attendance:NIKE consumers, celebrities and media.

NIKECapture the

Moment


NIKE Capture the Moment


Global Smurf Day


Client:Feelgood Entertainment.

LOCATION:Alsos Stratou.

Challenge::To create an event that will intrigue all Greek Smurf fans and bring them together on June 25th, said Global Day of Smurfs. To gather more than 250 Smurf fans with the intention to get all smurfishly dressed up and participate in the global attempt for a Guinness Record. Moreover, to attract interest and create buzz for the forthcoming movie.

Attendance:+600 people in total. 290 Smurf Fans.

GlobalSmurf Day


GlobalSmurf Day

The shape of a Smurfwas the intended formation

for the visitors counting towards the Guinness Record. The intended

formation was coveredon video from above

creating a powerfulimage for the event.


GlobalSmurf Day

At the end of the day the Greek Smurfs, along with

Smurf fans all over the world, shattered the

previous Guinness Record, since 4.861 Smurf Fanswere gathered globally

at the same time.


GlobalSmurf Day

The visitors got paintedand dressed up.

Then they browsed aroundthe installations amusingthemselves at the sound

of cheerful and upbeat music.


NIKE Free Game


Client:NIKE.

LOCATION:The Mall Athens.

Challenge::A competition with a fun aspect

to make people experience the

NIKE FREE technology that lasted 6 days.

The purpose was to try the new NIKE free shoes

and we thought why not creating a game that

you can try them on and be convinced to purchase.

So the main idea was to create a buzzing

atmosphere that will attract audience.

An innovative game to combine sports and pleasure.

NIKEFree Game

Attendance:Open to public event.


NIKEFree Game

Taking up 196 sq. m, the installation was divided in several 4m and 2m length platforms. Each platform was constructed of a different surface material.


NIKEFree Game

The architectural structure divided this rhomb in two. Each side was a pace lap that someone had to run, jump and try to finish in order to push first the red button in the last platform.


Coca Cola Christmas

at SOS Village


Client:Asset Ogilvy for Coca Cola.

LOCATION:Cultural Centre, S.O.S. Village.

Challenge::Designing a warm, welcoming and fun set of activities

for the children at S.O.S. Village.

Attendance:Children of various ages (3 – 18).

Coca ColaChristmas

at SOS Village


Coca Cola Christmas at SOS Village / Children enjoyed 3 different engaging activities (decorating gingerbread houses, painting clay ornaments & creating festive garlands made of candies).

Coca Cola Christmasat SOS Village


Coca Cola Christmas at SOS Village / 12 natural Christmas trees decorated the venue. After the event the trees remained at the village and were planted by the families.

Coca Cola Christmasat SOS Village


Client:Valuecom for Nike.

LOCATION:Environmental Awareness Park "Antonis Tritsis", Alsos Sygrou.

Challenge::A demanding series of outdoors running events, produced on a 6-month basis on behalf of NIKE. The attending runners enjoy a different running course of 10 km each time, set in various locations inside Athenian parks.

Attendance:An average of 1200 people per event.


Absolut ELYX


Absolut ELYX

Client:Valuecom for Pernott Richard.

LOCATION:Seventh Sky.

Challenge::First European Launch of the new super premium Absolut vodka.

Attendance:VIPs.


Absolut ELYX


Absolut Vodka


Client:Pernod Ricard (Brand Absolut) & TBWA Advertising Agency.

LOCATION:King George Hotel.

Challenge::Project concept & scenography created a unique atmosphere.

The flow of the event and the demanding technical requirements

were given high priority.

Attendance:Salesmen.

AbsolutVodka


AbsolutVodka


In Style & LO REALFashion Show


Client:IMAKO.

LOCATION:The Mall Athens.

Challenge::High profile event with several sponsorsand a great number of VIPs.20 models and 15 styling assistants had to be accommodated.

Attendance:VIP Guests, open to public.

In Style& LO REAL

FashionShow


In Style& LO REAL

FashionShow


Anorthosis FamagustaThe 99 years event


Client:Anorthosis Famagusta.

LOCATION:Spyros Kyprianos Stadium in Lemesos.

Challenge::High profile sports event for the celebration

of Anorthosis’ 99 years, multilayered approach,

coordination of several teams.

Attendance:100 VIP Guests, open to public.

