Yandex.Market Overview
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Transcript of Yandex.Market Overview
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Internet in Russia
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RussiaPopulation: 142.9 million
Centre26.9%
Volga20.9%
Urals8.5%
South and North Caucasus 16.3%
Siberia13.5%
Far East4.4%
North West 9.5%
Source: RIA Novosti, 2011
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Internet Audience Growth
5Source: www.runet.ru
20042005
20052006
20062007
20072008
20082009
20092010
20102011
20112012
Winter 2012–2013
Fall2012
Summer
2012
Spring
2012
60
50
40
30
20
10
0
daily
weekly
monthly
Year-over-year growth dynamics of the monthly, weekly and daily internet audience (users over 12 years old), by year
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Source: www.runet.ru
Global Internet Audience, millions
6
Russia is world’s 6th by number of internet users
China
USA
India
Japan
Brazil
RussiaGerman
y
Nigeria
UK
France
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Yandex is the largest player on Russian internet market
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8Source: www.runet.ru, September 2013
Mail.ru: 31 projects
Odnoklassniki.ru
Yandex.ru: 32 projects
Android.com, Blogspot (com+ru), Chromium.org, Feedburner.com, Google (ru+com), Panoramio.com, Sketchup.com, Youtube.com
Vk.com
Mediawiki.org, Wikibooks.org, Wikidata.org, Wikimedia.org, Wikimediafoundation.org, Wikinews.org, Wikipedia.org, Wikiquote.org, Wikisource.org, Wikiversity.org, Wikivoyage.org, Wiktionary.orgFacebook.com
Avito.ru
Anekdot.ru, Autonews.ru, Biztorg.ru, Cnews.ru, Finolymp.ru, Informer.ru, Ivd.ru, Kompaniyagoda.ru, Kupongid.ru, Kvotvet.ru, Loveplanet.ru (сайт), Narodnayamarka.ru, Qip.ru, Rbc.ru, Rbc.ua, Rbcdaily.ru, Readme.ru, Relax.ru, Salon.ru, Smotri.com (сайт), Tvidi.ru, Utro.ru, Vnegoroda.ruFotostrana.ru
27.5
25
24.1
18.6
16.7
4.4
4.1
3.3
2.9
2.8
Top Internet Sites in Russia
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Yandex Audience
57 000 000 per month
9Source: TNS 2013, September
% of all online population in Russia
45 000 000
per week
27 800 000
per day
26.3 %43.4 %54.5 %
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10
Jan. 08
Jan. 09
Jan. 10
Jan. 11
Jan. 12
Jan. 13
Jan. 14
Source: Yandex Metrica, TNS
Yandex beats Russia’s most popular TV channels by daily audience
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E-commerce in Russia
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Russia’s Online Retail Market
15 bln USD in 2013 year
27.4 million shoppers
More than 30% annual growth
12Source: Cushman&Wakefild, 2013
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13Source: Morgan&Stanley
E-commerce Growth Rates
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14Source: Comscore
Dynamics of the monthly visitor audience to Russia’s most popular e-commerce websites by month, thousands
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Yandex.Market vs Cross-Border Retailers
Cross-border marketplaces are conquering the Russian audience
Average daily visitors in Russia: Cross-border vs Yandex.Market, % Daily orders from
Russia:
*According to AliExpress and Ebay** Yandex.Metricа, сonversions to purchase
AliExpress – 50 000*
Ebay – 30 000*
Yandex.Market – 50 000**
50.0 %
37.5 %
25.0 %
12.5 %
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Yandex.Market
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Yandex.Market is Russia’s leading system for choosing products, services or sellers and making purchases online
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Yandex.Market Audience
Source: TNS 2013, September, Yandex Metrica
% of all online population in Russia
17 000 000
per month
7 200 000
per week
1 600 000 per day
1.5 %6.8 %16.3 %
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Yandex.Market
Source: TNS 2013, September, Yandex Metrica
% all online sales in Russia
50 000 000 product offers in 2 000 categories in
Russia
13 %
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4.0 %
3.0 %
2.0 %
1.0 %
20Source: Comscore
Conversion-to-Purchase Rateson Russia’s top 20 e-commerce sites
3.6 %
2.2 %
1.1 %
1.1 %
0.7 %
1.0%
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21Source: Yandex Metrica
Yandex.Market Traffic Sources
1%
5%
5%
17%
18%
51%
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22Source: TNS 2013
Brand AwarenessMost popular site for searching, purchasing or choosing goods online goods
26%20
%
22%14%
21%13%
14%
7%
5%2%
5%1%
4%1%
0%
7.5%
15%
22.5%
30%
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Online Customers in Russia
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Search Engines as Tools for Making a Purchase
24Source: Euromonitor, Morgan Stanley
87% of online customers in Russia use search engines to make a purchase decision
56% of them use Yandex
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Cross-border shoppers 36%
25© GfK | August-September 2013
Online Shopping in Russia
In 2012, one in three online customers in Russia ordered a product or made a purchase abroad
Domestic shoppers 95%
25% 21
%
59%
67%
0%
17.5%
35.0%
52.5%
70.0%
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Reasons for Сross-Border Shopping
A large proportion of online shoppers in Russia are aware of cross-border shopping opportunities
62%
20%
17%
11%
8%
6%
4%
3%
3%
5%
© GfK | August-September 2013
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27© GfK | August-September 2013
Reasons Against Cross-Border Shopping
41.5%
18.0%
17.6%
15.8%
12.1%
11.5%
8.3%
7.4%
6.6%
3.4%
3.0%
1.4%
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28
Customer Concerns about Cross-Border Shopping
© GfK | August-September 2013
% of all Russia’s online shoppers
38.8%
32.4%
32.0%
27.4%
22.4%
21.0%
17.3%
8.3%
5.2%
5.1%
0.3%
0.2%
0.2%
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Why Yandex?
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30
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31© GfK | August-September 2013
65%
10%
25%
Would you like to browse foreign goods on Yandex.Market?
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Yandex.Market for foreign sellers
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Goal
To offer customers in Russia a fast, safe and easy way to choose products and make purchases online globally
33
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Yandex Market page with foreign seller’s offers
34
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Seller’s page on Yandex Market
35
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Specification to start
36
Service demands from seller
• Site in Russian language• All offers with Russian titles and
Russian description• Customer support – answers via mail
in Russian• Interfaces for checkout and delivery in
Russian • Direct delivery to Russia• New goods only
Categories
• Fashion and Accessories • Children and Mother care• Sports• Household
Cooperation issues
• Fully free entrance for all offers• No limits for number of offers• Pay only for clicks• Raise your offer in the listing using
bidding system• Cost of click just from 0,1$
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Thank you andWelcome!