Yakira Ruiz-Calderon March 15,2013 Period. 7 Mr.Otero.
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SWEET-B BAKERY Yakira Ruiz-Calderon March 15,2013 Period. 7 Mr.Otero
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Transcript of Yakira Ruiz-Calderon March 15,2013 Period. 7 Mr.Otero.
SWEET-B
BAKERY
Yakira Ruiz-CalderonMarch 15,2013Period. 7Mr.Otero
TABLE OF CONTENTS
TITLE...............................................................................1TABLE OF CONTENTS......................................................2Executive Summary........................................................3•A. Convince the reader that business concept is soundand has reasonable chance of success...........................4•B. Summary is effectively written.................................5COMPANY DESCRIPTION................................................. 6•A. Legal form of business.............................................. 7•B. Effective date of business..........................................8•C. Company mission statement / vision.........................9•D. Company location...................................................... 10•E. Immediate development goals.................................. 11INDUSTRY ANALYSIS........................................................ 12•A. Description of industry ( size , growth, history) .........13•B. Trends and opportunities within the industry.......... .14TARGET MARKET............................................................. 15•A. Profile.........................................................................16•B. Needs.........................................................................17COMPETITION..................................................................18•A. Key competitors identified........................................ 19
•B. Analysis of competitors’ strenghts and weaknesses......................................................................20•C. Potential future competitors..................................... 21OPERATIONS.....................................................................22•A. Business facility described......................................... 23•Workforce defined.........................................................24•C. Technology.................................................................25MANAGEMENT AND ORGANIZATION.............................. 26•A. Key employees...........................................................27•B. Recruitment plan....................................................... 28•C. Compensation and incentives.................................... 29LONG TERM GOALS...........................................................30•A. Goals identified...........................................................31•B. Means for achieving the goals identified....................32FINANCIALS.......................................................................33•A. Type of accounting system.......................................... 34•B. Financial projections.................................................... 35SUPPORTING DOCUMENTS................................................ 36•A. Licenses........................................................................37•B. Advertising...................................................................38•C. Letters..........................................................................39
EXECUTIVE
SUMMARY
SUMMARY
My bakery will make you the cake of your dreams. We can loosely be described as a quick-service restaurant where customers sit around a bar and watch their desserts being made. Also we’ll have a catalog with different models of cakes so the customer can order depending on what they want. My bakery will hold true to its vision of being a new concept with an new fashioned feel in order to become a favorite spot for Florida natives. We plan to manipulate our location in the Business Improvement District to our utmost advantage.
My bakery will be a total success. I will sale delicious desserts for a low price. Also because all my customers will be treat the way they deserve, and we’ll do anything to make them happy. I will personally make sure that my employees treat my customers right. I will keep the place really clean and neat.
In a regular day at sweet-b bakery I
will walk around and make sure that
everything is clean. I will also make sure
that all my customers are happy and well
treated. I’ll make sure that all the sweets
are in good conditions. I will also walk
around the bakery to help my customers
choose the cake they want to buy.
COMPANY
DESCRIPTIO
N
LEGAL FORM OF BUSINESS
To open a bakery, you must first obtain a business license. The business license gives you permission to legally operate your bakery within a specific jurisdiction. According to the Small Business Administration, if the restaurant is involved in activities regulated by a federal agency, such as interstate transport of animal products or plants, you may need a federal business license. State, county or local agencies may require licensing and charge an annual fee or a percentage of your sales to maintain the license. As with any business, a new restaurant must exist as a legal entity at the local, state and federal level. Even when registered as a corporation with both the IRS and a state Department of Revenue, a restaurant must comply with local business licensing guidelines. This sometimes means registering a trade name at city hall, while other situations require more complex licensing.
EFFECTIVE DATE OF BUSINESS
MY BUSINESS WILL HAVE A SUCCESS OPENING
ON AUGUST 28, 2025. IM OPENING MY
BUSINESS ON THAT YEAR BECAUSE I’LL BE 25
AND ALSO BECAUSE ON THAT DATE IS THE
INTERNATIONAL COOKIE DAY.
COMPANY MISSION STATEMENT / VISION
My company’s mission is to make great cakes and delicious desserts. My mission is to make customers want to buy at my bakery and make them happy. I also want to make kids happy by making them the cake of their dreams with their favorite movie characters. Also I want to sale my sweets at a fair price. the owners of my bakery will run the company as managers. We’ll make sure everything is alright with all the employees and customers.
COMPANY LOCATION
My Company will be located in Miami Beach , Florida AT 11 Washington Ave, Miami Beach, FL 33139. THE REASON MY COMPANY WILL BE LOCATED HEAR IS BECAUSE I’VA NOTICE THAT THIS PLACE HAS A LARGE POPULATION. ALSO BECAUSE THIS PLACE has a lot of tourists from other places of the nation and when they come to visit they want to try everything.