AnorthosisFamagusta

The 99years event


AnorthosisFamagusta

The 99years event


New Acropolis Museum Opening Ceremony


Client:Ministry of Culture.

LOCATION:New Acropolis Museum.

Challenge::High quality and national importance event, facilitation of

420 VIP guests, co-ordination of several teams, event

and production management both for the Pre-Events and

the Main Event. Co-ordination of the various teams that

worked together for the execution of the events (Hospitality,

Transport, Creative, Audiovisual, Live Coverage), responsibility

for taking care of the seating arrangement for the opening

ceremony, the co-ordination of the museum guided tours and the

seating arrangement and facilitation of the dinner.

Attendance:420 VIP Guests, Media.

New Acropolis

MuseumOpening

Ceremony


New Acropolis

MuseumOpening

Ceremony


InternationalIMMigrants Day


Client:Advocate / Burson - Marsteller.

LOCATION:Koumoundourou Square.

Challenge::Cultural and social open event, on behalf

of Advocate S.A and the Ministry of Interior,

Decentralization and E-Governance for

the celebration of International Immigrants

Day on December 18th in Athens.

Attendance:Open to public.



'XMAS 2009


Client:Municipality Of Athens.

LOCATION:Syntagma Square/Zappeion.

'XMAS2009

Challenge::A high profile event for the Municipality

of Athens with a new, eco-friendly concept,

unique lighting and set design and large

scale installations for 25 days of operation.



'XMAS 2009


'XMAS 2009

An event with worldwide coverage, interactive content for children 5 to 14 years old, 500 theatrical performances and 500 music workshops for a period of 25 days.


'XMAS 2009


New Year's EveEvent 2009/2010


Client:Municipality Of Athens.

LOCATION:Syntagma Square.

NewYear's

EveEvent2009/

2010

Challenge::An open to public event with national and

worldwide coverage, televised live set up,

4 performances, unique light design and

a highly specialized personnel of 90 people

in the production crew and artists.



New Year's EveEvent 2009/2010


SMALL SCALEPROJECTS


Terra Nova Launch


Client:Fox Media Services.

LOCATION:Golden Hall.

Challenge::An empty shop at the Golden Hall was transformed into an original Terra Nova scenery to act as photo-opportunity for visitors who were introduced to the new Steven Spielberg TV show. Rocky mountains, blue horizons, a lot of tropical trees and a dinosaur created an otherworldly image that captured the gaze of everyone. Monitors projected the trailer of the new series, helping guests get into the mood.

TerraNova

Launch Attendance:Open to public / VIPs.


FX TERRA NOVA


SMALLSCALE

PROJECTS

lacoste:Pop up store designed

for Lacoste focusing

on Unconventional Chic.

Placed at Golden Hall,

The Mall Athens and

Hirs Arcade, Thessaloniki.


SMALLSCALE

PROJECTS

Balux: Indoors & outdoors

decoration for

NIKE's sponsorship at

the Balux Home Project.


SMALLSCALE

PROJECTS

KIX:Window created

for NIKE at KIX.


SMALLSCALE

PROJECTS

Emporiki Bank: Pavllion designedfor Emporiki Bank.

Placed at Ecotech 2011and Artoza 2011.


SMALLSCALE

PROJECTS

ATTICA:Window created

for NIKE at Attica.


Special Constructions



12,5 m length with an embedded podium, 4 frameless plasma screens, 9 TFT monitors, 2 frameless plasma screens embedded in the backdrop and lighted floor to glow in the dark.



A 45 meters long installation. Constructed of 280 tailor-made wooden pallets and shaped after the NIKE swoosh.



2009 – 2010 Athens Christmas tree made of 180 real trees and 5,5 tons of iron construction.



Info Kiosk for Athens Municipality targeted on nature and its needs. Real trees and grass formed a little garden. A construction of wood with the intention to be recycled formed the space.


Crowd Management


Crowd Management

Demanding crowd management, 100 special guests to go on stage in a quick and efficient arrangement in order to ensure our final stage frame. 200 children from football academies formed number 99 in front of the stage. The stage area was designed in order for the audience of 3000 to watch from a first class perspective.


Crowd Management

Design and execution based on V+O concept -Ripple Effect-. 5000 people watched. The 3 day Convention had lots of production

and crowd management challenges.


The after effect


The after effect

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