IMMEDIATE DEVELOPMENT GOALS
Get all the licenses necessary.
Begin constructing. Have a successful opening.
Have a lot of customers. Have at least three employees.
INDUSTR
Y ANALYSIS
DESCRIPTION OF INDUSTRY ( SIZE , GROWTH RATE , HISTORY )
There are many players in the bakery industry. The top four companies are estimated to only account for 11.7 percent of the market. The industry is characterized by many small bakeries, but there has been a recent trend towards consolidation and economies of scale. Businesses compete on price, quality, differentiation and relationships with key suppliers. I want a small size business.
TRENDS AND OPPORTUNITIES WITHIN THE INDUSTRY.
I will have a lot of opportunities within the industry. I will have the opportunity to progress. Make a lot of customers, and also make a lot of money. I will have the opportunity to become popular and better than the competition.
PROFILE
Sweet-b bakery has a variety of target audience, but mostly kids. We can make cake for the kids’ birthday how they wanted with the animated character that they want. We also make cakes for older people. We accommodate according to the customer’s needs. We want all of our customers to be happy.
NEEDS
Start-up Requirements Start-up Expenses Legal $3,000 Premise renovation $20,000 Expensed equipment $40,000 Other $1,000 Total Start-up Expenses $64,000 Start-up Assets Cash Required $70,000 Other Current Assets $12,000 Long-term Assets $65,000 Total Assets $147,000 Total Requirements $211,000
Start-up Funding Start-up Expenses to Fund $64,000 Start-up Assets to Fund $147,000 Total Funding Required $211,000 Assets Non-cash Assets from Start-up $77,000 Cash Requirements from Start-up $70,000 Additional Cash Raised $0 Cash Balance on Starting Date $70,000 Total Assets $147,000 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $100,000 Accounts Payable (Outstanding Bills) $1,000 Other Current Liabilities (interest-free) $0 Total Liabilities $101,000 Capital Planned Investment Patterson $55,000 Fields $55,000 Other $0 Additional Investment Requirement $0 Total Planned Investment $110,000 Loss at Start-up (Start-up Expenses) ($64,000) Total Capital $46,000 Total Capital and Liabilities $147,000 Total Funding $211,000
Sweet-B bakery has a lot of delicious sweets that many people will like. We also have catalogs with different cake models.
COMPETITI
ON
KEY COMPETITORS IDENTIFIED
I’ve identified two key competitors in the place that I’m planning to open my business. They are Paul Bakery and Taste Bakery Café. They both are very strong competitors for me. They both have a big amount of customers and their sweets are delicious.
ANALYSIS OF COMPETITORS’ STRENGTHS AND WEAKNESSES
Competitors Advantages Disadvantages
Paul Bakery
Taste Bakery Cafe
Not well known
Not well known
Has variety of products
It mostly sales drinks
Sweet-B bakery will try to make delicious sweets to keep upWith the other bakeries. We’ll teach our employees how to makeall of our customers happy. We are going to always check that our Sweets are in perfect conditions.
POTENTIAL FUTURE COMPETITORS
Paul Bakery and Taste Bakery Café will be potential future competitors because they have a lot of customers and their sweets are delicious. They are really strong competitors. They are located around the place that I want to open my bakery so they will be my competition. Those two are the only one that I think that will be a strong competition.
BUSINESS FACILITY DESCRIBED
Sweet-B bakery has a lot of facilities. We have tables with chairs for all of our customers who want to eat our delicious sweets in the bakery. We also have a TV to entertain our customers. We have phones and computers for our employees, and we also have a big bakery.
WORKFORCE DEFINED
Supervisors (3): The supervisors will work 40 hours a week with a paycheck of $18.00 per hour. These three managers need to make sure that everything is going on well. Also they need to count and deposit the money. Salesmen (6): The salesman will work 35 hours a week with a paycheck of $18.00 per hour. They are in charge of take in the money and help the customers.
TECHNOLOGY
In my bakery I will have a TV, computers, phones, and cash register. The TV will be used to entertain the customers that are waiting in line. The computers are needed for the managers and the employees. The phones are going to be use to take in orders and in case of emergency.
KEY EMPLOYEES
Supervisors : The supervisors will take care of everything and make sure everything is correct.
Salesmen : The salesman will take in the money and help the customers with whatever they need.
RECRUITMENT PLAN
Sweet-B bakery will advertise it’s opening through the internet and TV. We will also advertise through billboards and put there that we need employees to come by and apply. We’ll employee people who satisfy all of our requirements and want to progress. We’ll hire through application.
Afterwards we’ll call the people who satisfied our requirements and appoint an interview. Our employees will have a lot of benefits like health insurance and three pay weeks vacations every year, I will also give sick days. All the employees will be full time since I’m only hiring six people.
COMPENSATION AND ORGANIZATION
All of our employees will have benefits. We want to keep them happy. We’ll provide them with health insurance and three weeks of vacation per year. Also we’ll give them 30 minutes break every shift.
Bakery’s floor plan
GOALS IDENTIFIED
Our goal is to have a successful opening. We also want to have a lot of customers. We want to improve over time a and be better than our competition. One want to hire more people as we progress . One want to be successful and liked by all of our customers.
RECRUITMENT PLAN
Sweet-B bakery will advertise it’s opening through the internet and TV. We will also advertise through billboards and put there that we need employees to come by and apply. We’ll employee people who satisfy all of our requirements and want to progress. We’ll hire through application.
Afterwards we’ll call the people who satisfied our requirements and appoint an interview. Our employees will have a lot of benefits like health insurance and three pay weeks vacations every year, I will also give sick days. All the employees will be full time since I’m only hiring six people.
MEANS FOR ACHIEVING THE GOALS IDENTIFIED
These goals means
a lot to us. In order
for us to be
successful we need
to achieve all of our
goals. Our business
depends of our goals.
Our goals means
satisfaction.
FINANCIALS
TYPE OF ACCOUNTING SYSTEM
Since our business is small we want to start using QuickBooks for ours accounting system. After a while operation the system, and as we progress we want to change our accounting system to something better. Bookkeeping software that combines a variety of accounting processes into one user-friendly system. The software's primary function is to alleviate the use of multiple tables, spreadsheets, and tracking sheets necessary to document and maintain accounting tasks at a company. Accounting figures are also easily reconciled for tax purposes with Quickbooks. The software was developed by Intuit and can be customized based on the needs of the business utilizing the software.I want to use QuickBooks system because since 65% of the smalls business use the system I want to use it too.
FINANCIAL PROJECTION
The chart above represents the sales we expect throughout the years.
The chart above represents the profit we expect earn through the months.
SUPPORTING
DOCUMENTS
LICENSES
Business License Cities and counties normally require a bakery
to have a business license issued by the city or county. These are typically annual licenses, renewed each year for a fee. If the business is in an unincorporated area of the county, the county normally issues the license, while bakeries within the city limits obtain a license through the city. Some states require a business to obtain a fictitious business name, in which the bakery registers its business name according to the rules of the state.
Sales Permit If the state charges sales tax, the bakery
owner typically needs a sales permit. Rules regarding taxable items vary by state, with some states exempting certain types of food from sales tax. Another consideration is if the food is carryout or eaten on the premises like a restaurant. The food sales tax exception normally does not apply to restaurant food.
Health Department Permit The bakery typically needs a permit from the
local health department. The health department might also require certain employees of the bakery to obtain food handler's cards. These are certificates the employee earns after completing a food safety class. The health department will periodically check the bakery to verify the business is complying with health and safety standards set for food establishments.
• Fire Department PermitThe local fire department may require the bakery have a fire department permit. This often involves a routine check of the premises to inspect the installation of the ovens and verify the bakery has adequate fire protection. Some ordinances specify a bakery or restaurant have an overhead sprinkler system that the fire inspector might check.
• Other PermitsAs with any business, the bakery may need additional permits or licenses to comply with local or state ordinances. This might include a sign permit, parking permits or building permits to make necessary alterations to the bakery building.
ADVERTISEMENT
Sweet-B Bakery
Grand OpeningOur Grand Opening will be on August 25, 2025At 12:00 pm.
The first three days all of our customers will have a 50% off in all of our sweets.
Come by and checkout our delicious sweets, you won’t regret it !!!
LETTER Sweet-B bakery
11 Washington Ave, Miami Beach, FL 33139
(305)[email protected]
August 28,2013
Mrs. Cloe Johnson11011 SW 104th St, Miami, FL [email protected]
Dear Mrs. Johnson:
We are very proud to inform you that you were elected to receive cupcakes all year long for free, you should come by with an ID on September 25,2025.
On September 25,2025 Sweet-B Bakery will be celebrating one month of the grand opening. We have pick you to receive free cupcakes all year long, since you’ve been one of our most constant customers. We want to thank you for being such a great customer. We honestly think you deserve cupcakes for free all year long.
I hope you will come by and claim your prize.
Sincerely,
Yakira Ruiz-CalderonYakira Ruiz-Calderon
